Four top executives briefly share why social media is critical to their marketing – Content Marketing Institute.
Mat Loup's insight:
“I have definitely seen the results of social media marketing show up in brand awareness and, by inference, in consumption. However, hard, quantitative data that correlates directly to sales is still hard to come by."
With 302 million monthly active users sending half a billion tweets per day, you can bet that there are personalities of all types on Twitter. Some, however, are more popular than others, as people tend to group together in how they tweet.
So which one of these three popular Twitter types are you?
The new Snapchat update announced today - Snapchat "tap to view" - requires that you no longer have to hold your finger down to view a snap, and it's a much bigger deal than you think. This'll obviously get attention for Snapchat in the marketing and digital world but this i...
Imagine native advertising with a buy button. Or, a stunning travel story that ends with the option for the reader to go on the same trip. Switzerland Tourism sought to turn these scenarios into realities when it teamed with travel publication Afar Magazine to create the custom native program Afar Journeys, running from June to... Continue reading »
Advertising is rapidly going digital. Computerized systems have automated about half of global spending on online display ads, and disruption is rippling through the industry. Today, advertisers are able to reach highly specified audiences at fraction of the cost of mass-market campaigns. Susan Krashinsky and Shane Dingman report on how “programmatic advertising” is forcing an industry to learn a new way of doing business
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.