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Social media influence tips
A collection of top tips to boost your social media effectiveness
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6 Reasons People Use Twitter | Jeffbullas's Blog

6 Reasons People Use Twitter | Jeffbullas's Blog | Social media influence tips |

Great Article by Jeff Bullas (click on the headline to full article link).


Twitter has continued to grow but is considered by many to be “short bursts of inconsequential information” despite passing 165 million users recently.

Twitter’s serious side becomes evident especially in breaking and spreading news in real time as well as being able to search tweets and information on Twitter in the Web information stream.

A friend I met recently says she uses it for watching political debates unfold and explode due to her past life as a political journalist. This keeps her engaged and intrigued in the industry despite having taken some time out recently.

Another driver for Twitters continuing popularity is that it taps into people’s “FOMO” (Fear Of Missing Out) that keeps dragging them back to the screen and keeps tempting them to keep viewing and engaging.

The “Advanced” searches on Twitter that a lot of people are not aware of can make that Twitter news stream localized so that you can see what is happening in real time within your local community city or region.

Advanced Twitter search provides filters for the following categories to refine search in more detail.


Of course you can create lists that you can put into Tweetdeck or other applications like Hootsuite that can show you streams of news within groups and industries. I use this feature to keep me up to date on the latest social media news and trends as people spread the latest links.

A Chikita Network Study has revealed the top 6 categories for content on Twitter that people are using on one of the fastest growing social media channels on the net are:

News which is by far the largest category of information with nearly 50%,Other at 23% (maybe that is the inconsequential twit bits of information).Technology 10%Celebrity 10%Movies 6%How To (DIY) 4%

The real power in Twitter is as an immediate news channel providing news and updates in your niche as it happens. The study showing it is used by nearly 50% of people for news indicates its continuing prominence in real time web.

The fact that Twitter is now integrated into Google search as an “update” stream has validated Twitter in the search space and has been implemented by Google by connecting into the Twitter API through an undisclosed commercial arrangement.

The naming of this as “updates” instead of Tweets indicates that Google is having some trouble acknowledging that Twitter is the source and still considers Twitter as a young upstart.

Here is a screen shot of my Tweets and ReTweets in a time stream via a Google “Updates” feature.
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10 Twitter questions answered

10 Twitter questions answered | Social media influence tips |

The 10 Most Important Questions I get Asked About Twitter

Below is a great article by Jeff Bullas on his blog (click on the headline for the full article)


Twitter is a complete mystery to a lot of people. Twitter in fact was never meant to be a social networking site according to its founders.

It was initially created as an internal messaging system in 2006 for the pod casting company Odeo in 2006 and broke through into public conciousness in 2007 after winning an award at the SXSW conference.

It has now evolved into world wide real time messaging system on steroids.

Who Uses Twitter?

Twitter is used for a wide variety of online activities by different groups and individuals including:

Journalists use it for monitoring politicians and celebritiesCompanies use it for breaking news in real timeMarketers use it to create buzz about brandsBloggers use it to promote their blogs

So why did I start using Twitter and what have I learnt since sending my first tweet? Here are my responses to questions I have been asked in interviews over the last 12 months.

The 10 Most Important Questions I get Asked About Twitter

1. When did you set up your Twitter account? Do you remember why you did it?

I set up my account in December 2008 after stumbling upon conversations about Twitter on blogs I was reading. It seemed a curiosity at the time with some potential so I started playing for a few months until I discovered its marketing power in March 2009 when I started my blog

2. Do you have your own Twitter strategy?

My strategy is quite focused

I use it primarily to promote and distribute my blog posts to a targeted audience globallyEngage and have conversations with people on Twitter both publicly and privately on the DM channelFor networking with people both online and offline

3. How should marketers use Twitter? Any tips or tricks that work for you?

Know who your targeted audience is and follow them. The secret etiquette of Twitter is that a lot of people will reciprocate and follow you back. Tools that I have found effective for doing this are and Tweepi.comCreate great content on your blog and tweet it to that audienceI use Twitter as a tool to automate the distribution of my archived articles from my blog. Each post is broadcast once every 6 days. Some people don’t like agree with this strategy but Twitter is a tool and I use its reach to market my blog and with 65,000 Twitter followers it is very effective marketing tool.The secret is to not only build a a large quantity of followers but also targeted quality followers.

4. Why do you think people are following you? Is it because you are popular in your field or it is more about the way you are using Twitter?

I believe the reason that people follow me is because of the content I create on my blog which I then promote by tweeting. This has now created such momentum after 2 years of concentrated effort that 3,000 to 4,000 new followers join every month.

5. What are the main lessons you are usually teaching your clients when it comes to Twitter? What are your observations – do they know how to use it successfully?

For most people Twitter is a mystery. I treat it as networking channel on steroids. The main lessons are

Know your audience and provide information that they need by listening to their feedbackGet clear on your goals for Twitter. Eg increase followers, drive traffic to my blog and create new contacts that I can meet in person that create business opportunities such as speaking engagements and consultingUnderstand it also can be a great personal branding platform in conjunction with a blog

6. Do you think that Twitter is a “magical marketing tool”? Or is it a new way of communication that we need to learn how to use?

For me it has seemed magic because I don’t know of any other tool that can get your message out so quickly. It also can seem magical because for most people it is new and exciting. In essence though it is a new way of communicating and marketing that needs to be learned with its own strange vocabulary and quirks including #Tags, DM, and @

7. Can you be influential on-line if you are not doing something substantial off-line?

Online influence can be created without being an offline somebody. There are many influential people on Twitter because they learnt the art of creating online influence. A great tool for measuring this influence is What I am experiencing is that online influence can become significant in real life and people start seeking you out for speaking, interviews, and business opportunities.

8. Does Twitter help you to “sell” yourself and to promote your services?

The short answer is ‘Yes’ but to elaborate it opens doors to paid Keynote speaking engagements, consulting and workshops.

In combination with my blog which is my name as a domain name (, it has created a very synergistic personal branding platform. What is also important is that my Twitter handle “jeffbullas” is consistent with my blogs name. It is important to have congruent branding across multiple online properties.

9. Have you got a special Twitter story? Something that you still remember and makes you smile/laugh/cry/angry?

I remember being contacted by Scott Monty the Global Social Media Director for Ford about a positive article I had tweeted about Ford and that they had picked up with their Twitter monitoring tools. It surprised me that my little Tweet had been sifted from the ‘noise’ on the web that has led to us now becoming Twitter friends and communicating regularly via Twitter. I don’t know of any other free marketing social media tool that could have achieved the same result in that space of time.

10. Tell us what “success on Twitter” means to you?

Success on Twitter is to be able make a difference by putting educational and original content into the Twitter torrent and to influence a global audience one tweet at a time. It has continued to surprise me with its reach and immediacy.

It has contributed significantly to making my blog a success in just over 2 years with readers to now numbering over 140,000 per month in 190 countries.
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Facebook #1 Social Network In 127 Countries -

Facebook #1 Social Network In 127 Countries - | Social media influence tips |

A great article on global social media usage. Some wonderful charts and a good breakdown for countries. A must read for any global communicator or marketer.

