Social media influence tips
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Social media influence tips
A collection of top tips to boost your social media effectiveness
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5 Hidden Features of Facebook

5 Hidden Features of Facebook | Social media influence tips |
t’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of. And that’s saying a lot considering that not every Facebook user has yet to convert their home page to the timeline and tailor it to fit their professional and personal needs.Maybe you already know about these options and maybe you don’t. But employing a “blink and you miss it” tactic can have you missing out on some great opportunities for your account.

1) Facebook Email

Under your contact info tab on your Facebook About page, you’ll find alongside any other email addresses you have featured one that features your public username followed by Before you worry that there’s a special inbox to your Facebook email filled with messages that you haven’t been receiving, keep in mind that this address is for your Facebook messages inbox (that tiny conversation bubble sandwiched between the friend requests and notifications symbols at the top left hand corner of your page. Any messages you get to the address will be added there with a little red number that will pop up as a reminder of how many you have.

You can also send messages to the address without using Facebook. Traditional email systems like Gmail can receive and send these messages. Responses sent out via are formatted to look like they came directly from the social media site with your profile picture, name, and message all included.

2) Custom Username

We spoke about this one a lot in the first of the five hidden features. A Facebook username can be created by logging into your account settings tab and clicking on the bar marked “username” which customizes the web address for your profile, making it look a little something like (to borrow the name of the company I own)

The trouble with the username is that you can only change it once. Until recently was the opportunity made available to switch it over a second time and it’s doubtful that third time will be the charm here. When creating a username for your account, it’s suggested to use a variation based off of your own name which makes it easier for friends to find you and to list your account on a professional networking website or on a resume. You can also use periods when creating said username.

3) Life Events

Yet another reason to make the switch over to the timeline if you haven’t already! On the Facebook timeline you have the option to write a status, post a photo, check in to a place, or create a life event. Life events are open to everything from the school you attended to the places you’ve travelled to and even with the relationships you have with other Facebook users. While you might not feel inclined to feature all of your life events that Facebook offers the ability to feature (first tattoo? new license?) you still have the option there to write about and share with close family members and friends.

4) App Settings

This one might not be a hidden gem on Facebook but it makes for an interesting timeline of its own to see just how many apps you’ve authorized to interact with your account. Under the account settings tab is where you can find and clean out the app settings if they no longer apply to being used with your profile. Kind of like viewing a blast from your Facebook past if you were really into the apps. Pieces of Flair or Bumper Sticker, anyone?

5) The Facebook Archives

Under the account settings tab, click on general settings. Underneath “language” you should be able to find a button marked “download a copy of your Facebook data.” Here’s where you can get a copy of your Facebook history downloaded featuring the posts you’ve made on your wall, the photos you’ve shared, the names and email addresses of your friends, and more.

There’s even an expanded archive download available that includes as Facebook puts it, “historic info like IP addresses we store about your logins to Facebook.”

Definitely far from a blink and you miss it moment.
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99 New Social Media Stats for 2012 | The Social Skinny

99 New Social Media Stats for 2012 | The Social Skinny | Social media influence tips |

Following on from my last series of social media statistics articles: 100 social media, mobile and Internet statistics for 2012 from March, 100 social media statistics for 2012 that I posted in January and 100 more social media statistics for 2012 that I posted in February, here are the latest stats as at May 2012. This took me a decent chunk of my time to put together so it would be great if you sent me a bunch of flowers, a million dollars or just posted a nice thanks message in the comments section (ideally the million would be great). Also, in the interests of shameless self-promotion, please like my Facebook Page and follow me on Twitter. And now, for the stats…

General Social Networking Stats

62% of adults worldwide now use social mediaSocial networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest56% of social media users have admitted to using channels to spy on their partnersBrazil has the highest online friends – average of 481 per userJapan has the lowest average online friends – avereage of just 29 friends per user

Mobile + apps Statistics

42% of mobile users share multimedia via FacebookGoogle+ is the second-most used social network for sharing multimedia content from a mobile device (10%)Smartphone owners now spend as much time using social networking apps such as Twitter and Facebook as they do playing gamesIn Q1 2012, users logged an average of 24 minutes per day using social apps (on phone), with 24 minutes being spent on gaming appsThere were around 100 billion smartphone application sessions during Q1 2012Users log an average of 77 minutes per day using apps on their smartphone

Social commerce statistics

Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)20% would purchase within a social media site40% of Twitter users regularly search for products via Twitter12% of consumers have purchased a product online because of info they found on Twitter60% are willing to post about products/services in FB if they get a deal or discount

Social media in business stats

65% of the world’s top companies have an active Twitter profile90% of marketers use social media channels for business, with 93% of these rating social tools as “important”43% of marketers have noticed an improvement in sales due to social campaigns72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get)91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leadsThe average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experienceThe most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)LinkedIn is 4X better for B2B lead generation than Facebook and TwitterOnly 10% of marketers are actively monitoring social media ROIOnly 22% of businesses have a dedicated social media manager23% of Fortune 500 companies have a public-facing corporate blog58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account47% of customers are somewhat likely to purchase from a brand that they follow or like80% of US social network users prefer to connect with brands through Facebook40% of consumers prefer social logins over creating a new/guest accountIn terms of users engaging with social log-in, 60% use Facebook, 12% Yahoo, 11% Twitter, 10% Google and 7% LinkedIn

Small Business Social Networking Stats

53% of small businesses are using social media88% believe exposure is the biggest benefit19% use Facebook, 15% LinkedIn and 4% Twitter12% think it’s a must, 24% do it when they have the time and 14% say they don’t know enough about itAmong online retailers, only 33% have metrics in place to track social media ROI

Pinterest statistics

Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US)60% female29% 35-44, 27% 25-34, 24% 45-54, 8% 55-64, 6% 18-24, 3% 0-17, 3% 65+37% earn betwen $25k-$50k, 33% earn between $50k-$75k and 13% earn between $75k-$100kOver 20% of Facebook users are on Pinterest dailyThe Pinterest app has been downloaded nearly 250,000 timesPins with price information are just as likely to be shared as those that don’t – but are liked more often (1.5 likes vs 1.1 likes on average)For branded accounts, pins without prices are over twice as likely to be repinned than pins with pricesThe average time spent on Pinterest is 14.2 minutesPinterest is projected to account for 40% of social media driven purchases by Q2 2012 (Facebook 60%)Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networksThe US is the biggest country on Pinterest (accounting for almost 50% of users), followed by India (4.4%) and Canada (3.6%)

Twitter statistics

The average Twitter user has 126 followersThe average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link)Over 40% of Twitter users do not tweet anythingAbout 0.05% of the total twitter population attract almost 50% of attention on the channel71% of the millions of tweets each day attract no reaction25% of Twitter users have no followers45% of the mass communications posted on Twitter are nonsense8% of Americans use TwitterTwitter now has more than 140 million active users, sending 340 million tweets every dayTwitter users send over a billion tweets every 72 hoursTwitter should see 250 million active users by the end of 2012

Facebook statistics

137.6 million unique visitors per month7:45:49 = time spent per person per month on Facebook54% of monthly users access it via a mobile deviceFacebook has 901 million monthly active users

YouTube Statistics

106.7 million unique visitors per month1:41:27 = time spent per person per month on FacebookThere are 4 billion views per day on YouTube

Social TV Statistics

42% of Americans watch TV while they’re on their laptops, smartphones or tablets45% of men and 55% of women tweet while watching TV31% of those aged 50+ are talking “TV” on social media, 27% 25-35 and 12% up to 18 years50% of Twitter users that engage with shows discuss the show they’re watching in real-time77% of social network users tweet to tell friends what they’re watching68% tweet to keep shows they like on air

