In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. ROI in most marketing is difficult to pin point. Collecting data on campaign interaction is vital to giving you further insights into your customer.
Achieving maximum customer engagement is vital to the success of your brand as engaged customers buy. Whether you look at standard Engagement or Passive Engagement, http://bit.ly/ziIXaF then you should at least review your brands impact within social media. Auditing your brand footprint and comparing it to that of your customers, provides a clear first step in identifying the best strategies. All too often this step is missed by companies, as their brands leap towards the “next big thing”. In companies that are risk averse when it comes to social media, then such an evaluation provides the right evidence to sway internal decisions.