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Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing : MarketingProfs Article

Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing : MarketingProfs Article | Social media influence tips |
Digital and social media are a channel to communicate with your customer. Like most channels, they work best when integrated seamlessly to give the customer a continuous engaging experience. From a marketing point of view, moving a customer up the “ladder of adoption” to increase usage of your product is what it is all about. Offline activities can be amplified online and online activities can drive calls to actions, we just need to understand how we can leverage our activities and embrace integration. If you want to dramatically increase your social media influence you have to think about all your actions and how you can use them to drive social media discussion and engagement.


Below is a great article written by Rob Pearson (click on headline for the full original). It looks at some of the steps you need to take to make integration of channels possible.


Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible.

Building a strategy and organization to implement cross-channel marketing usually requires changes in the following:

Marketing strategy and tacticsOrganizational structureTeam skillsIndividual channel manager skillsTechnology and tools

That list may seem overwhelming, but don't stop reading. You can minimize those barriers and build a cross-channel marketing force with greater focus, impact, and alignment.

Building a cross-channel marketing organization requires three processes:

Creating a cross-channel marketing strategy. Create an overarching marketing strategy that aligns with your company's strategic objectives.Integrating cross-channel activity. Create a single point of integration for all your online channels.Measuring a common cross-channel metric. Use of a common metric allows comparison among all channels and campaigns.

1. Create a cross-channel marketing strategy

Many marketing departments transformed their online marketing processes the same way: With each new online marketing technology, they added a new marketing manager, tactic, skill set, and channel-specific metrics. That has created marketing departments with strategies, tactics, and metrics that aren't aligned. Each channel is doing what it thinks it does best, but that may not be what's best for the company strategy.

To build a marketing strategy that aligns all channels and supports the company's strategic objectives, you must first identify your company's strategic themes. Whether you know them explicitly or not, most companies have two (and not more than three) strategic themes, which are complementary.

The following are a few common strategic themes for all organizations:

Build the brand.Be cost effective.Strive for customer intimacy.Be a leading edge innovator.Expand the franchise.Focus on the niche.

Each strategic theme requires a unique portfolio of channels and campaigns.

Marketing is a competitive battle; and as in any battle, you make the greatest impact by aligning and focusing your forces. Just as Hitler and Napoleon found out, despite their initial success, when you don't align your forces and you spread them too thinly, you lose big.

For example, if your company's strategy theme is selling leading-edge technology to teens concerned with style and social status, you need to focus on a teen style-message via Twitter, Facebook, and a "cool" website. If you are a B2B with a long sales cycle and decision process, you should create deep information assets available via webinars, LinkedIn groups, whitepapers, and forums on a deep website.

Each member of your cross-channel portfolio should reinforce the other members by contributing its own counterbalancing set of risks and rewards. Allocating channel resources according to your company's strategic themes makes it easier to decide how to set budgets. Viewing your marketing mix as a portfolio of channel and campaign resources makes it easier to allocate resources while keeping the same organizational structure, people, and skill sets.
What you must add are overarching meetings to align channels and campaigns so they reinforce each other.

But you'll still need a way to integrate all your cross-channel activity and bring together all your online marketing.

2. Integrate cross-channel activity

Having a single point of integration brings all your marketing results together in one location. The right technology for integrating cross-channel tactics will allow you to keep your current teams and skills while tracking all your online marketing results, even if they are from disparate systems.

The easiest and most effective way to do that is to bring all online marketing conversions back to the website. Make the results from email, marketing automation, social campaigns, and webinars culminate in a website conversion.

For example, each social event, webinar, and email campaign should be tied to a campaign code and landing page. To track those conversions, customize Google Analytics or use a Web content management system. Some of those systems can even track people or their businesses via specific channels and campaigns.

Even when you use a Web content management system to integrate all your results, you still face the problem of comparing results from different channels and campaigns. Some experts have estimated that it would take 47 metrics to monitor the 13 or so online marketing channels. How can you compare your channels using so many metrics? You can't. You need a newer, easier-to-use metric.

3. Measure a common cross-channel metric (engagement value)

What you need is a metric that measures how engaged visitors are, no matter which channel they use. You need something that measures engagement the same way engagement in human relationships would be measured. As human relations build, they usually go through four steps:


The current Web analytics measure attraction. You can attract any visitor to your website, and get her to look at pages and download assets. But she still might not be engaged.

Engagement begins at the next step, when communication takes place. By definition, "communication" requires a two-way transfer of information. Downloading whitepapers doesn't count. You and your visitor must exchange information. At the lowest level, that exchange includes her website address and your newsletter. A higher level of communication—such as requesting a quote from a B2B business—might also require a higher level of trust. A quote, for example, requires both sides to share budgets, timeframes, and specifications. For a nonprofit, that higher level of communication might be receiving a donation or gaining members.

Once communication and trust build to a high-enough level, commitment will form. Commitment is the intent to create a purchase or build a long-term relationship. For a website, commitment could be shown via a request for a live demo, a request for a salesperson to call, or a sales order. For a nonprofit website, commitment might be an offer to volunteer for a task or attend a meeting.

Measure each of those transaction points on your website not with a single point, as most conversions are given, but rather with a value placed on each transaction that depends on the level of engagement. For example:

The numeric value of those points isn't important. What is important is the ratio between the values.

By tracking the accumulation of those Engagement Value Points for each marketing channel, each campaign, or each asset, you can easily identify the marketing that adds value. When you know the value attributed to each channel, you know which one produces the greatest return to the business. When you know the value attributed to each campaign, you know which campaigns, no matter the type, produced the greatest results.

Some Web content management software will even allow you to track the value attributed to specific people or all the people within the same company. That gives you insight into how engaged they are and when they might purchase.

At that point, you know the portfolio of marketing channels and campaigns needed for your company strategy. With engagement analytics, you have a common measure that lets you compare the effectiveness of different channels and campaigns. Now it's up to your creativity to put the power of that marketing machine to work.
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How Much People Pay for Health Care Around the World |

How Much People Pay for Health Care Around the World | | Social media influence tips |
Every country in the world approaches health care differently, but the end goal is the same: Keep citizens as healthy as possible at the lowest cost.
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The Emergence of Social Capitalism: Adaptation or Threat? - Forbes

The Emergence of Social Capitalism: Adaptation or Threat? - Forbes | Social media influence tips |

Great article by Haydn Shaughnessy for Forbes: Click on the headline for the full story:


Is there a new kind of capitalism evolving, one that is not solely driven by markets and market regulation but instead is more of a socialised milieu, and seems to stand somewhere between socialism and capitalism?

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What's Your Social Media Signature? |

What's Your Social Media Signature? | | Social media influence tips |
Are you Lady Gaga? Are you Anderson Cooper? If not, and you’re a first time author like me, your chances of getting published by a major publisher are about the same as being hit by lightning on the same day as winning Power Ball.

So what do you do if you have the next big idea?

Invoke the power of social media with a memorable social signature.

