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The hinge to social media success? It might surprise you.

The hinge to social media success? It might surprise you. | Social media insider | Scoop.it
Developing a social media policy for your company may seem simple but in fact the work could become a key element of your initiative's success.
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Social media insider
Weekly social media round-up with a taste for travel
Curated by Mat Loup
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The Next Generation of Content Marketing: 6 Insights About Intelligent Content

The Next Generation of Content Marketing: 6 Insights About Intelligent Content | Social media insider | Scoop.it

It’s an ideal way to get smarter about the content we spend so much time and money to produce.


Via Kamal Bennani, massimo facchinetti
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No brand is your friend

Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands and …
Mat Loup's insight:

Awkward but useful reading for marketers everywhere

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California to double its tourism marketing budget

California to double its tourism marketing budget | Social media insider | Scoop.it
California is this country's No. 1 domestic travel destination, as a result the state has plans to double its tourism ad budget
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Why serious journalism can coexist with audience-pleasing content

Why serious journalism can coexist with audience-pleasing content | Social media insider | Scoop.it
Legacy media organizations should experiment with digital platforms while continuing to publish hard news
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15 B2B Case Studies Show How Content Marketing Drives ROI

15 B2B Case Studies Show How Content Marketing Drives ROI | Social media insider | Scoop.it
Content marketing is becoming more important to B2B businesses. Who is succeeding and why?

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute)
35% say they have a documented content strategy (source: Content Marketing Institute)
21% say they are successful at tracking ROI (source: Ad Age)

Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who:

Know their audience
Don’t create content...
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How the Guardian uses attention data to increase traffic

How the Guardian uses attention data to increase traffic | Social media insider | Scoop.it
The Guardian's analytics dashboard gives editors actionable information in real time.
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Trade your gun for milk: enter the scarcity games – Will Wiles – Aeon

Trade your gun for milk: enter the scarcity games – Will Wiles – Aeon | Social media insider | Scoop.it
A new wave of videogames offers lessons in powerlessness, scarcity and inevitable failure. What makes them so compelling?
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Will Pinterest Reach Its Potential in 2015? - eMarketer

Will Pinterest Reach Its Potential in 2015? - eMarketer | Social media insider | Scoop.it
What Pinterest lacks in size compared with Facebook, Instagram and Twitter, it makes up with marketing opportunities. According to a new eMarketer report, Pinterest has an attribute other social platforms don't: users who willingly share their product preferences, plans and aspirations. More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year. By 2019, the network's user base will be 59.3 million—nearly 30% of US social network users.
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Layout Cheat Sheet for Infographics : Visual arrangement tips

Layout Cheat Sheet for Infographics : Visual arrangement tips | Social media insider | Scoop.it

Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.

 

We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....


Via Jeff Domansky, Kelly Pickering, Gust MEES, massimo facchinetti
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Marc Kneepkens's curator insight, February 26, 9:37 AM

Great tool to figure out how to do infographics. They're getting more popular all the time.

Dr. Laura Sheneman's curator insight, February 26, 10:51 AM

Good reference tool.

Jarrod Johnson's curator insight, February 26, 6:22 PM

Great document for building a good info graphic with a layout that is going to get the results you want.

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Magazine Apps Are About To Get Better, But Will Anyone Use Them?

Magazine Apps Are About To Get Better, But Will Anyone Use Them? | Social media insider | Scoop.it
Adobe and Fast Company have partnered to develop a new set of tools for digital storytelling.
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Interview: VisitBritain CEO on Being a Tourism Catalyst

Interview: VisitBritain CEO on Being a Tourism Catalyst | Social media insider | Scoop.it
Editor’s Note: Skift has started a new series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizat
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Conde Nast Traveler's Weekend Instagram Series Turns Editors into Social Media Aficionados

Conde Nast Traveler's Weekend Instagram Series Turns Editors into Social Media Aficionados | Social media insider | Scoop.it
Travel media like Conde Nast Traveler has found a way to give social media managers a break and also increase weekend Instagram engagement.
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Gen Z Influencers to Brands: Let Us Be Ourselves -- and Forget Tumblr

Gen Z Influencers to Brands: Let Us Be Ourselves -- and Forget Tumblr | Social media insider | Scoop.it
after twitter's purchase of niche, a talent agency for social media celebrities, more marketing dollars may go to the young social media savants.
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In France, a Baby Switch and a Lesson in Maternal Love

In France, a Baby Switch and a Lesson in Maternal Love | Social media insider | Scoop.it
When a woman learned that her daughter was not her biological child, she discovered a new meaning of family.
Mat Loup's insight:

Just a great story...

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9 Lessons Content Marketers Can Learn from Traditional Journalism

9 Lessons Content Marketers Can Learn from Traditional Journalism | Social media insider | Scoop.it
Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers.
Mat Loup's insight:

As a content marketer, your voice may be biased toward promoting a given product or service, but you can still take a lesson from traditional journalists’ need to be brutally honest.

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Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news

Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news | Social media insider | Scoop.it
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
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5 Reasons Social Media May be Totally Screwing Up Your Content Marketing

5 Reasons Social Media May be Totally Screwing Up Your Content Marketing | Social media insider | Scoop.it
Are your social media marketing efforts actually hurting your ability to have content marketing success? You may be surprised…
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What's Your Content Cadence?

What's Your Content Cadence? | Social media insider | Scoop.it
Haven't thought about content cadence when it comes to your content marketing strategy? It's time to start! Use these tips and questions to get started.
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SEO Isn’t Dead. It’s Just Different

SEO Isn’t Dead. It’s Just Different | Social media insider | Scoop.it
Over the last few years, search engine optimization has become one of the most misunderstood terms in the world of publishing. Ask marketers about SEO and some will probably tell you it’s a chore, a nuisance meant to promote spam. Others might nod vigorously like the term is important, even if they don’t really know …
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Communications Done Well: Seven Things to Do Immediately

Communications Done Well: Seven Things to Do Immediately | Social media insider | Scoop.it
It's hard not to get defensive over negative comments, but it has to happen for communications to be done well. Gini Dietrich has seven tips to help.
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Pinterest is the fastest growing network

Pinterest is the fastest growing network | Social media insider | Scoop.it
GlobalWebIndex has produced an infographic highlighting the fastest growing social networks, outside of China, in 2014. It shows that Pinterest was the fastest growing social platform last year, w
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5 Steps to Develop a Stronger Brand Narrative in Social Media

5 Steps to Develop a Stronger Brand Narrative in Social Media | Social media insider | Scoop.it
Peter Friedman on creating a brand story that starts with business goals, understands customers and is integrated.
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How brands and publishers define success in native - Digiday

How brands and publishers define success in native - Digiday | Social media insider | Scoop.it
The definition of success for native advertising, it turns out, varies by publisher and brand. A look at how native gets measured in the wild.
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