Facebook is becoming as much a part of the shopping process as credit cards and comfortable shoes, as a new study found that 62 percent of online shoppers have read their friends’ product-related comments on Facebook, and, of that group, 75 percent...
Great blog post at Kim Garst - Social Media & Personal Branding Strategist Business Coach, Social Media Training, Social Media Speaker | KimGarst.com : How and Why Klout's New Scoring Model May Affect Your KLOUT Score Klout.com has been constantly...
In order to measure social influence, there are many factors that must be considered, so a simple numerical score might not be able to tell the whole story. Sites like Klout and Kred have faced some criticism for this exact reason.
Today Kred, the influencer scoring tool launched by social analytics company PeopleBrowsr, announced the launch of Kred Story, which aims to visualize an individual’s social media presence and online influence.
A study about digital influence says Klout and other social media measurement tools don't define how users influence their networks.
Solis came up with his own definition of digital influence: “the ability to cause effect, change behavior, and drive measurable outcomes online.” Solis conducted qualitative research by interviewing vendors, conducting software demos, and reviewing brands with piloted digital influence programs.
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