But . . . there’s a catch. It’s not easy and requires you to hone three fundamental skills in order to maximize the influence it can net you.

#1: Be a connector! When you conceive an idea, the first call to action is to connect people that share the same passion. For me, I leverage Twitter, especially Tweet Chats to connect people in my following to others. Hence, it's imperative that most of your content do three things: Inform. Help. Inspire. Relentless self-promotion is a surefire way of being snubbed. Like all customer-oriented content, it's about them, not you.

By finding good, relevant content, you might help a person solve a business problem or improve the quality of their life. And…people don’t forget that. The key is to treat every social media message like a conversation at dinner. If all we do is blab about ourselves, we don’t get a second date! You build a following by offering information that people want. Information that helps them, not you. I also feel strongly that an element of personal exchange is crucial. We can show we care by the context of our messages.

#2: Engage! There’s a great book by Simon Sinek called, Start With Why. In this excellent book on engagement, Sinek talks about the fact in our new economy, the thrust is about leveraging our network to bolster others. That is, linking shoulder to shoulder with people in pursuit of the same goal as ourselves. When you do this, it brings loyalty to your platform. That is, people will more quickly recognize your social signature as one of—diplomacy and community.

#3: Be Authentic. Don’t try to sell yourself, and avoid the use of buzzwords. Second, refrain from jargon or common clichés. Be original and people will remember you! Insincerity comes across on our social media platforms. In fact, the human brain does a remarkable job of decoding our true intentions. Hence, be true to your mission at hand, and your social signature.

In short, a social signature is the writing of your activity on the social media community. It embodies the tenets of empathy, professionalism, courtesy, community support, and global outreach. This explains why people that parlay the importance of others beget the most followers and connections.

Likewise, your social signature can connect you to people you never deemed possible. This was not plausible years ago before social media. For example, I've communicated directly with individuals that are untouchable through conventional means. By establishing an inviting social signature, you will build rapport with anyone, and this includes celebrities, heads of state, and other dignitaries. Not that these people are more important than anyone else, but doors can be opened due to their connections. It's that simple.

By consistently reaching across cultures and time zones, you can establish a network that defies gravity. And this is something a bean counter cannot tabulate, but a seed planter can.

The unbridled truth? Whether your book, product, or service will become a medal winner, stagnate, or fail, depends partially on your ability to craft a social signature that stands apart from the crowd.

So…ask this question: What comprises my social media signature?


by John Serpa view original article by clicking on the headline

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Social media calls to action

Social media calls to action | Social media influence tips |

Below is a great article from Brad Friedman on Social Media Tips to do in the New Year (click on headline for full article). There are quite a few good points. The one I would like to highlight in particular is "including a call to action". Influencing and changing behaviour via marketing is all about encouraging a call to action, whatever the channel or communication. Social media should include a “call to action” but can be the perfect call to action for other marketing activities. Let us consider why…


Social media being digital is measurable and can provide an insight into your customers by how they interact. Driving customers into social media as a call to action not only enables your next engagement with your customer but provides a means of measurement. To understand what call to action you should get your customers to take then you need to answer two questions:


1.  What is the desired behaviour I want from the customer?

2.  Why would the customer want to do those behaviours?


Marketing is being reshaped with the rise of behavioural economics and psychology, as they can help us provide answers to the second question. Traditionally marketing has answered question 2 by market research, asking the customer. While still important, what is surprising is that customers do not really know why they make their decisions or have distorted view on why they do. Marketing research often only identifies customer assumptions rather than looking at the real behavioural drivers.


This blog will reveal over time some of the behavioural factors within society that you can use within your communication. Our lives are influenced by a series of cognitive biases that when understood can become a powerful tool to any marketer or communicator.



The article by Brad Friedman....


2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it’s become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. One in every nine people on Earth are on Facebook and people spend over 700 billion minutes a month sharing photos and status updates. As 2011 comes to a close, I thought I’d share a few tips for you to implement in 2012.


Google+ Business Pages


Google+ is still in its infancy. Now is a great time to get in while the playing field is still level. Many companies have thousands of followers on Facebook, Twitter, YouTube and LinkedIn while it appears Google+ has plenty of room to grow.


Include A Picture


This is a pet peeve of mine. You absolutely must upload a photo on every one of your social media sites. When your site is missing a photo it looks like you don’t care. Social media is supposed to be social. It’s personal and including a photo makes your profile come to life. If you don’t believe me, think about this: Twitter accounts with photos have ten times more followers than those that don’t.


Post With Links


If you don’t include a link with your tweets, updates and other posts, you’re missing an opportunity to drive traffic to your website and blog.


Social Media Buttons


Make it easy for people to find you on your social media sites. Add social media buttons to your website, your blog, even your email address. This is just Marketing 101 and the results are measurable.


Include A Call To Action


Don’t be shy about asking people to follow you, retweet your tweet or otherwise engage in your content. Give this a try. People respond to these types of requests and you’ll never know unless you ask.


Content Is King

Content still rules social media sites. Posts that don’t just include a link, but contain some content about the link result in more interaction. The more characters in your tweets (at least 130) and your Facebook updates (up to 450) the more interaction.

A Few Final Tips

If you opened a social media account, use it. When I visit an account and the last post was a month ago, I run. Grab your company name while you can. Twitter handles are going fast. Secure your name while you can. Separate your personal and business accounts. Trust me, your customers/clients don’t care where you’re having lunch and they don’t want to see your vacation photos.
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6 Tips for Being A Good Blogger in 2012

6 Tips for Being A Good Blogger in 2012 | Social media influence tips |
Increasing your social profile often starts with a blog. Voicing your opinion, but do it effectively. This article (click on headline for the full article) gives you some great advice on how to start creating a blog for you or your company.
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12 Principles Of Social Media Marketing

12 Principles Of Social Media Marketing | Social media influence tips |

Jeff Bullas's article on social media marketing (click headline for full article):


Social media marketing is changing the marketing landscape so fast that companies are struggling to adapt their strategies and tactics. What worked in 2001 or even last year is becoming less and less effective.

Planning to publish a PR article in six months with traditional print media could mean completely missing the marketing window of opportunity. Booking bus or outdoor advertising takes time you might not have and not be able to measure.

So what are some key elements you need to keep in mind to market on a social web?

1. Share

Think sharing. What do people want to share? Then publish and promote it. This starts with a shareable and compelling headline.

2. Go Real Time

Social media marketing involves publishing in real time, not next week or next month and topical posts and tweets will help you catch the trend and viral wave. It also means you need to respond in real time to complaints, issues and inquiries. The days of publishing 3 months or 6 months in advance are fast disappearing as the market may have changed in that time and people want their information now!

3. Educate – Don’t Sell

People no longer want to be “sold to”. Social marketing is about informing and solving peoples problems with answers and information, whether that be from your blog, links in your tweets or updates and information on Facebook.

4. Entertain – Don’t Market

We live in an information age that discards the bland and embraces the “WOW”. Facebook pages and updates that entertain, with competitions, humor or the unexpected are the links that will be shared.