Customer Service in Social Media Statistics

Social media users are willing to pay a 21% premium for brands that deliver great service through social media17% have used social media in past year to obtain a service responseSocial media users who receive great service tell an average of 42 people (compared to just 9 for social absentees)83% of social media users have not completed an intended purchase because of poor customer service and will inform 53 people (compared to 49% and 17 people for those not active on social)

General Internet statistics 2012

The average US internet users spends 32 hours online every monthEvery month the online population spends equivalent to 4 million years onlineOn average a global internet user spends 16 hours online (vs 32 hours for USA)The UK has the highest percentage of people online (85% = 53 million), followed by Germany (82% – 67 million), Fance (80% 52 million), Japan (80%, 102 million) and the USA (79% – 244 million)China has the most people online – 456 million (only 34% of population)Chinese users spend more than 5 hours a week shopping onlineThere are more than 1 billion search queries per day on GoogleThe highest growing trends: location-based services (27%), Timeshifted TV (27%), Internet Banking (19%)Least growing trends: Professionally created videos (12%), Live Internet videos (12%), user created videos (12%)

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10 Amazing Blogs About Blogging to Start Reading NOW

10 Amazing Blogs About Blogging to Start Reading NOW | Social media influence tips |
With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome.You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while. But there are a lot of killer blogs out there that dedicate themselves solely to the discussion of...well, blogging. And these bloggers do it really, really well.

So what blogs should you be reading? There are certainly more than 10 rockin' blogging blogs (that's a mouthful) out there, but we thought it was important to curate a manageable mix of sites for you to reference; some that you might have heard of, and some that are hopefully new gems to incorporate into your daily reading regime and help you kick some blogging butt.

10 Blogs About Blogging You Should Be Reading

1.) Copyblogger - You've probably come across this superstar blog many times if you're one of the many people interested in learning more about writing well. The site teaches you how to write compelling copy, the genesis of online marketing success. It has compiled its own best-of list, a good sample of blog posts to read if this site is new to you.

2.) Blogging Basics 101 - As the name suggests, this site is perfect for you if you're just starting out with blogging. On this site, you'll learn everything from legal use of logos on your blog to repurposing your blog posts into new types of content. We hope this site begins updating more frequently in 2012!

3.) Fuel Your Blogging - If you're an avid blogger who wants to suck every last bit of ROI out of your blog, this site is the place for you. Here you'll get tips and info beyond the basics, like details about comment spamming, how to integrate your blog with other social media networks, and how to use data and statistics in your blog posts.

4.) ProBlogger - The content on ProBlogger focuses on monetizing your blogging efforts. The posts are thorough, thoughtful, and often feature either guest posts from other industry titans or discuss new thought leadership content being published. It's a great blog for both beginners and seasoned pros.

5.) For Bloggers By Bloggers - What better source for blogging advice than a blogging community? Get information from the front lines on this site to make every aspect of your blog better.

6.) Blogging Tips - This site is just what it sounds on blogging! The site is helpful because it understands the day to day problems bloggers encounter, and presents tips and tools to solve those problems and make blogging easier.

7.) Blogussion - With a tagline like "Blogging for the Mind" you better believe the folks at Blogussion are creating some cerebral content. This site is ideal for a more advanced audience looking to go beyond the basics of blogging.

8.) Daily Blog Tips - If you're wondering how to make money on your blog, this site will help you figure it out with tips on SEO, blog promotion, writing tips, and web design best practices.

9.) Spice Up Your Blog - Although these folks focus on all types of blog tips, go to them for some exceptionally good tips on making your blog more visually appealing.

10.) The Blog Herald - Where do bloggers go to stay up to date on news in the blogging world? The Blog Herald will ensure you're in the know on all the latest news and releases that bloggers need to know about to stay current in their industry.

Read more:
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog | Social media influence tips |
What do you use as your daily Social Media dashboard every day?

Most likely not I am guessing.

Yet, in recent months, there were a great number of browser extensions released, specifically for They help you create a much greater experience right inside

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

So here are my top 5 finds you can use to make a truly powerful Social Media tool for you:

Tool #1. Klout for Chrome

Function: Find top users more easily

There has been a lot of discussion around Klout in the last few months. One aspect, where it helps me greatly to make my daily Social Media life more efficient, is deciding how to best interact.

When I only have a few minutes at hand every morning, being able to glance through my Twitter stream with everyone’s Klout score next to their Tweets is a great filter. It helps me make better decisions and at the same time deepen my most important connections:

Tool #2. Buffer

Functions: Optimal timing, multiple accounts posting and old school retweets

Another extension I am using every day is Buffer’s Chrome extension. It puts a brand new Buffer button right into next to your Tweet button. If you click it, you can conveniently add any new Tweet to your Buffer to be posted later on at a better time:

The extension also allows you to Buffer your retweets, either posting them now in old school retweet style or later on, when more of your followers will be online.

There is plenty of more places you can now Buffer from on Personally, I love going through my Twitter lists of top Social Media experts, Buffering everything that’s handy, without flooding my followers.

Tool #3. Pocket

Function: Save your best article finds to be read later

How often does it happen to you, that you come across a terrific article, but can’t read it right now because you are just too busy? From now on, instead of letting it go into Twitter’s limbo, just save it to be read later on with Pocket’s browser extension:

This way, you can save any article you are finding on Twitter to a reading list available any time later on for you. Personally, I found this to be a terrific way to just spend a few minutes browsing, and “pocketing” everything worth exploring later on:

Tool #4. Tweet Filter

Function: Unclutter your Twitter stream from the noise

One problem I have on Twitter is that it often takes lots of Tweets to glance through, until I spot one that is worth reading. And a lot of the time, it’s not even the people, it’s just that I am looking for certain things throughout the day.
With Tweet Filter, you can easily customize this for your own Twitter stream, getting rid of those Tweets that don’t add any value for you at that moment. Filter out words like “4sq, twitpic or award”. Whatever happens to add little value to you:

Tool #5. Embedly

Function: Get full media previews right inside
The last goodie I have for you to really make as powerful as it gets is a neat extension called Embedly. It allows you to expand any Tweet to show you the full article or video view right inside

I find this to be a huge time saver. You don’t have to click through and see if the headline is really what you expected, but you can just read the first few paragraphs right where you discover that content:

5 Quick Workflow Tips To Optimize Your Day On Twitter

Adding those 5 lightweight solutions to your Chrome browser have saved me hours of time every day. In case this helps you at all with your personal workflow, here is how I approach every morning on Twitter with just 20 minutes per day:

Glance through Tweets spotting the best ones using the Klout extension.Previewing the articles I like best with Embedly right on Twitter.comSaving those I want to go into more detail with Pocket to read later onAdding the best Tweets straight to my Buffer as old school retweets.Filter out any words that annoy me with Tweet Filter (this is something I don’t do daily though)
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LinkedIn 4x Better for B2B Leads than Facebook or Twitter | Social Media Today

LinkedIn 4x Better for B2B Leads than Facebook or Twitter | Social Media Today | Social media influence tips |

An interesting article by David Meerman Scott


I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the first time here.

In a study of 3,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%).

The methodology was a data dump of all of HubSpot customers' social media traffic and leads collected through the HubSpot system in 2011. From there, data was segmented to look at B2B companies that had generated visits and leads from social media. Companies that generated less than two leads in the year were excluded from the sample.

Lead generation with LinkedIn

This data clearly shows that LinkedIn is a good lead source. But few B2B companies use LinkedIn to its full potential.

