Learn how understanding psychology of Maslow's Hierarchy of Needs can help you in marketing on social media. When you’re running marketing campaigns on social media platforms or trying to better understand the consumer decision making process, knowing Maslow’s Hierarchy of Needs and a little bit of psychology definitely helps you get into the minds of your customers. Don’t forget that to learn is to earn!
Here is a great infographic depicting Maslow’s Hierarchy of Needs and social media by Lombok Design and SMTT:
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.
Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.
One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.
Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.
Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.
Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.
Americans are no strangers to labor and have a culture of few vacations and work rigorous schedules. Vacation, something 23% of the workforce isn’t privy to, is something most people seldom take and this is beginning to take a toll on the work force.
With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers. In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.
Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”
Cloud Infographic – Top Cloud Contact Center Trends In 2014 Here is an insightful infographic by Connectfirst which provides a list of some of the main key investment priorities for contact center executives over the next 18 months.
Yes, everything you do online is being tracked. Your searches, the videos you watch, transactions, social events, even crime. Scandalous crimes. With a little help, especially with our guides, you're still able to remain anonymous on the Internet. But understanding how you're being tracked is an important lesson, as are the little things you can…
“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Tweet Share on Tumblr Tweet Most of the recognisable logos we see everyday aren’t the colour they are because the designers liked it. Colours are chosen very carefully to have a psychological effect on a person when they see it.
For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.
Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...
Rotana Ty shares a wonderful essay on collective learning for Permamarks blog. He has curated ideas by many thought leaders on the topic including Marcia Conner, Nilofer Merchant, John Hagel, Tiffany Shlain, Gideon Rosenblatt, J.
In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint.