Content marketing is becoming more important to B2B businesses. Who is succeeding and why?
70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute) 21% say they are successful at tracking ROI (source: Ad Age)
Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who:
What Pinterest lacks in size compared with Facebook, Instagram and Twitter, it makes up with marketing opportunities. According to a new eMarketer report, Pinterest has an attribute other social platforms don't: users who willingly share their product preferences, plans and aspirations. More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year. By 2019, the network's user base will be 59.3 million—nearly 30% of US social network users.
Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.
We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....
Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers.
Mat Loup's insight:
As a content marketer, your voice may be biased toward promoting a given product or service, but you can still take a lesson from traditional journalists’ need to be brutally honest.
Over the last few years, search engine optimization has become one of the most misunderstood terms in the world of publishing. Ask marketers about SEO and some will probably tell you it’s a chore, a nuisance meant to promote spam. Others might nod vigorously like the term is important, even if they don’t really know …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.