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3 Secrets to Mobile Marketing Success for any Business | Social Media Today

3 Secrets to Mobile Marketing Success for any Business | Social Media Today | Social media influence tips |
Mobile marketing software is more important than ever in today's world. That's partially due to the fact that mobile marketing itself is on the rise.Fortunately for you, most businesses aren't doing it effectively (at least not yet).
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What Makes a Great Tweet

What Makes a Great Tweet | Social media influence tips |

Ever wondered what makes a good tweet? All to often we see friends tweeting every moment of their day, does this really interest you? If you are what you tweet then this infographic and article from the HBR will set you in the right direction.

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How to get more likes on Facebook - The Oatmeal

How to get more likes on Facebook - The Oatmeal | Social media influence tips |

Great artcile with lots of graphics from The Oatmeal

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Top 10 Mistakes in Web Design (Jakob Nielsen's Alertbox)

Top 10 Mistakes in Web Design (Jakob Nielsen's Alertbox) | Social media influence tips |
1. Bad Search

Overly literal search engines reduce usability in that they're unable to handle typos, plurals, hyphens, and other variants of the query terms. Such search engines are particularly difficult for elderly users, but they hurt everybody.A related problem is when search engines prioritize results purely on the basis of how many query terms they contain, rather than on each document's importance. Much better if your search engine calls out "best bets" at the top of the list — especially for important queries, such as the names of your products.

Search is the user's lifeline when navigation fails. Even though advanced search can sometimes help, simple search usually works best, and search should be presented as a simple box, since that's what users are looking for.

2. PDF Files for Online Reading

Users hate coming across a PDF file while browsing, because it breaks their flow. Even simple things like printing or saving documents are difficult because standard browser commands don't work. Layouts are often optimized for a sheet of paper, which rarely matches the size of the user's browser window. Bye-bye smooth scrolling. Hello tiny fonts.Worst of all, PDF is an undifferentiated blob of content that's hard to navigate.

PDF is great for printing and for distributing manuals and other big documents that need to be printed. Reserve it for this purpose and convert any information that needs to be browsed or read on the screen into real web pages.

> Detailed discussion of why PDF is bad for online reading

3. Not Changing the Color of Visited Links

A good grasp of past navigation helps you understand your current location, since it's the culmination of your journey. Knowing your past and present locations in turn makes it easier to decide where to go next. Links are a key factor in this navigation process. Users can exclude links that proved fruitless in their earlier visits. Conversely, they might revisit links they found helpful in the past.Most important, knowing which pages they've already visited frees users from unintentionally revisiting the same pages over and over again.

These benefits only accrue under one important assumption: that users can tell the difference between visited and unvisited links because the site shows them in different colors. When visited links don't change color, users exhibit more navigational disorientation in usability testing and unintentionally revisit the same pages repeatedly.

> Usability implications of changing link colors
> Guidelines for showing links

4. Non-Scannable Text

A wall of text is deadly for an interactive experience. Intimidating. Boring. Painful to read.Write for online, not print. To draw users into the text and support scannability, use well-documented tricks:

subheadsbulleted listshighlighted keywordsshort paragraphsthe inverted pyramida simple writing style, andde-fluffed language devoid of marketese.

> Eyetracking of reading patterns

5. Fixed Font Size

CSS style sheets unfortunately give websites the power to disable a Web browser's "change font size" button and specify a fixed font size. About 95% of the time, this fixed size is tiny, reducing readability significantly for most people over the age of 40.Respect the user's preferences and let them resize text as needed. Also, specify font sizes in relative terms — not as an absolute number of pixels.

6. Page Titles With Low Search Engine Visibility

Search is the most important way users discover websites. Search is also one of the most important ways users find their way around individual websites. The humble page title is your main tool to attract new visitors from search listings and to help your existing users to locate the specific pages that they need.The page title is contained within the HTML <title> tag and is almost always used as the clickable headline for listings on search engine result pages (SERP). Search engines typically show the first 66 characters or so of the title, so it's truly microcontent.

Page titles are also used as the default entry in the Favorites when users bookmark a site. For your homepage, begin the with the company name, followed by a brief description of the site. Don't start with words like "The" or "Welcome to" unless you want to be alphabetized under "T" or "W."

For other pages than the homepage, start the title with a few of the most salient information-carrying words that describe the specifics of what users will find on that page. Since the page title is used as the window title in the browser, it's also used as the label for that window in the taskbar under Windows, meaning that advanced users will move between multiple windows under the guidance of the first one or two words of each page title. If all your page titles start with the same words, you have severely reduced usability for your multi-windowing users.

Taglines on homepages are a related subject: they also need to be short and quickly communicate the purpose of the site.

7. Anything That Looks Like an Advertisement

Selective attention is very powerful, and Web users have learned to stop paying attention to any ads that get in the way of their goal-driven navigation. (The main exception being text-only search-engine ads.)Unfortunately, users also ignore legitimate design elements that look like prevalent forms of advertising. After all, when you ignore something, you don't study it in detail to find out what it is.

Therefore, it is best to avoid any designs that look like advertisements. The exact implications of this guideline will vary with new forms of ads; currently follow these rules:

banner blindness means that users never fixate their eyes on anything that looks like a banner ad due to shape or position on the pageanimation avoidance makes users ignore areas with blinking or flashing text or other aggressive animationspop-up purges mean that users close pop-up windoids before they have even fully rendered; sometimes with great viciousness (a sort of getting-back-at-GeoCities triumph).

8. Violating Design Conventions

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience. Every time you release an apple over Sir Isaac Newton, it will drop on his head. That's good.The more users' expectations prove right, the more they will feel in control of the system and the more they will like it. And the more the system breaks users' expectations, the more they will feel insecure. Oops, maybe if I let go of this apple, it will turn into a tomato and jump a mile into the sky.

Jakob's Law of the Web User Experience states that "users spend most of their time on other websites."

This means that they form their expectations for your site based on what's commonly done on most other sites. If you deviate, your site will be harder to use and users will leave.

9. Opening New Browser Windows

Opening up new browser windows is like a vacuum cleaner sales person who starts a visit by emptying an ash tray on the customer's carpet. Don't pollute my screen with any more windows, thanks (particularly since current operating systems have miserable window management).Designers open new browser windows on the theory that it keeps users on their site. But even disregarding the user-hostile message implied in taking over the user's machine, the strategy is self-defeating since it disables the Back button which is the normal way users return to previous sites. Users often don't notice that a new window has opened, especially if they are using a small monitor where the windows are maximized to fill up the screen. So a user who tries to return to the origin will be confused by a grayed out Back button.

Links that don't behave as expected undermine users' understanding of their own system. A link should be a simple hypertext reference that replaces the current page with new content. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their browser's "open in new window" command — assuming, of course, that the link is not a piece of code that interferes with the browser’s standard behavior.

10. Not Answering Users' Questions

Users are highly goal-driven on the Web. They visit sites because there's something they want to accomplish — maybe even buy your product. The ultimate failure of a website is to fail to provide the information users are looking for.Sometimes the answer is simply not there and you lose the sale because users have to assume that your product or service doesn't meet their needs if you don't tell them the specifics. Other times the specifics are buried under a thick layer of marketese and bland slogans. Since users don't have time to read everything, such hidden info might almost as well not be there.

The worst example of not answering users' questions is to avoid listing the price of products and services. No B2C ecommerce site would make this mistake, but it's rife in B2B, where most "enterprise solutions" are presented so that you can't tell whether they are suited for 100 people or 100,000 people. Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line. We have miles of videotape of users asking "Where's the price?" while tearing their hair out.
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Pinterest - The Best Social Media For Newcomers? | Jeffbullas's Blog

Pinterest - The Best Social Media For Newcomers? | Jeffbullas's Blog | Social media influence tips |
In the past few months many people have been arguing whether Pinterest is for men or for women and who’s using it at the moment.

