Social media influence tips
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Social media influence tips
A collection of top tips to boost your social media effectiveness
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Understanding Social: An Infographic of a New Business Idea - Forbes

Understanding Social: An Infographic of a New Business Idea - Forbes | Social media influence tips |
Social business is a loaded term, and an increasingly popular one. Do you really know what it means? Do you know where the core value of a social business lies? This infographic will help.

2012 touted by many as the year of social business, but can it really have an impact your business. So where should you start? It should start with a review of people, systems and processes in all parts of your organisation to identify areas where social tools can add value or reduce costs. Understanding how different elements of your business fit together and where they collaborate should also be evaluated (even if it is not currently applied). Understanding how your business interacts with its customers, reviewing how these interactions can be enhanced via social media should also be monitored.

The biggest question I am asked regarding social business is “can it really be applied to my industry?” Even in the most tightly regulated industry, social business has the potential to improve effectiveness and reduce costs. Social business is all about optimising your company through social and therefore first take a deep look at yourself (with or without help) and then move forward.

Is everyone doing it? You may think the grass is greener on the other side, but if you take the time to water your own grass, it can be just as green.
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Optimize Your Twitter in 4 Easy Steps | Social Media Today

Optimize Your Twitter in 4 Easy Steps | Social Media Today | Social media influence tips |
Today your consumers are the most detrimental members of your marketing department.

With only 40% of businesses using Twitter is it about time you start to look at how you can use it to help promote your brands.


For 4 easy steps to optimize your Twitter profile you may just have a competitive advantage.


Click on headline for full article

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What's Your Influencing Style?

What's Your Influencing Style? | Social media influence tips |

Effective leadership today relies more than ever on influencing others — impacting their ideas, opinions, and actions. While influence has always been a valuable managerial skill, today's highly collaborative organizations make it essential.

Understanding your influence style in conjunction with how you want to portray online is all part of defining and building your own personal brand. The internet provides the perfect platform for you to raise your profile and shout about your capabilities and skills.

Read the full HBR article by clicking on the headline.

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The Social Media Rabbit Hole: How to Grow Your Networks And Manage Your Time - Forbes

The Social Media Rabbit Hole: How to Grow Your Networks And Manage Your Time - Forbes | Social media influence tips |
Managing your social media presence doesn’t have to feel like another obligation, and it certainly doesn’t have to derail your day. Here, simple strategies you can use to make it as efficient and fun.
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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | Social media influence tips |
By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.

(click on the headline for full article)

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15 Fantastic Twitter Marketing Tactics

15 Fantastic Twitter Marketing Tactics | Social media influence tips |
There are many great reasons for marketing your business on twitter. First of all, it’s free. Secondly, you are able to use twitter to connect with people who are directly relevant to you.

Connections on twitter can be made by searching for relevant conversations, by using twitter marketing software like TweetAdder to build relevant connections, and by building connections and relationships organically.

Below are fifteen of my favorite tips for marketing yourself and your business on twitter. I also recorded a podcast of myself discussing these twitter marketing tactics. Enjoy, and please retweet!

15-Fantastic-Twitter-Marketing-Tactics.mp3 (8:16 – 9.38mb)

1. Schedule your Tweets

Scheduling your tweets helps your best content gain the maximum amount of traction of Twitter. Seek to schedule your best stuff for Thursday and Friday between 3pm to 5pm.

2. Shorten your Links with Style

There are a few different link shorteners that I recommend using. They are:,,, and has built in analytics, allowing you to see exactly how many people have clicked any link by adding a + to the end of the link.

3. Tweet Often

By tweeting daily you show the twitter world that you are serious about Twitter, and you will increase your chance of gaining new followers significantly.

Manage Twitter makes it easy to unfollow “Inactive” twitterers. If you remain active on Twitter then you will never run the risk of people unfollowing you on Manage Twitter for inactivity.

4. Facilitate Conversations

There are several ways that you can get conversations going.

Post content and create coversations about that. Talk to people about content you have on your blog, and talk about any products or services you have to offer.

I always try to post cool and useful stuff to my community. I post content that people actually want to retweet.

5. Be Creative

Engage the banter around trending topics through clever promotional copy. Brevity is the art of wit. Be brief, and brilliant.

6. Pace Yourself

Piggy-back on Twitter trends strategically. Don’t abandon straight-forward promotional tweets as part of your marketing mix.

7. Don’t spam

One or two tweets an hour is plenty. Conversational posts are an exception to this rule. The more conversation, the better, and all of your followers won’t see these anyways, unless they are following both people who are talking.

8. Be a Master Asker

Don’t be afraid to ask for a specific action on your Twitter feed, for example a retweet. Ask and you shall receive. If you don’t ask for retweets, people may not give them to you.