5. Go Multichannel

Mono channel is not enough these days, whether that be email marketing or niche magazine advertiseming. You need to be on Facebook, Twitter, YouTube and Blogs as a minimum. Social Media can provide you with the channels to be ubiquitous (everywhere) 24 hours a day, 7 days a week.

6. Give Information Away For Free

Free gets shared, it doesn’t mean that you give everything away but enough to build trust and spread your content to the global village so that when you do publish that ebook or hardcover they will buy it because they know you and love your unique content.

7. Think Multimedia

Text on its own doesn’t cut it anymore, you need to provide information in ways that meets different peoples expectations and wants. You need to provide content in different media. Gen Y loves video, Baby Boomers like email and text. Find out what type of media your audience wants and give it to them. The broadband high speed web is now a a multimedia experience.

8. Think Like a Publisher

The days of just sending emails with a special offer or a brochure to a letter box are fast disappearing. Consumers are now researching your company on the web with Google searches on the web and they are looking for online published informative content that provides answers and solutions. The types of online publications you should be planning are resources such as eBooks, Podcasts, video tutorials and PDF’s just to name a few.

9. Target Your Niche

Tribes and fans find you and share you to their community. On Twitter you need to follow leaders and people in your niche so that when you tweet they will retweet you to their followers who will have similar interests. Facebook marketing can target demographics including roles, interests and geography.

10. Show Your Passion

Remember social marketing involves passion as if you are not passionate and motivated about your niche it will show. You cannot fake passion and a passionate publisher will shine through and be shared.

11. Listen

Remember listen to your audience and they will tell you what they want, what solutions they need for their problems and then provide it. Facebook, Twitter, LinkedIn and Blog comments will reveal a wealth of information about your target market.

12. Engage

After listening to your market you then are ready to start communicating in real time with messaging systems that they are comfortable with whether that be Twitter, Facebook or email.


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TechCrunch | Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site

TechCrunch | Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site | Social media influence tips |

Site owners, administrators, web business owners, content producers, and everyone in between are always trying to find the best ways to encourage visitors to spend more time on their sites.

An excellent article here (click link for full story), it highlights that companies cannot hide from social. We now live with a social web, so using social to drive traffic as well as standard social content optimisation provides an opportunity for your brand.

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Examining the Social Media Lifecycle [Infographic] |

Examining the Social Media Lifecycle [Infographic] | | Social media influence tips |

In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. ROI in most marketing is difficult to pin point. Collecting data on campaign interaction is vital to giving you further insights into your customer.

Achieving maximum customer engagement is vital to the success of your brand as engaged customers buy. Whether you look at standard Engagement or Passive Engagement, then you should at least review your brands impact within social media. Auditing your brand footprint and comparing it to that of your customers, provides a clear first step in identifying the best strategies. All too often this step is missed by companies, as their brands leap towards the “next big thing”. In companies that are risk averse when it comes to social media, then such an evaluation provides the right evidence to sway internal decisions.

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6 Ways to Create and Share B2B Social Media Content Without a Blog | Social Media B2B

6 Ways to Create and Share B2B Social Media Content Without a Blog | Social Media B2B | Social media influence tips |

If your B2B company is unable to create a blog right now, here are some ideas for creating and sharing content on social media profiles to get you started.

This is an interesting article to boost your profile (click on the headline to link to the article). Boosting thought leadership within your organisation, there are other tools you should consider.

Presented at congress? Why not put your presentation online via slideshare.

Do you come across a lot of interesting online articles? Why not curate them via (a particular favourite of mine)

Tumblr may also be of interest.

The web is a connected environment, and you want your opinions to be viewed in as many channels as possible. Why not connect your social tools to create a larger social footprint. If you have a voice let it be heard, as somebody somewhere is interested in what you have to say.

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The Truth about Social Proof: From SalesChaosTV | Social Media Today

The Truth about Social Proof: From SalesChaosTV | Social Media Today | Social media influence tips |

Social proof can tell you a lot about how powerful your message is, but does popularity mean it is quality? You need to ask yourself questions about your audience. Are you focusing on niche groups or the masses? The further down the long tail of niches you get to, the less important popularity is. Certain twitter stars such as Justin Bieber may have millions of follower and have their tweets retweeted thousands of time, but as marketer with a niche product what benchmark should you set for “what good looks like”? Understanding what levels you are happy with is the first step. Forget other people and companies, their needs are different to yours.

Click on the link to watch the video of a great discussion on the subject.


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We Are Social's Guide to Social, Digital and Mobile Around the Worl...

We Are Social's Guide to Social, Digital and Mobile Around the Worl... | Social media influence tips |

Is digital a viable channel to my customers? With global population of 6.8 billion how much of this audience is viable to get to? According stats 52% of people live in urban locations, there is a 30% internet penetration and 22% of the world is social networking. Now for a stat that should really make you pay attention, globally there are 5.86 billion mobile subscribers globally. A whopping 86% of the global population has a mobile phone.

Some impressive figures, but marketing is all about targeting specific demographics in the populations. In North America internet penetration has reached 77%, 50% of the population use social networks and there are more mobile phones than people (please note by mobile we do not mean “smart phone”). We need to drill deeper and deeper into our data to target specific customer profiles. For healthcare brands trying to target elderly patients, if you’re customers aren’t accessing the internet for information there is a high probability that a close family member will being doing it for them.

What can we conclude from this data?


1. Your customer have access to digital channels

2. Mobile marketing could provide a powerful tool for your communications

3. High mobile usage means that your websites should be optimised for mobile access

4. Social media means that your customers are becoming increasingly connected


Used well digital, communication is powerful tool for your brand in all markets. The internet has provided your customers with instant access to a wealth of free information. They expect to find information on your products and services, and more importantly, whether you like it or not they will talk about you (positively or negatively).

Digital can be a powerful channel for any marketer in any industry sector. In isolation, it can be effective but in combination with other channels, it can be used to amplify the rest of your marketing mix.

Click on the headline for more interesting stats on digital penetration and the full regional breakdown data.


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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | Social media influence tips |

The article below by Neil Patel (click headline for the original) has some great tips to become a Twitter Power User:


CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.

Those numbers are huge for anyone who’s marketing online. But that’s not all.

Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.

But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.

And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.

10 Reasons why twitter power users are so influential

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At the end of this article I’ve listed my top ten most influential power users. But before you skip down to see who they are, let me show you why they are so influential in the first place.

In an older study released by Exact Target, Jeff Bulla pointed out:

Seventy-two percent of power users publish a blog post once a month.Seventy percent comment on other blogs.Sixty-one percent write at least one product review a month.Sixty-one percent will leave comments on news sites.Power users are six times more likely to guest post.Five times more likely to run a blog.Seven times more likely to post to Wikis.

Here are three other stats on Twitter that power users should think about:

The average Twitter user spends over 12 minutes on his or her profile.Twitter users are the most generous when it comes to giving donations compared to other social sites.Twenty-nine percent of people have tweeted about a brand on Twitter.