But a recent Infographic from Mashable indicates that Pinterest is helping a lot of companies generate a lot of traffic.

This means, whoever you are, you need to use Pinterest if you want to generate traffic like these brands.

If you’re a new comer, to the world of internet marketing, Pinterest is a social media site that you need to create an account on.

Pinterest is a site that newcomers can thrive on.

One Key Reason Why New Comers can Thrive on Pinterest

On Pinterest all its users can see everything.

To be successful on facebook, you need a lot of fans and/or subscribers, on Twitter and Google+ a lot of followers, on Linkedin a lot of connections and so on. On every social media you use, you first need to create a proper platform and an audience who will want to read your content or buy your products.

This can be a hard thing to achieve, especially if you are absolutely new and have no connections. This is something you don’t have to worry about on Pinterest. As I mentioned above on Pinterest people can see everything Pin.

On Pinterest, you have the “Everything,” option, using this option you can see everything on Pinterest. This means that everybody else on Pinterest who visits this section can see everything, everybody, including you, is Pining on Pinterest. Therefore, if you pin a unique and original image that can draw in a lot of attention, you could be on your way to receiving a lot of repins from people who don’t follow you, as they might see it in the “Everything” section.

If this happens and you receive a lot of “repins,” your Pin will be sent to the “Popular” section of Pinterest where it can receive a more attention which will lead to many; “repins”, “likes” and comments. As people like popular things, why do you think all those articles with many tweets, get retweeted again and again. If you can get your image to the popular section on Pinterest, this could help you create a platform and an audience on Pinterest, one of the 10 most popular social media in 2011 which continues to get more popular month after month.
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A-Z of Pinterest-ing brands

A-Z of Pinterest-ing brands | Social media influence tips |
So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer. It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.

There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled.

Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around...

A is for... American Airlines

B is for... Barneys

C is for... CBS (choosing Coke would have been too obvious)

D is for... Dunkin Donuts

E is for... Etsy (Although I was shamelessly tempted to list Econsultancy)

F is for... Fossil

G is for... General Electric (But don’t forget Gap)

H is for... HubSpot

I is for... Ice

J is for... JCPenney

K is for... Kraft

L is for... Lindt (But I was delighted to find Lamborghini, too)

M is for... Maybelline (McDonalds would have been too easy)

N is for... Nordstrom

O is for... Oprah (Yes, she’s a celeb, but arguably a brand as well)

P is for... Playboy

Q is for... Quicken

R is for... Random House (Again, the obvious choice would be Red Bull)

S is for... Sony (...Or Starbucks... Or Sesame Street...)

T is for... Threadless

U is for... UNICEF

V is for... Volkswagen

W is for... Wall Street Journal

X is for... Xbox (Okay, I cheated on this. It’s not an official Xbox property. But close enough).

Y is for... Yale

Z is for... Zales
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Awesome Facts and Figures on the Rise of the Social Mobile Web - INFOGRAPHIC | Jeffbullas's Blog

Awesome Facts and Figures on the Rise of the Social Mobile Web - INFOGRAPHIC | Jeffbullas's Blog | Social media influence tips |

Great article by Jeffbullas


I had the privilege of speaking at the BE-Wizard Web Conference in Italy last week. It was a tribute to Enrico and his team at Titanka, to witness and participate in an international class conference, that in only 4 years have taken an initially small event, with only 30 people attending in 2009 to having an audience of over 600 people in 2012.

After attending the conference over the 2 days at the sea side holiday resort city of Rimini, I decided to grab the opportunity to take a vacation break and explore the sights, history and gastronomic delights of Italy.

The trip has also been an educational and invigorating exercise in blogging while travelling and keeping up the discipline of maintaining and monitoring my social networks while on the move by train and motel.

Most of the trains in Italy have power, so the challenge of ensuring having enough electrical juice to keep the batteries of the iPhone, the laptop and the iPad powered up has been largely successful. (I would recommend though taking a power board to charge multiple devices at one time)

The 3 Essential Mobile Devices for the Travelling Blogger

On landing in Rome, some time was taken to ensure I had a local SIM which provides cost effective broadband mobile access that allows mobile blogging, communication and the ability to maintain the social networks.

1. The Laptop

The laptop is of course the main mobile blogging station and has the tools for putting the blog posts together. This includes my “can’t do without” software tool for screen shots and image management “Snagit”, that is vital for including those images that are essential on an increasingly visual web.

2. The iPhone

The iPhone has been good for posting Instagram photos to Twitter and Facebook, checking my Facebook timeline and viewing Hootsuite for Tweets and direct messages. It is also my Internet tethering device that provides my Keeping in touch via email is a breeze as the Italian mobile broadband is quite fast and very accessible even in out of the way alleyways and the five awesome and picturesque headlands that are in the “Italian Riviera” called the Cinque Terre. Some tunnels even provided internet access!

3. The iPad

This the is the consummate tourist guide and tool you can’t do with out once you have used it. It provides you with the Google GPS map function that ensures you can find your way in places like Florence. It is also great to find restaurants and cafes with the “TripAdivisor” app. It also is the perfect research device for finding about the local area and highlights. The local information center is now not required. Travelling while working is becoming easier and more convenient and the mobile connected devices are freeing us from being bound to a desk or even your own country.

The Latest Mobile Web Facts and Figures

The growth of the social networks over the last few years has been matched by the mobile internet with smart phones sales approaching nearly 500 million units in 2011. The synergy that these 2 fast tracking trends provide is changing how we work and play.

So what are some statistics worth noting?

The smartphone sales were up over 63% in 2011 from 2010 (488.5 million)5.9 billion people now use mobile phones globallyOver 300,000 apps have been developed in the past 3 years and downloaded more than 10.9 Billion times77% use mobile phones for searchSocial networking accounted for 50% of all page views on mobile phones in 2011Facebook mobile users quadrupled in 2 years from 50 million to 200 millionThere are 200 million mobile video playbacks from YouTube every dayThere are 1.2 billion internet connected smartphones

The upside for mobile commerce and smart phone growth is enormous as all mobile phones will eventually become internet connected. On current numbers that means that 4.7 billion smart phones are yet to be sold and connected! Is your business ready for the mobile web?
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How do social logins and sharing affect e-commerce: infographic

How do social logins and sharing affect e-commerce: infographic | Social media influence tips |
More than a third of US consumers (40%) prefer social logins to creating a new/guest account on e-commerce sites, according to a new study from Monetate.Of course this indicates that a majority of consumers prefer creating new accounts, but merchants still cannot afford to ignore social logins altogether.

When looking at the breakdown of which social networks consumers prefer to login with, Facebook came top with 60%.

Yahoo came second with 12%, followed by Twitter (11%), Google (10%) and Linkedin (7%)

Monetate also looked at how social sharing can affect time on site – consumers who comment using a social login spend on average 15mins 35secs on site compared to 5mins for consumers who cannot comment or share using their social identities.

It’s a bit of a stretch to claim that by enabling social logins and comments you will triple the average time spent on site, but this does suggest that there's at least a relationship between socially engaged consumers and time on site.
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Top Twitter Abbreviations You Need to Know | Social Media Today

Top Twitter Abbreviations You Need to Know | Social Media Today | Social media influence tips |
Twitter abbreviations and acronyms are an odd mash-up of text slang, old school chat room phrases, common sense short forms and corporate buzzwords. There is nothing more terrible than parsing a customer tweet and finding out what you once thought was a compliment was really a product slam or worse, a drug reference. (Small personal anecdote – for the longest time, I thought HAGN was some form of Scandinavian slang for good-bye.)