9. Make sure to Tweet on Friday

Friday is the busiest day on twitter, especially in the afternoon, so make sure you are tweeting your best stuff out then, even if you have to schedule it.

10. Brand Your Tweets

Using a program like Market Me Suite you can brand your Tweets so that every tweet you send is sent with a link that has the custom anchor text you choose.

If you have a website that you are trying to optimize for specific keywords in Google you can boost your rankings by automatically building a backlink to your website with every tweet you send.

The tool that allows you to custom brand your tweets is called Market Me Suite and I currently have a video in production showing exactly how to set up branded tweets with Market Me Suite.

11. Install a twitter counter into your website or blog

Once you build your following with a tool like TweetAdder or by building connections manually, this is a great widget to install. Showing how many twitter followers you have is a great way to establish social proof and expertise.

12. Choose a Memorable Username

Ashton Kutcher uses @aplusk.

My username @Garin is only 5 letters long so it gives me plenty of room to write long tweets and still be retweeted.

Shorter is better for twitter usernames.

13. Build a Powerful Following

TweetAdder has helped me build my twitter presence more than anything else.

Having a strong following is not all about just having followers. You can have millions of followers but it means nothing if none of them click or retweet your links. The more targeted your network is and the more value you share with your audience the greater your influence will be.

Check out my TweetAdder video review for learn why TweetAdder is powerful for creating a targeted and highly engaged Twitter following.

14. Don’t Be All Business

Be social. If all you do is tweet links you could be a robot.

Engage. Interact. Get to know people.

Build lists of similar people. The more you list others, the more you will be listed.

15. Participate in #FollowFriday

Follow Friday is a great way to promote people you connect with throughout the week.

Many people you suggest for follow Friday will return the favor, especially if they have engaged with you before.

Some people have built tens of thousands of followers simply by recommending many others on #FollowFriday, and then gaining new followers those people reciprocate the #Follow recommendation.

Aim to recommend people with sizeable followings for #FollowFriday so you can gain the most from a reciprocal recommendation.

#FollowFriday is also a cool way to say thanks to the people who RT you throughout the week.
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12 Steps to Creating a Successful Twitter Chat -

12 Steps to Creating a Successful Twitter Chat - | Social media influence tips |
12 Steps to Creating a Successful Twitter Chat...


Interesting article click on link for full article.

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A marketer's guide to behavioral economics - McKinsey Quarterly - Marketing & Sales - Strategy

A marketer's guide to behavioral economics - McKinsey Quarterly - Marketing & Sales - Strategy | Social media influence tips |

Marketers have been applying behavioral economics—often unknowingly—for years. A more systematic approach can unlock significant value.

Behavioural economics is all about “incentives”, or as a marketer would consider it the "value proposition". Finding the right value proposition for your customers is key to increasing sales. How do you formulate the value proposition of your brand? Perhaps marketeers should look toward economics for help not just in deciding price.

A McKinsey Quarterly Marketing & Sales article. (click on headline for full article)

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Five Tips For Better B2B Marketing Content

Five Tips For Better B2B Marketing Content | Social media influence tips |
Create better B2B marketing content through customer recognition, relationship and rewards.

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6 Tips For Building a High Quality Blog Following | Social Media Today

6 Tips For Building a High Quality Blog Following | Social Media Today | Social media influence tips |

Jeff Ogden writes:

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity.Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to, traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count.

But raw traffic data doesn’t tell the whole story about the value of a publication. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. New blog subscribers – people who had willingly opted in to Birchbox content – pile on every month. (The company declined to release hard numbers on total blog subscribers).

Ironically, the hit-based nature of social media means many blog owners have difficulty cultivating long-term loyalty from their users. It’s easy to get excited when the occasional “viral” post brings in a spike of traffic. But often that traffic melts away as quickly as it arrived.

Brian Clark, CEO of CopyBlogger Media, says a building a quality blog following means “attracting the right people in order to accomplish your specific goals.” In other words, he says, “you’ve got to put quality ahead of quantity.”

So, how do upstart blogs like Birchbox’s build such voracious followings? Here are six tips to attracting readers who stick around longer than the click of a StumbleUpon button:

1. Turn Existing Customers Into Readers

Current customers can be an excellent source of quality readers for a new publication. Often, they already identify with the target demographic. And they’re already familiar with you.

Whether it’s getting a customer to subscribe to a newsletter, blog, or Twitter feed during a signup or checkout process, or requesting they subscribe in a follow-up email or call, happy customers are highly likely to become readers. Turning customers into readers gives you the opportunity to reach other potential customers – your readers’ friends – through social media.

Birchbox benefits from this virtuous cycle as new readers become customers, new customers become readers, and readers share with friends.

(Editors note) This works in the B2B world too. Write for existing customers and invite them to read and share.