Moral of the story: Twitter power users are not influential simply because they tweet. They are usually content creators online. In other words, their influence spreads as they publish consistently.

10 Twitter tools that’ll make you more effective and efficient

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To become the most efficient and effective Twitter power user, you have to use the right tools so you can get the most visibility.

Buffer – If you tend to do all your tweeting in bursts, you probably are losing some traffic. Use Buffer and you’ll have a more balanced tweeting schedule throughout the day.TweetWally – This is a great tool to help you search for relevant tweets or hash tags, build a presentation (or “wall”) of these tweets and then share them. Great for teachers or researchers, as well as a power user’s blog.Tweriod – Use Tweriod to see when you tweet and when your friends tweet. Then tweet during those times to increase – This Twitter tool in beta does one simple thing: it analyzes your entire followers’ tweets, boils them down and shares with you the most shared links. You can use this information to spot trends and blog and tweet ideas.Twitsprout – This robust Twitter analytics tool is easy to use and endorsed by big media like Mashable and Fox News. It gives you the relevant competitive intelligence all in one location and even allows you to take that information anywhere. You can enroll 3 Twitter accounts or less for free.Proxlet – Here’s what Robert Scoble had to say about Proxlet: “one of the best things I’ve found lately is @proxlet — lets you filter Tweets in Google Chrome. Get rid of spam!” You can also block apps, mute users and filter hash tags.BackTweets – This little analytic tool, recently acquired by Twitter, allows you to track everyone who has shared your content.Tweepi – If you’ve got a Twitter account where you are following too many people and want to clean up the mess, then Tweepi can help you. It flushes the unfollwers, cleans up the inactives and nudges you to follow new users.Twilerts – Receive emails when you, your product, brand or business is mentioned on Twitter. Sign up, create filters and you can stay on top of your reputation management game. It’s like Google Alerts for Twitter.ChittyChat – Get a room. That’s ChittyChat’s slogan and it offers Twitter users the chance to engage in a conversation in “private,” allowing you to communicate directly with them instead of using “mentions.”

Generate more retweets using these 10 tips

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A retweet is that little reward that says somebody liked what you shared. But what makes people retweet? Here are some practical ways that will get you more retweets.

Tweet something humorous - Over 84% of retweets tend to be something funny. Whether you are making fun of a celebrity or yourself or sharing a funny picture, there’s a good chance it will get retweeted.Ask - I wouldn’t abuse this, but if you occasionally end your tweet with “plz retweet” you are likely to get some retweets out it.Don’t use the least tweeted words - Dan Zarrella explains what the 20 least retweetable words are so you can avoid them.Time your tweets – Getting more retweets happens when the most people see it. That’s why you have to remember that 48% of Twitter users are in EST and that 6% of all retweets occur at 5 PM. And keep in mind that Wednesday is the best day to tweet.Share quotes – It seems that people love witty quotes and like to RT them. What’s nice about quotes is that you don’t have to think them up. Somebody has already done the work for you.Add links – In Dan Zarella’s The Science of the Retweets he pointed out that nearly 19% of all tweets contained a link. What’s interesting is that nearly 57% of retweets contained a link. People like to RT links…so tweet links.Pay for RTs – A tool like gives you the option to buy retweets. Pay $10 and you can get 10 RTs…$20 will get you 80…and $40 can give you 200. But Lauren Dugan argues it might not be a great idea. I also am not a big fan of it, but what do you think?Mention a high profile Twitter user in your tweet – Write a tweet in which you say something about another user and they may RT it. For example, tweet, “Hey, @neilpatel, KISSmetrics is a fantastic tool. I love it!” and I just might RT it.Use simple words – The average number of syllables in a retweet is 1.62. It seems that people prefer simple tweets to complex ones when it comes to retweeting.Use hash tags – I’ll explain below the science behind hash tags, but it’s enough to say right here that about a million to two million tweets include hash tags…meaning your tweets are more likely to be seen if you include a hash tag, thus causing more retweets.

10 healthy habits of Twitter power users

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You might think that power users are slogging it out on Twitter for 18 hours a day. That’s simply not true. They have habits like the rest of us and they are healthy ones that you should copy.

Schedule social media time – Twitter power users don’t Twitter all the time. In fact, they’ve created a schedule based upon their routine. Maybe you tweet in the morning, at lunch, during breaks and in the evenings. Use a timer to keep you from spending all of your time on Twitter.Use Twitter to track news – Power users have learned that they can get the best and most relevant news simply by looking at their Twitter stream. This saves them from having to watch the TV or read newspapers.Share content across platforms – You can improve your influence on tweets by sharing content across different social sites, drawing people from Facebook or Instagram to Twitter, for example.Split time with social sites – One thing about using social sites like Twitter is that you don’t get to take the content. A smart Twitter power user recognizes this, and so doesn’t invest all of his social capital in Twitter, but other sites as well. It’s okay…Twitter won’t mind.Know your audience – Avoid sharing content that your followers will not find interesting, relevant or useful…and avoid sharing content that is too popular or has been shared multiple times in other places. Show your followers that you are on the cutting edge.Tweet the same content more than once – Twitter power users also know that it’s okay to submit the same post more than once since not all followers will have seen it the first time. And it’s not necessary to say, “In case you missed it.” Just tweet it.Use Google Reader – Or any RSS reader for that matter. Create folders for different content topics so that you can scan for relevant headlines quickly to share.Attend Tweetups – Get out from behind your desk every month and go hang out with local people during a Tweetup. Better yet, set one up yourself every month. And when you are traveling ask if anybody wants to meetup for drinks.Tweet like a madman during events – When you attend a conference, break your tweeting regular tweeting schedule and tweet like a madman. This will make you the go-to person who seems to know what’s going on.Mingle without tweeting – Great power users know how to meet people face to face while resisting the urge to tweet every ten minutes. If you can’t fight the urge…excuse yourself, go to the restroom and tweet. But make sure the other person isn’t on Twitter, too.

10 iPad apps for Twitter users

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From my experience, Twitter power users are usually heavy-users of technology. So to no surprise they own an iPad. But which iPad apps should you use? Well, here are ten to help you decide.