While not quite a comprehensive dictionary of all things, what follows below is a quick-print glossary of common Twitter abbreviations. Notice one we missed? We would love to include it and credit you for the spot. Just leave a note for us in the comments.
image courtesy of

Technical Twitter abbreviations:
• CC = Carbon-copy. Works the same way as email
• CX = Correction
• CT = Cuttweet. Another way of saying partial retweet
• DM = Direct message. A direct-message is a message only you and the person who sent it can read
• HT = Hat tip. This is a way of attributing a link to another Twitter user
• MT = Modified tweet. This means the tweet you're looking at is a paraphrase of a tweet originally written by someone else
• PRT = Partial retweet. The tweet you're looking at is the truncated version of someone else's tweet.
• PRT = Please retweet, a plea to put at the end of a tweet
• RT = Retweet. The tweet you're looking at was forwarded to you by another user

Industry Twitter abbreviations:
• EM = Email Marketing
• EZine = Electronic Magazine
• FB = Facebook
• LI = LinkedIn
• SEO = Search Engine Optimization
• SM = Social Media
• SMM = Social Media Marketing
• SMO = Social Media Optimization
• SN = Social Network
• SROI = Social Return on Investment
• UGC = User Generated Content
• YT = YouTube

Conversational abbreviations:
• # = start to a hashtag, or a way of organizing subjects on Twitter
• • AB/ABT = About
• AFAIK = As far as I know
• AYFKMWTS = Are you f---ing kidding me with this s---?
• B4 = Before
• BFN = Bye for now
• BGD = Background
• BH = Blockhead
• BR = Best regards
• BTW = By the way
• CD9 = Code 9, parents are around
• CHK = Check
• CUL8R = See you later
• DAM = Don’t annoy me
• DD = Dear daughter
• DF = Dear fiancé
• DP = used to mean “profile pic”
• DS = Dear son
• DYK = Did you know, Do you know
• EM/EML = Email
• EMA = Email address
• F2F /FTF = Face to face
• FB = Facebook, F--- buddy
• FF = Follow Friday
• FFS = For F---‘s Sake
• FML = F--- my life.
• FOTD = Find of the day
• FTW = For the win, F--- the world
• FUBAR = F---ed up beyond all repair (slang from the US Military)
• FWIW = For what it's worth.
• GMAFB = Give me a f---ing break
• GTFOOH = Get the f--- out of here
• GTS = Guess the song
• HAGN = Have a good night
• HAND = Have a nice day
• HOTD = Headline of the day
• HT = Heard through
• HTH = Hope that helps
• IC = I see
• ICYMI = "In case you missed it," a quick way to apologize for retweeting your own material
• IDK = I don't know
• IIRC = If I remember correctly
• IMHO = In my humble opinion.
• IRL = In real life
• IWSN = I want sex now
• JK = Just kidding, joke
• JSYK = Just so you know
• JV = Joint venture
• KK = Kewl kewl, or ok, got it
• KYSO = Knock your socks off
• LHH = Laugh hella hard (stronger version of LOL)
• LMAO = Laughing my ass off
• LMK = Let me know
• LO = Little One (child)
• LOL = Laugh out loud
• MM = Music Monday
• MIRL = Meet in real life
• MRJN = Marijuana
• NBD = No big deal
• NCT = Nobody cares, though
• NFW = No f---ing way
• NJoy = Enjoy
• NSFW = Not safe for work
• NTS = Note to self
• OH = Overheard
• OMFG = Oh my f---ing God
• OOMF = One of my friends/followers
• ORLY = Oh, really?
• PLMK = Please let me know
• PNP = Party and Play (drugs and sex)
• QOTD = quote of the day
• RE = In reply to, in regards to
• RLRT = Real-life re-tweet, a close cousin to OH
• RTFM = Read the f---ing manual
• RTQ = Read the question
• SFW = Safe for work
• SMDH = Shaking my damn head, SMH, only more so
• SMH = Shaking my head
• SNAFU = Situation normal, all f---ed up (slang from the US Military)
• SO = Significant Other
• SOB = Son of a B----
• SRS = Serious
• STFU = Shut the f--- up!
• STFW = Search the f---ing web!
• TFTF = Thanks for the follow
• TFTT = Thanks for this tweet
• TJ = Tweetjack, or joining a conversation belatedly to contribute to a tangent
• TL = Timeline
• TLDR/TL;DR = Too long, didn’t read
• TMB = Tweet me back
• TT = Trending topic
• TY = Thank you
• TYIA = Thank you in advance
• TYT = Take your time
• TYVW = Thank you very much
• W or W/ = With
• W/E or WE = Whatever or weekend
• WTV = Whatever
• YGTR = You got that right
• YKWIM = You know what I mean
• YKYAT = You know you're addicted to
• YMMV = Your mileage may vary
• YOLO = You only live once
• YOYO = You're on your own
• YW = You're welcome
• ZOMG = OMG to the max

Common hashtags and chats:
• #BrandChat = private chat about branding
• #CMAD = Community Manager Appreciation Day
• #CMGR = Community Manger topic chat
• #FB = The user is sending this post to Facebook
• #FF = Short way of saying Follow Friday, or a recommendation that others follow the user
• #in = the user is sending this post to LinkedIn
• #LI = This user is sending this post to LinkedIn
• #LinkedInChat = For general use questions and questions about marketing/self-promotion on LinkedIn
• #Mmchat = Marketing and social media chat
• #Pinchat = a chat for maximizing Pinterest use
• #SMManners = Social media manners chat
• #SMMeasure = For discussion of analytics and mesaurement, lead by MarketWire and Syomos
• #SMOchat = Social Media Optimization chat lead by Stanzr
• #SocialChat = Social media chat lead by SocialParle.
• #SocialMedia = an all-inclusive chat for subjects big and small in the subject of Social Media
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11 Incredible Mobile Marketing Statistics (and why you should care) -

11 Incredible Mobile Marketing Statistics (and why you should care) - | Social media influence tips |
Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever.

No matter whether marketers care about social media, local marketing, email marketing, e-commerce, phone calls or web traffic—mobile marketing is changing them all.

If you don’t believe that mobile is changing marketing forever…you’re wrong.

Hopefully a few of these stats will open your eyes.

There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (, 2011)Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012)It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)61% of local searches on a mobile phone result in a phone call. (Google, 2012)52% of all mobile ads result in a phone call. (xAd, 2012)

Why You Should Care

Mobile marketing gives marketers access to a captive audience in a hyper-targeted way. It produces more immediate responses, and a higher response rate, than any other marketing method ever seen before. The mobile marketing tsunami is changing the dynamic of every element of marketing.

Everything will be touched.

Marketing executives need to start prioritizing mobile marketing in their budget right now. That doesn’t mean devoting 1% of a budget to mobile. It means devoting significant resources to developing mobile properties and mobile presence. The mobile rules for PPC, SEO and optimization are different. This may require hiring new staff or an outside firm.

To start conservatively, consider a mobile landing page or a mobile text-back campaign. Or, if you want to be more aggressive, you could develop a website or an app.

Marketers should view mobile with excitement. There is an opportunity in the mobile marketing world that is almost too great to imagine. Consumers respond to mobile marketing in a staggering way. Response rates to mobile marketing are unparalleled in any marketing channel of which I’m aware.

Trust me, get out in front of this wave of mobile marketing or you will be swept away by it.
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Blog Ideas for Small Business | Social Media Today

Blog Ideas for Small Business | Social Media Today | Social media influence tips |
Finding blog ideas to write about is one of the most common challenges bloggers face. So many small businesses decide not to even have one.

