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Owned and earned media are hard to measure ROI, especially when it comes to hard, cold cash. But it's imperative we do so in order to be seen as an investment.
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In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week.
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Measuring social media is the hot-button topic facing digital communications in 2011 and is likely to be every year until we land on a stand...
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We need ideas that are moving in that they are stirring our passion. We also need to be moving good ideas forward through a process that enables success. Moving ideas are essential.
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Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for...
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This post walks you through how to create an editorial calendar for your content marketing efforts.
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B2B social media; is it a case of the Emperor’s New Clothes?
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Are you a marketer or business who’s trying to figure out how can Google plus change the social media marketing?
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A tech pundit had achieved a longstanding dream: One service that replaces all forms of online communication -- even e-mail newsletter publishing.
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WordPress is one of the leading open source platforms for building websites and for blogging and using the WordPress Plugins, you can add spam control, search engine optimizations, Photo galleries and many other attractive features to your...
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Online Marketing is all about information. And people.
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Last month I paid a visit to Dreamforce, the user conference for Salesforce.com, in San Francisco.
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Note from Lee: When I heard from Aaron Strout that he and Mike Schneider were writing a book, Location-Based Marketing for Dummies, I knew it would be a great...
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Social Media Examiner TV shares how Facebook Places and Deals can help local businesses get more customers and reward current customers to build their business.
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Today we are launching Insights for Credits to help you more efficiently analyze your business.
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So brands are chomping at the bit to jump into Google+ ?
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The other day in my Twitter stream @joe_sharkey asked: ”As a new graduate, how do I stand out in the social media jungle?
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