Twitter for iPad – This is the first choice for obvious reasons…since it is the official app from Twitter. It has every possible Twitter feature you can think of and includes multi-layers that allow you to open profiles and URLs.Twitterlator – This app is cool because of the inline photos from your friends’ tweets and a full view of chat sessions. However, the app doesn’t fill the 9.7 inch display of the iPad, so it seems small…especially at $4.99.Twitepad – Twitepad is an app that uses the multi-column approach that TweetDeck uses, but the UX is a little different, as well as the tools for posting and organizing your feeds. It costs $1.99.Tweetings HD – This is a great app like TweetDeck but with one major flaw…you can’t click on a link in the timeline. You have to click on the tweet, which opens in a new pane, and then you can click on the link. That’s a pain…and is it worth $3.99?Osfoora HD – This app is great because it fills the entire iPad screen…and is elegant to look at and use. Along with the features you might expect, it also includes Instapaper to save content to read later. It’s only $2.99.Twitterific – It’s a great Twitter app for the iPad, and it provides some features its competitors don’t, like clickable links and profiles in the main stream. It’s free version is basic, but you can upgrade for $4.99.Flipboard – This app is perfect for consuming information, but not even close when it comes to being as robust as the other apps on this list, lacking many of the advanced features, like geo location or engaging followers in Flipboard. But the good news is, It is free.Echofon Pro – This is a great app for the iPhone and it is equally great for the iPad, providing everything that makes an app great, plus a feature that allows you to respond to multiple tweets with one reply. Whether that’s worth $4.99, you’ll have to decide.Twitrocker – You’ll have to shell out $4.99 for this app, but it’s worth it. You get all the best features plus your login is stored on Twitter OAuth rather than in the app and you get an “unread” feature on your lists. Download the free Lite version to see if you like it.TweetDeck – This free app is probably the best Twitter app across any platform—iPad, iPhone, Mac, or PC. But what makes it really stand out is it allows you to swipe between columns…speeding up access to DMs, replies, lists and search lists.

10 Ways to be more interesting on Twitter

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Nobody wants to follow a boring Twitter user. The cool thing about Twitter is you don’t have to always create the interesting content…you just have to know how to share it!

Be bold – First things, first. Don’t be afraid to share your thoughts, opinions, ideas and your life on Twitter. I don’t recommend sharing what you ate for lunch…unless it’s something bizarre. Bad morning? Share it, but with a twist that shows people something unusual.Post less – While interesting people do tend to have a lot to say…sharing every single thing on your mind or what you come across on the web will push away some followers.Flesh out your profile – Your Twitter bio is a great place to show how interesting you are. Make a list of the things you love and hate. Explain what you did in the past, what you are doing now and what you want to do in the future. Whatever it is, share it. Do not have an empty bio.Use the 1/9 tweet rule – Most people use Twitter to promote. If that’s you, get in the habit of sharing 9 posts not about you or your business for every post about you or your business. This way you don’t spam people.Share your opinions – I love to follow and read other people’s opinions…seeing how they think and what makes them so interesting. Do the same thing and you will come across as somebody with real depth.Write a blog – Twitter is great for sharing sound bites, but sometimes there are days when you need to expand on that sound bite. For example, tweet that you are angered by Google’s new privacy policy and then push your followers to the blog post you wrote about the topic.Share links – A great way to show people you have depth is to share with them what you are reading. You don’t have to focus on one topic, you can share things about your hobbies, photography, dogs, iPhones and politics. The right followers will pick up on it.Ask questions – Although this is an old one, it must still be mentioned. Sharing a link alone is interesting, but sharing a link and asking a question about it gets people to actually participate in the discussion with you. Plus, people find it interesting when you ask for their opinions.Share pictures – Using either yfrog, Instagram or Twitpic, post pictures on Twitter that you take throughout the day. Post pics when you are at an event or traveling to a new country. And most importantly avoid sharing pictures that are tasteless.Share videos – I’ve found this to be one of the best ways to engage my followers. I guess people love to watch videos…

10 ways to maximize Twitter usage to promote your events

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If you are an event marketer, host a local conference/tweetup, or just speak at conferences, then leveraging Twitter can get you great exposure. Here’s what you need to do:

Create a hash tag for the event – A hash tag is nothing more than a string of characters with a hash mark # before. Think #socialmedia or #Pubcon. If you want to learn more you can use these tools to find the best hash tags, but keep in mind that just because you create a hash tag for your event or session, it doesn’t mean it will work. McDonald’s learned that the hard way.Create a Twitter icon on the event web site or page - If you have a dedicated website or web page for the event or your speech, put a Twitter icon on there to encourage people to start following you.Include Twitter icons on event registration pages - Make sure your Twitter event and hash tag promotion continues through all of your interior pages, including your registration pages and the “thank you” for registering page. Include Twitter profiles for speakers of the event – Put Twitter profiles next to bios of all of your event speakers so that people can start to follow them, too. It’s never too early to start promotion of your event.Include Twitter icons in promotion emails – You should include your Twitter profile and the hash tag for the event in any emails you send out. This goes for any marketing material, whether it is online or offline. Embed a Twitter feed – On your event site or speaker page embed a Twitter widget that streams all of the tweets/hash tags from the event. Then encourage people to start tweeting using the hash tag before the event starts to generate interest and excitement in the event. Create a contest to drive retweets for the event - Contests should include some sort of prize for the best tweet and most tweets. Tell event goers to tweet things they would like to improve about the event so you can try and correct it in real time. In addition, you can get creative by introducing a contest where someone explains in a tweet why they came to your event. Make sure everyone knows that they have to use the hash tag.Encourage speakers to tweet about event – This is probably a given, but encourage all of your speakers to tweet about the event. You may even consider running a contest just among the speakers for who tweets the most. Consider offering a prize to incentivize participation. Showcase tweets on blog – On the event website/blog, publish a transcript of all of the event tweets from the previous days and after the event is over. Analyze the data – If your event and hash tag promotion was a success, you should have a ton of data to sift through. Look for trends, ideas and tips on how you can make the event better in the future.

10 ways power users get more Twitter followers

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Whether you want to be a power user or not, getting more followers is probably high on your list. These ten strategies have worked for me… and will work for you.

Create a follower goal – One of the best ways to motivate you to attract more followers is to set a goal. Write down how many followers you want in a year, then break it down by month, week and day…and then get to work!Share remarkable content consistently – Power users find and share content that is useful, funny, practical, interesting and profitable for their followers. This includes links, RTs, videos, photos and podcasts. Do this consistently and your follower numbers will naturally grow.Guest post – I’ve had some great success picking up followers simply by writing content for other blogs. Depending on the size of the blog, you can get from 10 to 100 new followers from one post. Just make sure in your author bio you include a link to your Twitter profile.Catch and release – This tactic involves searching for a topic on Twitter that is relevant to what you do, and then following 100 people who’ve interacted with that topic. You can repeat this process endlessly, removing those who don’t follow you back.Target follower with your bio – Write your bio with facts that describe what you do, and explain who you would like to follow you. Make sure you include a link back to your blog.Use tools – Use web tools like WeFollow to help you find followers. Directories like are also a good way to find new followers, too.Engage – Followers naturally gravitate to power users because they use Twitter to not only share content…but interact by replying, RTing and giving you props. This is what has made some of the power users I mention below so popular.Use hash tags – You will pick up new followers when you use hash tags since people see what you are interested in as they search through these tags since you show up in popular hash tag searches. And by the way, if you see a hash tag trend…try to jump on it!Go where people hangout – What I mean by this is you need to attend conferences, events, seminars and local tweetups. You’ll meet people at these events and if you bond, you’ve likely got a new follower who may eventually recommend you to his or her audience.Promote your Twitter account – Power users recognize that they can promote their account by attaching it to email signatures, embedding an icon on their website and even putting it on business cards. Twitter is universal enough that people will understand what it is.

