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As page reach decreases, is Facebook starting to screw brand pages?

As page reach decreases, is Facebook starting to screw brand pages? | Social media insider | Scoop.it

We all know that Facebook is under a lot of pressure to make money and drive their share price up, but when you look at what it's doing with brand pages...

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Social media insider
Weekly social media round-up with a taste for travel
Curated by Mat Loup
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Brand Publishers: Beware the Uncanny Valley of Content

Brand Publishers: Beware the Uncanny Valley of Content | Social media insider | Scoop.it
Bloggy opinions and factual news feel almost hopelessly blurred at this point—brand publishers should be careful not to make the same mistake.
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The allure of ISIS resembles that of Tolkien – Benjamin Dueholm – Aeon

The allure of ISIS resembles that of Tolkien – Benjamin Dueholm – Aeon | Social media insider | Scoop.it
The ‘cosplay Caliphate’ of ISIS is a deadly fantasy, but a familiar one in the West. It feeds the same urges as Tolkien
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Visit Philly on Managing Everyday Content to Breaking Stories on Social Media

Visit Philly on Managing Everyday Content to Breaking Stories on Social Media | Social media insider | Scoop.it
How Visit Philly manages and distributes content.
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The State of Social Media: 4 Brand Marketers Speak

The State of Social Media: 4 Brand Marketers Speak | Social media insider | Scoop.it
Four top executives briefly share why social media is critical to their marketing – Content Marketing Institute.
Mat Loup's insight:

“I have definitely seen the results of social media marketing show up in brand awareness and, by inference, in consumption. However, hard, quantitative data that correlates directly to sales is still hard to come by."

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How Oculus and Cardboard Are Going to Rock the Travel Industry

How Oculus and Cardboard Are Going to Rock the Travel Industry | Social media insider | Scoop.it
As advertisers jump on VR, it may just be a matter of time before you can rack up air miles, virtually
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5 Brands That Rock Reddit (And What You Can Learn From Them)

5 Brands That Rock Reddit (And What You Can Learn From Them) | Social media insider | Scoop.it
By reputation, reddit is about as friendly to brands as an FTC hearing, but not for these brands.
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How digital publishers measure their influence

How digital publishers measure their influence | Social media insider | Scoop.it
Six online publishers including The Daily Dot, Business Insider and Quartz discuss how they measure influence in the digital age.
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The State of Messaging Apps in 5 Charts

The State of Messaging Apps in 5 Charts | Social media insider | Scoop.it
Social media and texting are so 2010. Here in 2015, digital communication is all about the messaging app.
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Apple Music And iOS 8.4 Now Available

Apple Music And iOS 8.4 Now Available | Social media insider | Scoop.it
Apple has finally entered the streaming music game, with the launch today of Apple Music. The new service is available as a built-in part of its iOS 8.4 Music..
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Top 30 Cities on Instagram

Top 30 Cities on Instagram | Social media insider | Scoop.it
With more than 300 million active users posting more than 70 million photos a day Instagram has become the nr 1 photo sharing social media in the world. Most of the content created and shared are...
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Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly?

Which Popular Twitter Type Are You: Curator, Promoter or Social Butterfly? | Social media insider | Scoop.it
With 302 million monthly active users sending half a billion tweets per day, you can bet that there are personalities of all types on Twitter. Some, however, are more popular than others, as people tend to group together in how they tweet.

So which one of these three popular Twitter types are you?

Via Ivo Nový, massimo facchinetti
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Marco Favero's curator insight, June 29, 4:59 AM

aggiungi la tua intuizione ...

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Team Canada wants you to join the club

Team Canada wants you to join the club | Social media insider | Scoop.it
The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.
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How three years of Yammer has changed Microsoft for the better | ZDNet

How three years of Yammer has changed Microsoft for the better | ZDNet | Social media insider | Scoop.it
Collaboration and cloud aren't just Microsoft products, they're part of the new culture.
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Snapchat’s New Tap to View is a Bigger Deal Than You Think

Snapchat’s New Tap to View is a Bigger Deal Than You Think | Social media insider | Scoop.it
Snapchat Tap to View

The
new Snapchat update announced today - Snapchat "tap to view" - requires that you no longer have to hold your finger down to view a snap, and it's a much bigger deal than you think. This'll obviously get attention for Snapchat in the marketing and digital world but this i...

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Afar Magazine and Switzerland Tourism Use Native To ‘Dream, Plan, Go’

Afar Magazine and Switzerland Tourism Use Native To ‘Dream, Plan, Go’ | Social media insider | Scoop.it
Imagine native advertising with a buy button. Or, a stunning travel story that ends with the option for the reader to go on the same trip. Switzerland Tourism sought to turn these scenarios into realities when it teamed with travel publication Afar Magazine to create the custom native program Afar Journeys, running from June to... Continue reading »
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How automation is shaking up the advertising industry

How automation is shaking up the advertising industry | Social media insider | Scoop.it
Advertising is rapidly going digital. Computerized systems have automated about half of global spending on online display ads, and disruption is rippling through the industry. Today, advertisers are able to reach highly specified audiences at fraction of the cost of mass-market campaigns. Susan Krashinsky and Shane Dingman report on how “programmatic advertising” is forcing an industry to learn a new way of doing business
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How The Onion Gets People to Read Sponsored Content: Make Fun of It

How The Onion Gets People to Read Sponsored Content: Make Fun of It | Social media insider | Scoop.it
the onion is leaning on its traditional of humor and satire to attract readers to the articles it produces on behalf of advertisers.
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Brands, The New Merchants of Cool

Brands, The New Merchants of Cool - Cuepoint - Medium
What happens when corporations replace major labels as patrons of independent music?
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Ad blocking's collateral damage: publisher data

Ad blocking's collateral damage: publisher data | Social media insider | Scoop.it
When publishers think about ad blocking, they fixate on how the tech hurts their ad revenue. Less concerning is how the tech makes it harder to collect data
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The One Ingredient Your Content Marketing Program Is Missing

The One Ingredient Your Content Marketing Program Is Missing | Social media insider | Scoop.it
Content marketing success will not come in six months or less. Learn how long it takes and why patience is key – Content Marketing Institute.
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