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The Six Signs of an Authoritative Blog

The Six Signs of an Authoritative Blog | Social media insider | Scoop.it
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blogs.
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Social media insider
Weekly social media round-up with a taste for travel
Curated by Mat Loup
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The New Way for Tourism Bureaus To Measure Their Effectiveness

The New Way for Tourism Bureaus To Measure Their Effectiveness | Social media insider | Scoop.it
Destination Marketing Association International (DMAI) launched phase two of its DestinationNEXT research project this month during its annual convention i
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How to Use Visual Maps for a Balanced Content Marketing Strategy

How to Use Visual Maps for a Balanced Content Marketing Strategy | Social media insider | Scoop.it
Transform your content marketing strategy into a visual reference guide. If it’s easy to digest, it’s likely to be followed – Content Marketing Institute.
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50% Of Millennials Read BuzzFeed – Why Marketers Should Care

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. Half. According to the US Census, millennials are the largest generation in the history of the
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Using Social Media Without Jeopardizing Your Career

Using Social Media Without Jeopardizing Your Career | Social media insider | Scoop.it
Think of it as halfway between talking and writing.
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Line displaces WhatsApp, Facebook Messenger as fastest-growing messaging app:

Line displaces WhatsApp, Facebook Messenger as fastest-growing messaging app: | Social media insider | Scoop.it
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
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Nature Valley promotes the great outdoors

Nature Valley promotes the great outdoors | Social media insider | Scoop.it
Urging consumers to "Rediscover the Joy of Nature," the brand's new video highlights how kids today are missing out.
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Facebook's New Feature: Brands Hope You Like Them Enough to Pin Them at the Top of Your Feed

Facebook's New Feature: Brands Hope You Like Them Enough to Pin Them at the Top of Your Feed | Social media insider | Scoop.it
consumers can now pick favorites from the brands they've liked, and the ones that make the cut will appear at the top of their news feeds.
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Travel Brands Need to Rethink Their Influencer Relationships

Travel Brands Need to Rethink Their Influencer Relationships | Social media insider | Scoop.it

The way hospitality brands approach travel influencers is broken.

Take a quick scroll through Instagram and you’re likely to see a highly paid, stylish person or photographer hawking something from a brand with little to no disclosure.

Mat Loup's insight:

The asking price for a quick Instagram post these days? Big guns can command 10k a snap or beyond. Brands are basically handing over silver briefcases of money and generating unknown returns for their business. And there’s been a cottage industry of talent managers, brokers and intermediaries that are profiting from the gold rush.

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Why every travel photographer should carry a notebook

Why every travel photographer should carry a notebook | Social media insider | Scoop.it
Even before I took up my writing career again — to be able to both shoot and write for the articles I’m doing — I’ve bee…
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Are you Losing Out?

Are you Losing Out? | Social media insider | Scoop.it
This describes 7 common issues with mobile email marketing campaigns and how to overcome them.
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Evan Spiegel Reveals Plan to Turn Snapchat Into a Real Business

Evan Spiegel Reveals Plan to Turn Snapchat Into a Real Business | Social media insider | Scoop.it
CEO says he knows what millennials and teens want, and it's not on television or Facebook
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The Future of Google+, What New Research Reveals

The Future of Google+, What New Research Reveals | Social media insider | Scoop.it
Wondering where Google+ is headed? In this article, you'll discover recent findings on current Google+ activity and Google's plans for the network.

Via Susan Finn
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7 Brands With Print Magazines That Are Actually Awesome

7 Brands With Print Magazines That Are Actually Awesome | Social media insider | Scoop.it
Forget Snapchat and Instagram. The best branded content on Earth is in print.
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Abercrombie & Kent Founder Reveals Life of Adventure in New Memoir

Abercrombie & Kent Founder Reveals Life of Adventure in New Memoir | Social media insider | Scoop.it
Geoffrey Kent, founder of ultra-luxe travel outfitter Abercrombie & Kent, has a new book about life on the road.
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Is Content Marketing Too Saturated to Be Useful? - AudienceBloom

Is Content Marketing Too Saturated to Be Useful? - AudienceBloom | Social media insider | Scoop.it
Content marketing has grown in popularity over the past 10 years or so as users and Google updates have demanded more quality content, and as more business owners have caught on to the cost-effectiveness of the strategy. Certainly, thousands of … Continue reading →

Via massimo facchinetti
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Tourism Australia marketing reflecting demand for experiences as 'sight seeing' takes back seat

Tourism Australia marketing reflecting demand for experiences as 'sight seeing' takes back seat | Social media insider | Scoop.it
Tourism Australia's marketing will continue to reflect the growing desire for visitors to seek out experiences, rather than simply visit sights and attract
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Find Inner Fu*king Peace With This Profanity-Filled Guided Meditation

Find Inner Fu*king Peace With This Profanity-Filled Guided Meditation | Social media insider | Scoop.it
Filmmaker Jason Headley's "Fck That: A Guided Meditation" paves an R-rated road toward relaxation. Headphones up on this one.
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Why the Great Glitch of July 8th Should Scare You

Why the Great Glitch of July 8th Should Scare You - The Message - Medium
Software Sucks, and Nobody Cares.
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Is travel a necessary component of the good life? — No, but go anyway and bring an open mind

Is travel a necessary component of the good life? — No, but go anyway and bring an open mind | Social media insider | Scoop.it
One thing travel teaches is that people who live in deeply rooted, pre-modern cultures are usually calmer, happier and more fulfilled than we are, despite their relative lack of comfort, convenience and material possessions. Very rarely do they fe...
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4 Things You Should Know About Platforms

4 Things You Should Know About Platforms | Social media insider | Scoop.it
Power no longer resides at the top of the heap, but at the center of the network; that is in platforms.
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Stop Treating Business Model Innovation As Change Managment

When we treat business model exploration as change management we are too likely to squash any concept that feels transformational or disruptive. We have to make business model reinvention safer and easier to manage.

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Slack: A Communication Tool Every Team Should Use

Slack: A Communication Tool Every Team Should Use | Social media insider | Scoop.it
A fairly new tool called Slack has come onto the scene like a whirlwind and is here to stay. It will change the way you communicate and get work done.
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