10 Twitter metric tools for power users

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Being a Twitter power user means you care about what you tweet and about how influential each tweet is…and how influential you are. There is no point in being a power user unless you want to be the best, right? That’s means measuring your success. Here are ten tools to do that with:

Twitter Counter – Tracking over 10 million users, Twitter Counter is a pretty standard Twitter analytic tool, giving you a snapshot of follower predictions and daily stats. And starting at $75/month, you can attract high-quality followers through their follower program.Tweetstats – If you want to break your tweets down by hour, TweetStats is your tool. You can also see tweets per month and your reply statistics. Free tool.Tweetreach For marketing and PR professionals who love to see how far their message is reaching, TweetReach will deliver. It’s simple to use and plans start at $84/month.Twitalyzer – This is some serious Twitter search analytics. From automatic daily updates to Custom Data Range reporting to Competitive Account Tracking, you will up your social game with this tool. You can start with a free trial.Trendistic – Whether you are looking for things to blog or tweet about, this search tool will help you find out what is trending on Twitter.Twitter Grader – This ego-pulling tool will show you how influential you are on Twitter by “grading” your profile, tweets, followers, RTs and replies. Good way to measure improvements in a complete social media campaign.Klout – Klout is another social media tool that measures your influence…this time it does it over all of your social media networks, Twitter included.Simply Measured – Are you an Excel junkie like me? With Simply Measured you can take your social data and create beautiful reports in Excel.Sprout Social – Sprout Social is a one-stop shop for all your social media tracking needs, including Twitter. Extensive reporting capabilities that allow you to isolate single site performance.

10 Twitter power users I admire

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This post wouldn’t be complete without a top 10 list of power users you should follow, watch, study and engage (because they will engage back with you). These are the pioneers and leaders in the space who’ve taught me everything I’ve known. I’m very grateful for their hard work.

Robert Scoble @scobleizer – Easily one of the most recognized names on Twitter, Scoble tweets about technology and brags about his interviews with over 3,200 geeks.Jeremiah Owyang @jowyang – Top social media industry analyst at Altimeter Group, Jeremiah is a very active Twitter user who shares a ton of information about social media.Kevin Rose @kevinrose – The founder of Digg posts about his newest ideas and projects, as well as sharing Instagram photos and testing out new web tools.Pete Cashmore @mashable – Like he needs an introduction, but Pete is the founder of Mashable who doesn’t hide behind his account—he gets in the middle of the action!Guy Kawaski @GuyKawaski – Author of many popular books and former chief evangelist for Apple. Guy shares a lot of content about everything. Great source.iJustine @ijustine – She claims to be a video game lover who makes a lot of YouTube videos, but iJustine also has her hands in all things technology…with a Twitter tech list you need to check out.Daniel Brusilovsky @danielbru – He’s only seventeen, but he’s got passion for all things technology, founding Teens in Tech Network. I love his passion.Chris Brogan @chrisbrogan – He’s probably one of the more popular social media experts and speakers out there. From Twitter to Google Plus… he shares insights on social media daily.Dave Morin @davemorin – Dave is not only a great photographer, but the founder and CEO of Path. His replies and RTs easily outpace his own tweets, showing he’s very engaged. A must follow.Fred Wilson @fredwilson – A great venture capitalist, blogger and Twitter power user. Even though he has over 200,000, Fred still engages actively with his followers.

And of course I can’t put everyone on this list…so who would you put on this list?


Twitter is really a great way to connect online, build relationships and close deals. And just because this post is huge, it doesn’t mean it’s difficult or complicated to leverage Twitter.

My advice to you is to start at the top and slowly work your way down this list. It takes time to become a Twitter power user. But you will eventually start to see your influence on Twitter grow. The cool thing is that your influence will grow across the web as well.
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5 Things You Need To Know BEFORE Designing Your Social Media Strategy | Social Media Today

5 Things You Need To Know BEFORE Designing Your Social Media Strategy | Social Media Today | Social media influence tips |

A great article from David Johnson (click on the headline for the original)


#1 Social Media Is A Force Multiplier Stop looking at social media as an add-on, in order for social marketing to be truly effective you must first work to integrate it into your daily processes. Instead of seeing social media as a separate identity, one that needs a separate strategy before it can be implemented fully, you need to see it for what it is, a force multiplier.

In military terms a force multiplier refers to an attribute or a combination of attributes which make a given force more effective than that same force would be without it, that’s social media exactly!

So, instead of thinking in terms of new goals, in which a social media strategy would be used to reach, think in terms of how you can use social media, alongside your other marketing efforts, to reach your current business goals.

#2 Never Let Tactics Dictate Strategy

Too many times we look at Facebook as the strategy, when in fact, because it’s a tool, much like the phone and email, it’s a tactic. As such, remember that it’s NEVER okay to let a tactic dictate how you develop your strategy, instead, your strategy will dictate which tactics you use.

The Difference Between Strategy and Tactic

Tactics are the day-to-day activities that are repeatable and clear-cut, they are comprised of the basic components that define the actually strategy.

Strategy is the big picture, it’s the overall plan, comprised of tactics, that gives direction towards meeting goals and objectives.

#3 Think Laterally

The “lateral” that I am referring to is the conversation that is happening between people. With traditional advertising you have only one direction that communication can flow: out from the dealership.

With social media you are able to influence the conversation, the lateral communication that is happening between people in different social channels. So, when designing your strategy always think in terms of how you can get people to talk in a positive manner about your dealership.

#4 Connect With Social Objects

Too many times, as marketers, we think about how we can create a social object, that is a purpose, cause, or past time that people want to socialize about and around. Instead, take a look at social objects that people are already congregating around and find a way to connect it with your dealership.

While that is easier said than done, you do this by becoming part of the community, a contributor that adds to the overall enjoyment of the social object. If you live in a collage town, maybe it’s the local football team, live in a family friendly city, maybe it’s education, it could even be a local charity or fishing, the ideas really are limitless. What can your dealership connect around?

#5 Don’t Go At It Alone

While developing a strategy for the dealership, don’t go in thinking that you don’t need any help. A proper social media strategy will affect each and every department in the dealership and as such, each department should have input into how the strategy is structured. I refer to this group of people at the Strategic Response Team or the SRT.

The SRT is comprised of at least one person from each department in the dealership, even detail and office staff. The reasons are plenty, but I feel the most important reason is creativity. The creativity of the group will always be better than the creativity of the individual.
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7 Ways Marketers Can Leverage Google’s Personal Search

7 Ways Marketers Can Leverage Google’s Personal Search | Social media influence tips |

A great article by Travis Campbell on using Googles personal search for their advantage: Click on the headline for full article. 

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Healthcare Blogging 101: How A Blog Can Help You Engage Online

Healthcare Blogging 101: How A Blog Can Help You Engage Online | Social media influence tips |

Great article by on Healthcare Blogging 101 by Angela Dunn @blogbrevity How to: healthcare physician hospital blog, engage online medical consumers, patients.

Click on the headline to read more.

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A Brief Intro to Navigating the Chinese Social Media Landscape | Social Media Today

A Brief Intro to Navigating the Chinese Social Media Landscape | Social Media Today | Social media influence tips |
Happy Chinese “Year of the Dragon.”