2. Skip The Misleading Traffic-Boosting Techniques

Pageview-racking slideshows and catchy-yet-misleading headlines are commonplace in the blogosphere; many publications use them to increase traffic (and therefore advertising revenue). Unfortunately, however, these techniques often don’t result in quality readership growth.

“Headlines should be descriptive and tell readers what to expect,” says Chris Spagnuolo, founder and publisher of, an independent men’s lifestyle site with 3.5 million monthly unique visitors.

Slideshows skew page views-per visit stats, making it more difficult to accurately gauge traffic stickiness; misleading headlines may put your content in front of new, unsuspecting readers, but those readers are less likely to stay, and may even have negative reactions to being tricked.

“We’ve always believed that the best way to get good quality readers is to create good quality content,” says Ben Lerer, Co-Founder of men’s city guide Thrillist. Lerer says Thrillist’s experiments with slideshows or tricky headlines never yielded valuable reader growth.

(Editors note) Keep your articles brief. Use the adage in Content Rules and write as if you were seated across the table from your reader at a coffee shop.

3. Speak to a Very Specific Audience

Casting a wide net can be good for generating traffic, but with a glut of reading options on the web, passionate blog followers gravitate toward hyper-specific publications. That’s one of the reasons many niche media sites are growing while mainstream publications bleed readers.

Thrillist benefits from targeting a niche audience, Lerer says, rather than broad categories like “New Yorkers” or “men.” The publication focuses on 20- and 30-something, nightlife-loving urban males, and it speaks to them as peers. Knowing its readers completely allows Thrillist to connect with them more effectively.

Often this means targeting a niche in which you – the blogger – already belong. “We [are] really writing for ourselves,” Chen explains. “And we never talk down to our readers.”

(Authors Note) Know your audience. (Check out the Mad Marketing Show on Buyer Personas.) That is important for bloggers, comedians, keynote speakers, etc.

4. Guest Post and Use Guest Bloggers

Allowing guest bloggers to post on your blog brings twofold benefits: more content for your blog, and new reader exposure for your site. Guest bloggers often point their own followers to posts they’ve written for other publications (and you should encourage them to do so). Ideally, those readers start to recognize your blog and eventually subscribe to you, too.

“Our uniques have increased every month, in large part because we’ve been … using more guest bloggers,” Chen explains.

Likewise, guest posting your own content on relevant blogs in your niche can help you attract new audiences.

“We’ve built a number of valuable partnerships with brands and other publishers who have helped us educate other guys about Thrillist,” Lerer says. “But,” he adds, “we know these guys wouldn’t stick around if the quality of what we produced on a daily basis wasn’t top notch.”

(Editors Note) Amen. Write article for other blogs (creates inbound links) and guest write for other blogs – those blogs then promote you. We write for CustomerThink, B2B MarketingZone, Silverpop, Aprimo, PostClick Marketing, Digital Brand Management and more.

5. Encourage Loyalty Through Consistency

Giving readers something to expect helps them work your blog into their daily or weekly routine. As your audience grows, you should increase your content frequency; however, from the beginning, publishing on a consistent schedule will help build loyalty.

“We try to post between 6-10 times a day … to keep people coming back,” Chen says.

Consistency also has to do with presenting readers with a unified voice or consistent approaches. Clark says fostering a quality audience means, “taking an editorial stand for what you believe in, rather than watering things down to avoid offending anyone. This doesn’t necessarily mean you have to try to be controversial. In this day and age, simply taking a position and standing behind it will bring people who agree, and people who don’t.”

Clark continues, “Don’t be afraid of those who don’t [agree with you]. They galvanize your supporters who do agree, which turns them into fans instead of luke-warm traffic.”

(Editors Note) We publish seven days a week and we sometimes offend with our bluntness. But I have found that when attacked, existing fans come to our defense.)

6. Be Timely And Relevant

Blog to connect with what’s currently on your readers’ minds. This way, you’ll not be interrupting them; instead, you’ll enhance their routines.

“Be relevant, interesting, and digestible,” Chen says. “By giving people stories that are easy to click and share … you’ll instantly increase your reach.”

It’s all about social relevance, Spagnuolo says. “Think, ‘Will one of my friends from high school think this is worth sharing on Facebook?’ If the answer is yes, that’s a good start.”

(Editors Note: It’s easy to be timely today. Look at the news. Comment on what is happening. Be timely.)

Shares, followers, bounce rates, and conversions can indicate whether a blog’s readership is engaged or simply transient. Any blog that’s tuned in to its audience can increase the above and grow loyal readers.

“To us, a quality reader is someone who stays or shares,” Spagnuolo says. “If they’re engaged, they’ll be more likely to come back. If they’re sharing, they’re creating value. Either way, those are the two best kinds of readers.”

For full article please click on title.

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