The stress that cramps up the bottom of the stomach as you start thinking about having to write another blog post is a common thing small business owners have to deal with all around the world. For some it is somewhat easier to handle and for others it is the last straw that prevents them from going beyond the Welcome post on their business blog.
There is a solution for this, or maybe it is just something that may help significantly, it is to make a plan and break up the days into different types of posts. This plan, or schedule, will make it so you only have to write a couple of good posts per week that would require you to sit down and come up with something thoughtful to discuss.
Two times per week, rather than every day, takes lots of stress away. Having a plan, makes it that much more manageable. It will even allow you to take hands off all the other posts and delegate them to others. So lets take a look at what other types of posts you can include on all the other days that you don’t have to be involved in.
1. YouTube Videos
Browse YouTube searching for related keywords and find videos that are interesting and are worth talking about. Post the video on the blog and write up a short commentary.
2. Guest Posts
It is easy to find guest posters for your blog, if your blog has been around for a little while and has a pagerank. You can also ask your readers to submit their articles. Search for guest posters on various forums and on MyBlogGuest.com
3. Archive of Best-Of Posts
Go through your old posts and look through the web stats to find the more popular posts in any one category. Write up a small summary and a commentary about them and add links with short descriptions to each of them.
4. Commentary on Someone Else’s Popular Posts
Find popular posts within your topic category on other blogs and write a commentary about it, linking to the article. Comment on the original article that you write about and let the writer know you wrote this commentary, this may get them to write a follow-up about it and get you a good link from their blog.
5. Rewritten Industry News
Search through the news and find interesting stuff going on within your industry. Write a blog post rewording the news and adding your own comments about it.
6. An Off-Topic Rant
We all need a place to go on a tangent about something off-topic. Creating these “rants” will show that there is a personality behind the blog. This will either make the readers closer to you or may push them completely away so be wise
7. Product Promotion Or News
Have a new product launching or want to highlight an existing one? Write up a short promo about it and add some of your own recommendation to it so it is not all sales letter and no personality. Talk about it like you would if you were telling your friend about it.
These are some of the things you can fill up your blog with and not spend much time getting it all written up. You can even sit down one day and write all these up and schedule them in to go live on specific days. Any other employee or an outsourced writer can take care of most of these without you having to take time to do it your self.
Schedule, Schedule, Schedule!
Create a schedule that will work for you. Figure out two days a week when it is your most convenient time when you can sit down and produce a 500- to 800-word post and work around that. Build your other types of posts around those more quality ones.
If you have time on Fridays to write freely, write then and schedule them to come out on the following Tuesday and then Thursday, filling in the Monday, Wednesday and Friday with one of the filler posts.
I do not blog on Saturdays and Sundays, but others do. There is no requirement to blog on weekends but some like to keep their readers reading fresh content every day so that is something you will need to decide for your self.
Conveniently, WordPress has an awesome schedule feature for the posts where you can set a date and time when you want your post to go live and it will do it without your further interaction. I have seen bloggers that have posts scheduled a month ahead so they do not have the pressure from making sure to get something written for today or tomorrow. They have a day in a week when they do nothing else but write blog posts. 5 to 10, and schedule them for future dates. I my self have not tried this, simply because I have not found time to sit down and spit out 5 to 10 posts in one day. It is something that is on my to-do list though and maybe one day I will get to do that.
So get your schedule created and start taking blogging seriously. There is countless benefits from it that I will not be going into in this post as it is getting mighty long as it is. But remember, there is no reason to stress out about it.