But did you know...

Nearly 40% of US companies use blogs for marketingCompanies that blog have 55% more visits to their websiteB2B companies generate 67% leads/month more than those that don’t

The facts clearly show the value of blogging for your small business. But blogging alone won’t magically return traffic and leads. Your blog has to be well optimized, promoted and rich with content. So if you’re struggling with blog ideas, you’re not alone. Here’s a few easy ways to generate clickworthy content on your blog.

Lists - Lists are a great way to create content that is quick and easy to write. Plus, it doesn’t hurt that people love to read lists. It’s easy to digest and they can skim through content and read only the content they want to. It can be a list of your favorite things, a top 10 list, a list of worst things. No matter how you spin it readers will find your content fun and interesting.

How-to - How to guides are a great way to showcase what you know and teach others your skills. It positions you as a thought leader when you share useful information. It not only gets the attention from customers and people within your community, it also earn people’s trust.

Photos or videos - give your blog some personality by posting multi-media content. Share a video or photo or post one of your own that relates to your blog topic. Also, take advantage of taking photo or video of your company. It humanizes your product or service and gives customers the chance to connect emotionally with your business.

Stories - Do you have a small business influencer in your space? Get in touch with them. Sharing a story can be inspiring, esp when it comes from a customer or thought leader in your industry. You’ll be surprised how many people are up for a quick Q&A interview

Contests - Reward the customer by developing specific campaigns so you can retain the most valuable ones. People love winning things and free goodies. Offering deals and special offers are not only smart tactics for customer retention, but it enhances your business’ reputation and credibility.

Podcasts - Sometimes it’s easier to talk about something rather than write about it. If that’s the case try audio blogging instead.

Guest blogging - There's absolutely no reason you should be the only person contributing to your blog. Whether you work in marketing or in business development there’s no reason why you should be the sole contributor. In addition, consider opening up your blog for guest posts and allowing other industry bloggers to contribute, too.

Just like any social site it takes work to maintain your page, so don’t fall off the map. Even if you have no new content to post, keep logging in so you can stay on top of comments, updates, friend requests, etc. so you’re always up to date with the latest happenings on your blog.

Blogging gives you an opportunity to engage, which builds trust with your customers. It’s engaging, it’s entertaining, and it’s a bigger opportunity to connect with customers than text alone. If you’re willing to work hard and you have a little bit of charisma on in your writing style, then blogging is something to consider for your business.
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How To Get Over 285 Million Video Views? -

How To Get Over 285 Million Video Views? - | Social media influence tips |
It's not a rocket science, does not require a lot of money for advertising - you need to know how to make people like the content.

This is quite a nice story... enjoy

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10 Must-Have Elements for a Social Media Crisis Plan | Social Media Today

10 Must-Have Elements for a Social Media Crisis Plan | Social Media Today | Social media influence tips |
Successful management of a crisis in social media is more about planning than anything else. Jeremiah Owyang's extensive research on social media readiness showed that successful companies plan ahead. Here are ten elements you'll want to include in your crisis communications plan:

Current SWOT or risk analysis (done annually or quarterly if enterprise level)- helps you know what to look and listen for, and shows where your blind spots are.Organizational general communication goals and objectives - informs how you plan a triage or flow chart (see #7 below). This also helps you decide how your various social media channels will be used in crisis.Current staff and organizational chart that shows chain-of-command in a crisis.Key stakeholder groups segmented for content - who will you communicate with and what will you share in what order.Communication team/responsibilities and Command Center logisitcs for on- and offsiteDesignation of on-site and off-site spokespeople for communications and operations and media training calendar.Social media policy that includes the following:

Triage protocol and guidelines for posting to channels during a crisis including who, what, when, where, and how. Make sure to consult your legal department to inform, but not control, this process. You can express sorrow and grief without implicating yourself.List of all social media channels and admins associated with the organization including personal brand channels. Also, outline plans for how each of these should be used during a crisis, and which channels will be the main sources of public information. Remember—it's not a good idea to broadcast the same news verbatim on every social media channel. Each channel has its own culture and should be used accordingly in crisis:Facebook: family/living room where conversations happen. Direct people to a website or live blog for facts and announcements. Facebook may also become a place where people vent or grieve. It may seem awkward, but it’s a necessary part of the process. Let them do so—watch for trolls and make sure you have a posting policy in the public view (info section is a good place) that defines what you will and won’t allow. Delete comments and posts that violate that policy, but don't delete comments that you simply don't like. Moderate with care.Twitter: newsroom used mainly for broadcasting and links to website or live blog. Be sure to monitor what people are saying to and about you here during a crisis and respond appropriately. Also, you may want to designate a hashtag as a conversation location.Video channel: If your organization has a video channel on YouTube or Vimeo, you should have a discussion on how or if these channels will be used during a crisis. They can be a place where positive stories are told visually about how the crisis is being resolved or stories of people helped during the event. Be careful not to be promotional with video in a crisis, especially if human suffering is involved (lesson from Kentucky Fried Chicken).Website: main source of all information. Houses press releases, contact information, and other necessary public information that doesn’t require interaction.Live blog: functions as a real-time ongoing news source that can be aggregated and accessed in one place. Include any press releases, updates, and schedules for press conferences, etc.

Plans for the main website (dark site? Link to news page? Etc.)Message templates for holding messages, press releases, and social media postingSocial media team responsibilities that include:Monitoring and posting responsibilities by channelSentiment monitoring and tracking responsibilities

Protocol for message development—who signs off before it gets published. Remember to let your legal department advise, but not guide, the message.

Guidelines and schedules for training, table top exercises, and post-crisis evaluationInventory of all communication channels and how they will be used including signage, website, internal communications, etc.Appendix of all forms, logs, and templates

An excerpt from the coming e-book, Listen, Engage, Respond: Crisis Communications in Real-Time by Chris Syme, principal at Watch the website for May release.
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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Jeffbullas's Blog | Social media influence tips |
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge.

This article (click on hoeadline) has lots of great infographics and some good summaries.




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13 Tips To Create Remarkable Content |

13 Tips To Create Remarkable Content | | Social media influence tips |

Everywhere I read, I see this word, “remarkable.” I believe it’s launch into stardom began with Seth Godin; I’m giving him that creditanyway. In a book I’m reading on Inbound Marketing by Hub Spot, the authors substitute “remarkable” for “unique.”Be remarkable = be unique.

We’ve all spoken about the echo chamber. Today, I read four iterations on the same topic in re Instagram and Facebook. Each was different, but were they remarkable? I think remarkable is in the view of the reader; I’ve not seen a checklist for remarkable writing, have you?

All Bloggers Are Unique

Over at Erica Allison’s house I wrote a guest post about my learnings from a post I wrote on pink slime. It wasn’t received as expected, so I learned and wrote about it. In comments on that post, Michelle Quillin of New England Multimedia and Erica each suggested there’s a graciousness that comes when I stick my neck out with opinion while watching the sparks fly. Somehow, I re-position and opine again, but I have this eagerness to be current and on top of issues that are unfolding in real time.

Erica said she perhaps misses the boat on hot-button issues because she fact finds and analyzes and ensures she has an opinion based on proof points. Then she sits to write her post that takes a deep dive into the vortex.

Who’s remarkable? Neither. I’m a risk taker and she’s not; I share opinion based on wide review of readings and not supported by finite fact. I source a national story and go from there. Erica finds all the information until she can substantiate her content and button it all up.

So, is it possible to develop remarkable content? Unique material that no one else is writing about? Nope, I don’t think so, but we can at least strive to take a remarkable approach — a new and singular angle, be the first out of the gate with thoughts, be strong and confident in statements sprinkled with proof points and facts cited by reputable sources.

