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6 Factors that turn social media strategy into results.

6 Factors that turn social media strategy into results. | Social media insider | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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Social media insider
Weekly social media round-up with a taste for travel
Curated by Mat Loup
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The Importance Of Goal-Directed Behaviors To Buyer Personas | B2B Marketing Insider

In nearly every walk of life, goals are a major influence on what we do, think, feel, and the actions we take on a daily basis. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing. On a much larger scale, goals are at work influencing choices and high stake decisions such as investments in new technology or services. One of the largest influences on the conceptual development of personas has been the body of work and research on goals. More specifically, on what is referred to as goal-directed behaviors. A…
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What Really Happens To Your Brain And Body During A Digital Detox

What Really Happens To Your Brain And Body During A Digital Detox | Social media insider | Scoop.it
Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan desert. The results were life-changing.
Mat Loup's insight:

It'd be great to see the data around this from Kovert, too

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Jean-Pierre Blanger's curator insight, August 1, 10:39 AM

It'd be great to see the data around this from Kovert, too

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How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company

How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company | Social media insider | Scoop.it
Discover Rodale Inc.’s five steps to content success and learn how it can help you improve your own strategy – Content Marketing Institute.
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The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates | Social media insider | Scoop.it
The benefits can be huge — so can the pitfalls.
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Platform helps businesses find every journalist that’s ever tweeted about them

Platform helps businesses find every journalist that’s ever tweeted about them | Social media insider | Scoop.it
Anewstip makes it easier for businesses to source and contact relevant journalists, who have previously engaged with their brand.
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The 7 Reasons That Science Says You Should Pay For Experience, Not Things

The 7 Reasons That Science Says You Should Pay For Experience, Not Things | Social media insider | Scoop.it
Planning a vacation this summer? You've chosen to spend your money in the way that's going to give you the most happiness.
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No, every person on Earth did not read about the 2014 Redskins training camp

No, every person on Earth did not read about the 2014 Redskins training camp | Social media insider | Scoop.it
The team claimed 7.8 billion unique visitors accessed their 2014 training camp coverage. That's more than Earth's population.
Mat Loup's insight:

With the help of third-party media monitoring services Meltwater and TVEyes, the team put out a fancy 13-page report on its findings. That report determined, among other things, that there were “7,845,460,401 unique visitors of print/online coverage of the 2014 Bon Secours Washington Redskins Training Camp from July 24-Aug. 12.”

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The end of capitalism has begun

The end of capitalism has begun | Social media insider | Scoop.it
Without us noticing, we are entering the postcapitalist era. At the heart of further change to come is information technology, new ways of working and the sharing economy. The old ways will take a long while to disappear, but it’s time to be utopian
Mat Loup's insight:

Not a short read...but a good one.

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Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus

Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus | Social media insider | Scoop.it
The primary role of tourism bureaus is to choreograph the overall destination experience, because with all of the talk about Google, Uber, and TripAdvisor,
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5 Stats That Prove Great Content is the Key to Great SEO

5 Stats That Prove Great Content is the Key to Great SEO | Social media insider | Scoop.it
If you're still keyword stuffing, I have tickets to a 98 Degrees concert I'd love to sell you.
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Carl Messenger-Lehmann's curator insight, July 30, 8:55 AM

Time and time again - we see the shortest route to effective SEO is to not take shortcuts.

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The New Way for Tourism Bureaus To Measure Their Effectiveness

The New Way for Tourism Bureaus To Measure Their Effectiveness | Social media insider | Scoop.it
Destination Marketing Association International (DMAI) launched phase two of its DestinationNEXT research project this month during its annual convention i
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How to Use Visual Maps for a Balanced Content Marketing Strategy

How to Use Visual Maps for a Balanced Content Marketing Strategy | Social media insider | Scoop.it
Transform your content marketing strategy into a visual reference guide. If it’s easy to digest, it’s likely to be followed – Content Marketing Institute.
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Microsoft Windows 10 Shines a Light on the Future of Advertising

Microsoft Windows 10 Shines a Light on the Future of Advertising | Social media insider | Scoop.it
with the launch of windows 10, microsoft shines a light on the future of advertising -- a world where the device doesn't matter, tom goodwin writes.
Mat Loup's insight:

Microsoft leads the way. Who'd have thunk it?

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Jean-Pierre Blanger's curator insight, August 1, 10:38 AM

Microsoft leads the way. Who'd have thunk it?

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Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem

Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem | Social media insider | Scoop.it
Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told pretty much the most data-driven marketing technologist crowd imaginable that data is not their salvation.
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ROCI: An Exciting New ROI Formula for Content Marketers

ROCI: An Exciting New ROI Formula for Content Marketers | Social media insider | Scoop.it
Introducing a new formula for measuring the true value of content marketing.
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3 SEO Predictions You Need to Know for 2016

3 SEO Predictions You Need to Know for 2016 | Social media insider | Scoop.it
Mobile and voice are shaping the future of SEO - what else should you know about SEO in 2016? In this article learn 3 important SEO predictions.
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Ballantine's Publishes a Magazine About Whisky Entirely on Instagram

Ballantine's Publishes a Magazine About Whisky Entirely on Instagram | Social media insider | Scoop.it
Instagram publishing is all the rage. Earlier this week, we wrote about RPA's Jason Sperling releasing his new book on the photography app. And now, Ballantine's is publishing a new magazine about whisky exclusively on Instagram. The magazine, which Ballantine's is calling an "Insta-zine," is titled W.
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How brands can tap into millennial wanderlust

How brands can tap into millennial wanderlust | Social media insider | Scoop.it
Using insights from four recent reports, we reveal how brands can tap into the millennial love for traveling.
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How 7 news organizations are using Slack to work better and differently

How 7 news organizations are using Slack to work better and differently | Social media insider | Scoop.it
Here's how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
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SAP Launches Digital Magazine to Reach C-Level Execs

SAP Launches Digital Magazine to Reach C-Level Execs | Social media insider | Scoop.it
sap is launching a digital magazine called digitalist, designed to reach c-level executives and cover topics around the digital economy.
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The Future of Google+, What New Research Reveals

The Future of Google+, What New Research Reveals | Social media insider | Scoop.it
Wondering where Google+ is headed? In this article, you'll discover recent findings on current Google+ activity and Google's plans for the network.

Via Susan Finn
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7 Brands With Print Magazines That Are Actually Awesome

7 Brands With Print Magazines That Are Actually Awesome | Social media insider | Scoop.it
Forget Snapchat and Instagram. The best branded content on Earth is in print.
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