Happy Chinese “Year of the Dragon.”
Not all New Year’s start on 1st January, not all calendars are on 2012. Not all countries use English as a language or are influenced by the same people. You may have some killer content you want your company to show the world, but will it really relate to different audiences. Localisation increases engagement, local opinion on the content, language and importantly through local channels can make your content sing.
Understanding and researching your customers is critical in planning any global campaign to maximising how, what, who, where and when you should use social media.
This article by Juliana Loh (click on headline for full article) provides an insight into social media in China. Facebook globally is king, but locally it does not have an impact in Russia (Vkontakte is no.1).
Review your markets and localise.