Is this remarkable? Nope, it’s smart.

If someone has told you bloggers have to create remarkable content to stay published or go national or get ranked on a list, that’s bogus. On the flip side, if someone, named Jayme Soulati, shared this list of smart tips for bloggers who strive to be remarkable, I’d say that’s #RockHot:

13 Tips to Create Remarkable Content

1.Read, read, read all the national publications you can get your hands on for current events, stories on an industry, material that interests you.

2. When a story appeals to you as blog fodder, tear it out! Jot a note in the margin with the story idea so you don’t lose it. (I wrote five pitches to a client for blog posts; when I opened up Smart Money, two of the topics were featured stories in the magazine! So, trust your instinct about topic development.

3. Do not read your favorite bloggers every week and expect they will deliver current news. You need to get your news from journalistic sources along with your favorite bloggers.

4. Once you’ve learned the style and voice of your favorite blogger, you might be able to glean a bunch of current news from their writings. Is it credible, cited, sourced, trustworthy? Some bloggers will dive into an issue (I’ve seen Shonali Burke do this stunningly well), and you can trust it’s the real McCoy. Gini Dietrich always provides current news with a twist; you can find her over at Spin Sucks.

5. Take a story that interests you — perhaps it’s the Zimmerman case unfolding as we speak or the new trial of John Edwards set to begin shortly, or the issue of transgenders being permitted to compete in the Miss Universe pageant, or women still barred from the Masters — and follow this issue with all the nuggets of information.

6. Form an opinion about a current event that is based on proof points, supporting evidence, documentation, citations, and, most importantly, your impression.

7. Write about it. Tell your community you’re going to follow this issue as it unfolds and ask them to follow with you. Get thoughts that percolate in the community; ask for opinions and honor them.

8. Honor your community’s emotions and take their pulse. Ponder all types of commentary. If you’re fortunate to have a community like the one here, the comments are not banter; they are thought-provoking and stimulating. Not sure how I, queen of banter, have been able to develop such an intelligent community, but I’m grateful!

9. Craft and mold these insights into deeper, more remarkable content that has been “community-sourced.” I learn so much more in comments than I do just writing unilaterally. If you haven’t cultivated a community, let me know, and we’ll see about making that happen for you…not sure how I do it, it just happens.

10. Ensure your content is sprinkled with links to your favorite bloggers or others with content you need to support you. Cite other sources that are reputable and provide background information as proof points for your opinions.

11. Publish regularly and before you do, DO NOT read your favorite blogger and then go write your story! Write your story first and then go read the A-lister and see if you can include a link in your post.

12. So much of blogging is about trying to be original, authentic AND remarkable in an echo chamber amongst millions of bloggers striving for the same. When you hit your stride and find your voice, then you will surely begin to feel remarkable.

13. Embrace the ebb and flow of life and know that life happens. Blogging is a journey, and it perfects with time and practice. If the need arises, go dormant awhile and reawaken your mojo. I promise, it will come back.

So, how do you create remarkable content? Simple; by creating a remarkable you.

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Google+ Redesign Takes The Cake, And A Little Facebook Too – Hubze Social Media Blog

Google+ Redesign Takes The Cake, And A Little Facebook Too – Hubze Social Media Blog | Social media influence tips |

There are now 170 million users on Google+ and today a redesign has been announced on the official Google blog that will allow users to take the new look into their own hands.The redesign puts an emphasis on customization, for example Google+ profile pages will now include timeline-esque cover photos.

But that’s not the only thing that is starting to look like Facebook.

There is now going to be a chat list like on Facebook, so your friends can follow you everywhere across the site.

The tagline of this redesign seems to be “An updated profile to help tell your story online.” Facebook’s Timeline tagline was “Tell your life story with a new kind of profile.” So I guess social networks are doing this cheesy thing to make us all authors of our lives. Powerful, yes…

The Google+ experience will now be increasingly visual, with larger photos. There is a social networking movement to visual experiences; Pinterest is a picture playground (their redesign looked a lot like Facebook, in a bad way) and even Twitter has made moves in the past to give images more dominance in the tweeting experience.

Furthermore, Google+ is also showcasing some first-class Google innovation. The redesign makes Google+ look a lot easier to navigate, not only with the prominent friend list but also with the customizable navigation ribbon on the left hand side that allows users to push the apps around into whatever order their hearts desire.


An interesting twist is the unique G+ pointer, an illusory blue orb that comes and goes according to your clicking.

In addition to the pointer is a new Explore page that posts what ever is trending across Google+. I could see it turning out to be as valuable a source of real-time information, laughs, and images, as bookmarking sites like Reddit or Digg.

And while I have drawn a few parallels to Facebook, it looks like Google+ is only taking the best of their enemy and leaving behind the stagnate clutter of page notifications, app notifications, group notifications, event notifications, page activity notifications and messages/other messages.

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Why Content is the Foundation of your Social Media Marketing | Jeffbullas's Blog

Why Content is the Foundation of your Social Media Marketing | Jeffbullas's Blog | Social media influence tips |
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“.

This is due to the the realization that on a social web people can create more dynamic stories about a business and brand than they can ever hope to achieve on their own.

Coca Cola is making sure that it is embracing this changing paradigm in marketing and creating content that is liquid and contagious and let the global crowd create the dynamic stories about a brand.

This is the crowd sourcing of marketing.

This is what makes social media marketing so effective, it taps into the leverage of the conversations of billions of people that communicate and share daily on the global web.

This reminds me of three stories.

Story One: Books and the Power of Imagination

I was only nine but I had just discovered the attraction and magic of books.

After learning to read I started to find the allure of the printed page compelling and contagious. I started borrowing books from the school library about pirates and tropical adventures and other stories that took me to far away places as my imagination took flight.

The book bug had bitten me so hard that reading two to three books a week wasn’t unusual and the school librarian must have thought that I was stalking her. This healthy obsession with stories and books had me reading under the bed covers at night with my bed site lamp hidden under the blankets after the obligatory nights out curfew so that my parents thought I was still asleep!

The power of stories and their power to engage my imagination had me enthralled.

Story Two: News and the Man on the Moon

It was such a big news event that school finished early and we were able to go home and watch the man land on the moon.

Television was still black and white and I remember watching the shaky images from the moon arriving on the TV screen as Neil Armstrong announced “One small step for man, one giant leap for mankind”

Watching man step onto the moon is a memory I will never forget.

The power of media to distribute powerful newsstories was evident on that day July 20, 1969 .

Story Three: Discovering Information on the World Wide Web

It was in 1995 and I remember connecting up the modem and logging onto the internet for the first time. Alta vista was a crude but still useful search engine that allowed you to find information from the web that has since seen the death of printed encyclopedias and the rise of wikipedia.

I remember thinking that my visits to the library would not be so frequent anymore and hunting for information would be quicker and much more convenient.

Information, data and content could now be found and consumed from the other side of the world via the internet and personal computer.

Stories, news and information are eagerly sought by everyone and these can all be published online. This is content, any media that can be published on the web.

Social media marketing requires content that is compelling and contagious. It requires content that begs to be shared. It requires content that is so liquid that people want to share it online and offline.

Social media marketing without these types of content is like man without a soul or a king without clothes.
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The Pillars of Influence and How to Activate Cause and Effect

The Pillars of Influence and How to Activate Cause and Effect | Social media influence tips |

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout,PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner Perkins at a whopping valuation of $200 million. PeerIndex also recently announced an investment of $3 million.

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?

Right now, there are more questions and theories than answers. Like some relationships in Facebook, it’s complicated. But, I can tell you what it is not. Influence is not popularity and popularity is not influence. It’s so much more than that.