Not all New Year’s start on 1st January, not all calendars are on 2012. Not all countries use English as a language or are influenced by the same people. You may have some killer content you want your company to show the world, but will it really relate to different audiences. Localisation increases engagement, local opinion on the content, language and importantly through local channels can make your content sing.

Understanding and researching your customers is critical in planning any global campaign to maximising how, what, who, where and when you should use social media.

This article by Juliana Loh (click on headline for full article) provides an insight into social media in China. Facebook globally is king, but locally it does not have an impact in Russia (Vkontakte is no.1).

Review your markets and localise.
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Choosing the right social media platforms for pharma

Choosing the right social media platforms for pharma | Social media influence tips |
Most pharma marketers are fully aware of social media; they just struggle understanding its application to their brands. Often corporate governance and lack of senior level belief in social media hinder any uptake by brands to really engage with their customers and use social to complement their other marketing activities.

With new social media tools appearing all the time there is a challenge not only decide what each platform can do, but trying apply it to pharma marketing (the picture an amusing view of most common platforms). A year ago was a world without google+, which according to recent announcements your participation will be increasing your search engine rankings.

With the rapid evolution of social media, reviewing the social landscape regularly should be an important process to see how it could be used to optimise your brand plans. Use of social media for “the sake of it”, overall tends to be a poor investment (you might actually get lucky and engage customers), instead social should form part of your long-term brands strategic thinking. Gaining customer insights, engaging customers and empowering advocates are the key outcomes for most brand plans, and social media can provide a cost effective solution.


Understanding your customers online behaviours can provide you with direction on where your brand should be. I often hear “do doctors really use social media?” Sometimes pharma marketers forget that doctors are also members of the public, which participate in social platforms like any other person in society. Given their socio economic status, in fact they are more likely to have smart phone and ipads.
Creating social media “embassies” around your brand provides an opportunity that should not be overlooked. Whether you like it or not your brand is being talked about in social media, so your choice to participate can dramatically affect the influence you can have on these conversations.


Below are 20 social media stats that show how active social media is within society (for full article on these stats click on the headline).


1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
2. People spend 700 billion minutes per month on Facebook
3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
4. More than 250 million people access Facebook through their mobile devices
5. More than 2.5 million websites have integrated with Facebook
6. 30 billion pieces of content is shared on Facebook each month
7. 300,000 users helped translate Facebook into 70 languages
8. People on Facebook install 20 million “Apps” every day
9. YouTube has 490 million unique users who visit every month (as of February 2011)
10. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
12. Wikipedia hosts 17 million articles
13. Wikipedia authors total over 91,000 contributors
14. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
15. Flickr hosts over 5 billion images
16. 190 million average Tweets per day occur on Twitter (May 2011)
17. Twitter is handling 1.6 billion queries per day
18. Twitter is adding nearly 500,000 users a day
19. Google+ has more than 25 million users
20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)


The power of social media is not going to go away, but it will increase in importance (for customers and by association marketers). Deciding how, when and where to use social should be a critical part of your brand plan.

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Cold Reading Applications in marketing: Part 1 The Forer's Effect

Cold Reading Applications in marketing: Part 1 The Forer's Effect | Social media influence tips |

The internet a social beast, behavioural psychology and economics can play a role in influencing social dynamics. The closer we get to personalising our communication with customers the more effective our communication is. Personalisation can be costly exercise involving the purchase of expensive software, but there are techniques that we can utilise that can have a similar effect.


Let me introduce a term to you. COLD READING. You may have heard of it or seen it used in various contexts but it has had very little application within marketing communications. “Psychics” traditionally use cold reading to provide “accurate” personalised predictions about an individual. Have you ever wondered how people can be so convinced that the psychic can know things that they could not possibly have known? The psychic can connect with their customers in ways that really engage because they make it extremely personal. Cold reading is the range of tools that they use to achieve this. Marketing can learn a lot from cold reading and I will introduce a number of cold reading techniques within this blog (over time) to give you an insight into their commercial application.


The first cold reading technique I want to introduce is the “Forer’s Effect”. Also known as Barnum Statements, which in psychology refers to the gullibility of people when reading descriptions of themselves. By personality, we mean the ways in which people are different and unique. However, it is possible to give everyone the same description and people nevertheless rate the description as very accurate. You may be surprised to learn you are not as unique as you thought you are. The following statements are classical examples of Barnum Statements:


You have a great need for other people to like and admire you.


You have a great deal of unused capacity, which you have not turned to your advantage.


Disciplined and self-controlled outside, you tend to be worrisome and insecure inside.


You prefer a certain amount of change and variety and become dissatisfied when hemmed in by restrictions and limitations.


You pride yourself as an independent thinker and do not accept others statements without satisfactory proof.


You have a tendency to be critical of yourself.

At times you have serious doubts as to whether you have made the right decision or done the right thing.


At times you are extroverted, sociable, while at other times you are introverted, wary, reserved.


While you have some personality weaknesses, you are generally able to compensate for them.


How accurate do the above statements reflect you and your self-perception? Typically the above statements when rated in psychological experiments on a scale of 0 (very poor) to 5 (excellent) the a typical average score 4.26 , very accurate. In a typical psychic cold reading, subjects tend to have a higher recall of accurate statements, blindly forgetting inaccurate ones, so when questioned after an event their perception of the readings effectiveness is actually greater.

The Forer’s Effect works on commonalities within a demographic that are generally true to all. From a marketing perspective, your customer targeting and segmentation can narrow down your demographics. In combination with market research and online conversational analysis, you can build up quite accurate profiles of each segment. With this information, creating general descriptive statements in your marketing messages could be a power tool to enhance engagement.


Given the scrupulous nature of psychics, how ethical is cold reading and Forer’s Effect as marketing methodology? The rational for a psychic’s use of cold reading is to deceive, spread lies and false hope. The Forer’s Effect and cold reading in marketing is really an extension of customer insight, understanding them, their behaviours, their thinking and demonstrating that you understand this. If used correctly customer can connect with your marketing messages and brand. Increasing customer affinity leads to greater engagement; this in turn can lead to sales.

In trying to change customer behaviours, cold reading has the potential to make a real difference to your marketing.



Forer, B. R. (1949). The fallacy of personal validation: A classroom demonstration of gullibility. Journal of Abnormal and Social Psychology, 44, 118-123.

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12 Most Helpful Books on Social Media

12 Most Helpful Books on Social Media | Social media influence tips |

Developing your knowledge of social media is a continuous learning process. There are alots of useful books the subject.

Ekaterina Walter gives you the 12 Most Helpful Books on Social Media. (click on the headline for the full article).

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How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories | Jeffbullas's Blog

How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories | Jeffbullas's Blog | Social media influence tips |

Instagram is a free photo sharing app that works on mobiles, uploads to Facebook and Twitter and many other social networks. Combining social, images and mobile proves to be a powerful marketing medium.


This article (click on headline for full article) may just give you a few idea on how you unleash Instagram for your brand.

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