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How Siri and Google Now could change the social media landscape

How Siri and Google Now could change the social media landscape | Social media insider | Scoop.it
Technologies that provide Information at the moment of need could transform the social media landscape.
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Social media insider
Weekly social media round-up with a taste for travel
Curated by Mat Loup
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The key to social media success rests with HR?

The key to social media success rests with HR? | Social media insider | Scoop.it
The demands on the marketing function are so intense that social media and HR will have to work together on the transformations necessary to succeed.
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Assembling Your Content Marketing Dream Team

Assembling Your Content Marketing Dream Team | Social media insider | Scoop.it
Looking to assemble your own content marketing dream team? The social media equivalent of The Avengers? You’re going to need talented folks who wear a number of hats—including each of the following key players:

A good listener. Content marketing is, by its very nature, a social endeavor. It’s not something you do in isolation, and it’s not just about broadcasting your own platform or message. Content marketing begins with actually hearing your followers and fans;...
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Why your business should focus on content strategy in 2015 - B2B News Network

Why your business should focus on content strategy in 2015 - B2B News Network | Social media insider | Scoop.it
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme.

Via massimo facchinetti
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Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business - Brian Solis

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business - Brian Solis | Social media insider | Scoop.it
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Pinterest Finally Lets You Move Multiple Pins Across Boards

Pinterest Finally Lets You Move Multiple Pins Across Boards | Social media insider | Scoop.it

When you start pinning every single photo you like on the internet onto Pinterest, things can get a little messy. Users have long requested the ability to move multiple pins…


Via Pedro Da Silva, massimo facchinetti
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Predicting 2015′s top digital trends: infographic

Predicting 2015′s top digital trends: infographic | Social media insider | Scoop.it
From beacons to branded content, here's an analysis of the digital trends that are top of mind going into the New Year.
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23 Amazing Reasons This Radio Programme Will Change Your Life - BBC Radio 4

23 Amazing Reasons This Radio Programme Will Change Your Life - BBC Radio 4 | Social media insider | Scoop.it
Inside the digital news outlets that are reinventing journalism for the social media age.
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Infographic: The Content Marketing Hierarchy of Needs

Infographic: The Content Marketing Hierarchy of Needs | Social media insider | Scoop.it
Inspired by Maslow's hierarchy of needs, we decided to make the content marketing hierarchy of needs for the latest edition of our print magazine, Contently Quarterly. If you're in the same game we are, we hope you can relate.
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This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money

This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money | Social media insider | Scoop.it
Snapchat has given forward-thinking creators and marketers off-the-charts engagement. By embracing ads, that's about to end.
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What Makes A Viral Hit?

What Makes A Viral Hit? | Social media insider | Scoop.it
We don’t need to tap into mysterious powers of influence to make an idea spread.  In reality, what’s essential is a good story and a density of social relationships.
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How Meagan Cignoli Became the Queen of Branded Vines

How Meagan Cignoli Became the Queen of Branded Vines | Social media insider | Scoop.it
How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013.
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Check Yourself: The Hilariously Bad Marketing of 2014

Check Yourself: The Hilariously Bad Marketing of 2014 | Social media insider | Scoop.it

It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front.

 

Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 10:49 AM

These examples of marketing fails are avoidable, hilarious yet great examples of lazy marketing. 9/10

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Chicago hosts NFL Draft, All Blacks rugby team to drive tourism

Chicago hosts NFL Draft, All Blacks rugby team to drive tourism | Social media insider | Scoop.it
Major sports events such as the ITU World Triathlon Series, the NFL Draft, and the USA Rugby Eagles vs. New Zealand All Blacks match contributes to increasing the number of annual visitors to Chicago.
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Google: The Year In Search 2014 

Mat Loup's insight:

Google’s annual ‘Year In Search’ is out, and in 2014 we searched trillions of times. So what do these searches say about us? About the world? 

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A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism | Social media insider | Scoop.it
So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a
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Four ways marketing platforms can help brands avoid social media fails

Four ways marketing platforms can help brands avoid social media fails | Social media insider | Scoop.it
How can CMSs protect brands from themselves?
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America should be more like Disneyland | Al Jazeera America

America should be more like Disneyland | Al Jazeera America | Social media insider | Scoop.it
The country needs Walt Disney’s optimism and investment in infrastructure and human happiness
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