Since 2009, I’ve studied the influence landscape. After a few years and a few dozen articles on the subject, I concentrated my focus on developing a comprehensive report to take a deep dive into all things influence. One year later, I’m proud to publish my first report as part of the Altimeter Group, “The Rise of Digital Influence.”

Early on in the development of the report, I learned that the definition of influence was elusive or in some cases, down right incorrect. At the same time, vendors claim to track influence when in fact, they track elements of online social capital based on proprietary algorithms of how people engage and connect in various social networks. While this isn’t influence per se, brands and those familiar with “influence” services now associate the idea of direct influence with scores, which is part of the problem. So, I set out to explore the landscape to help make sense of it. It’s not a scorecard of vendors. It’s not a rally against vendor positioning. It’s a call for clarity.

It’s important to note that the report is actually a constructive “how to” guide for businesses to learn how to use tools such as Klout and PeerIndex to build productive relationships with connected individuals.

The Rise of Digital Influence examines why “what” services track is useful and how to make it useful to your business as it relates to specific business objectives. The report shows how to use each tool to build an effective “influence” strategy…step by step.

The Score is not an Indicator of Influence

I think few would disagree that influence as a score is imprecise. But it is in this assertion that the responsibility of translating numbers into insights falls on those who expect to glean value from these services. Everything starts with the realization that none of the vendors out there actually measure influence. Instead, they measure a slice social capital, which is defined here as the online networks of relationships among people in a particular society, enabling that society to function effectively.

After spending a significant amount of time with brand managers, advertising and communications professionals, and also connected consumers, it was clear that the “score” became the emphasis. Brands sought out people with higher scores. Users pursued ways to increase their scores. Services built programs that rewarded those with higher scores. But very little went into gaining better understanding of what the number actually meant for brands and consumers alike.

Though very public experimentation however, brands are learning in real-time that scores do not matter as much as the context of relationships. Consumers are learning that gaming scores or being part of branded marketing activity without purpose may actually affect their status within their online communities.

I believe that many look at the idea of influence backwards, unknowingly relying on scores rather than understanding how influence is actually created and used.

Without context or defining purpose or value upfront, experimentation is already leading businesses down the wrong path of wasted time, resources, and squandered opportunities to build important relationships. And for users, they’re left without a strong grasp of how these scores affect them online and offline.

An important question for businesses to consider is what does a score actually represent? What does a “74” mean to your business goals and objectives? And, how do you apply it toward effective strategies and supporting metrics? It turns out that a “74” means very little when viewed simply as a score. But that’s just common sense. However, each service provides a deeper view of individuals, why they’re scored in a particular way and most importantly the elements that contribute to contextualized social capital (focus, authority, the nature of relevant relationships, etc.) and how their online activity potentially reaches and affects others. Services such as Traackr, eCairn, and mBlast excel here.

Here, value is in the eye of the beholder. The value is a result of research and how data is interpreted and applied against business objectives. So, in that sense, tools that measure online activity can provide value if you know what you’re trying to accomplish first and how you will measure success and then apply that filter to your examination.

Defining Influence – Measuring Outcomes

Once businesses take the time to learn about digital influence, its benefits, and how to connect with influential consumers, brands can harness social networks to proactively drive positive sentiment, engagement, and results. It’s important to take this time to gain a better grasp of digital influence to develop a meaningful strategy and defining desired outcomes. See, digital influence is defined as the ability to cause effect, change behavior, and drive measurable outcomes online. So a score of “74” doesn’t correlate directly to outcomes. But, through design, brands can identify the right people, develop meaningful engagement strategies, design online experiences that can lead to desirable results.

When defining a strategy, a good place to start is by going back to basics. Some of the most often asked questions that deserve your consideration upfront are:

· What is influence, and what makes someone influential?
· Who is influential in social networks and why?
· How can I recognize influence or the capacity to influence?
· What effect does digital word of mouth have on my business?
· How can I measure successful engagement with influential consumers?

To help you find the answers and more importantly, to get the greatest value out of influence vendors, I include a detailed Influence Action Plan to develop thoughtful, results-oriented strategies and programs. The Action Plan is designed to walk you through the steps necessary to assess where you are, where you need to be, who can help you get there, why, and what’s in it for them and those who follow them.

Your next steps are then to turn your Influence Action Plan into a working strategy. Here’s what to do next:

1. Define the parameters of the program and what success looks like
2. Assesss vendors based on your goals and identify influencers that will help you achieve desired results
3. Design a program that provides value to not only influencers, but also those connected to them
4. Measure performance and optimize strategies and experiences from program to program
5. Repeat

By studying the people who matter to your business, and the people who matter to your customers, your business strategies will benefit from a new level of customer awareness and sensitivity that speaks volumes in new media. Suddenly the score isn’t as important as the elements that earns someone stature within their community. Understanding this will contribute to a more informed, effective and valued engagement program. And at the end of the day, while “influence” vendors help identify ideal connected consumers, it is up to those who run influence marketing programs to define the “R” or return in ROI to track the true measure of influence, outcomes.


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Why Can’t Twitter Woo the French? | Social Digital Space

Why Can’t Twitter Woo the French? | Social Digital Space | Social media influence tips |
As reported in the latest study by Outreachr, Twitter plug-in penetration in France is surprisingly low. We analysed 350,000 domains in the travel and finance sectors to find that only 0.5% of French websites had any kind of Twitter button or plugin on their pages. By comparison 7.2% of English websites had the Twitter plugin installed. Our findings are backed up by social media survey giants Sysmos, who also report a 7.2% Twitter penetration rate for Twitter in the UK. Let’s explore some ideas that might explain why the French aren’t as Twitter-obsessed as the Brits.It’s likely that Twitter hasn’t reached brand ubiquity in France due to competition laws. France has had strict laws against the promotion of corporate enterprise on television since 1992. This is a killer for brands – you simply can’t mention Twitter (or Facebook) on French TV unless the social network has key relevance to a news item. Neither can a company spokesperson ask an audience to ‘Follow us on Twitter’. In Britain we’ve become accustomed to journalists treating Twitter and other branded social media as credible news sources in their own right. The French government is also much more controlling when it comes to free speech on Twitter, demanding that parody accounts mocking President Nicolas Sarkozy be suspended. On the other hand, French Twitter signups increased when people rushed to join the conversation about disgraced ex-IMF Managing Director Dominic Strauss-Kahn’s sexual assault scandal. Politics seem to change the course of the French Twittersphere, either by censoring or igniting it.

Competition laws also prop up the historic French discomfort with Anglo-Saxon cultural influence. France has its own French-language social networks like Copains D’avant (which you can log into via Facebook) which it understandably might want to protect, despite the fact that Facebook has already surpassed it in French users.

Perhaps the French language itself doesn’t take to Twitter’s 140-character limit. The average French word is 5.13 letters long, longer than the average English word at 5.10 letters. To back this up, the French blogosphere is a far more active place. To make another international comparison, bloggers have speculated that Germany’s culture of exclusive, region-centric online social groups means that Twitter just doesn’t reflect how Germans prefer to communicate. It’s also worth debating whether the French still prefer to speak over the telephone and face-to-face in their business dealings.

Twitter traffic by country:

Perhaps Twitter can gain a stronger foothold in France if Twitter worldwide remains at centre stage for a long time. As Twitter continues to power global news trends and internet marketing becomes ever more social and viral, it may become more appealing to French users who want to connect to the rest of the world. Do you think France will eventually come around and embrace Twitter?
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The Rise of Digital Influence

Good slideshare presentation from Altimeter

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.



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