You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. Half. According to the US Census, millennials are the largest generation in the history of the
Messaging and social entertainment application Line has overtaken Facebook Messenger and WhatsApp as the fastest-growing mobile messaging app, but the rivals’ big followings raise questions about the upstart’s ability to sustain its lead, according to a new GlobalWebIndex report.
The way hospitality brands approach travel influencers is broken.
Take a quick scroll through Instagram and you’re likely to see a highly paid, stylish person or photographer hawking something from a brand with little to no disclosure.
Mat Loup's insight:
The asking price for a quick Instagram post these days? Big guns can command 10k a snap or beyond. Brands are basically handing over silver briefcases of money and generating unknown returns for their business. And there’s been a cottage industry of talent managers, brokers and intermediaries that are profiting from the gold rush.
Content marketing has grown in popularity over the past 10 years or so as users and Google updates have demanded more quality content, and as more business owners have caught on to the cost-effectiveness of the strategy. Certainly, thousands of … Continue reading →
One thing travel teaches is that people who live in deeply rooted, pre-modern cultures are usually calmer, happier and more fulfilled than we are, despite their relative lack of comfort, convenience and material possessions. Very rarely do they fe...
When we treat business model exploration as change management we are too likely to squash any concept that feels transformational or disruptive. We have to make business model reinvention safer and easier to manage.
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