Social Media in the 21st Century Business
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Why Most Social Media Strategies Fail

Why Most Social Media Strategies Fail | Social Media in the 21st Century Business | Scoop.it
You do know that social media is important for your success online, right? Of course you do. It’s the 21st Century and pretty much everyone has some sort of social media account. Well, at least 73% of adults do. But just because you’re on Facebook, Twitter, LinkedIn, or Pinterest doesn’t [...]
Tanner Tremaine's insight:

When looking to start into the world of social media for business, it would be a huge mistake to just jump straight into posting about your company.  This is where the most important part of social media comes into play, which is creating a plan for the social media of the company.  This would allow the company to use social media in an effective way to allow for the page to target the correct groups and make the most out of all the time spent on social media.  Though this will take time and will delay the launch of a social media campaign but at the same time will pay off in the long run.  These plans should also include a way of tracking the effectiveness of the page by using not only tools found through the social network, but there are also a ton of third-party applications that allow for a further breakdown.  

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Guide to Using Social Media for Marketing

Guide to Using Social Media for Marketing | Social Media in the 21st Century Business | Scoop.it
Tanner Tremaine's insight:

I personally found this article very interesting on how it breaks down the uses for different areas of social media and how he recommends using those efficiently for a business place.  He made a strong point on how every company should not use the same types of social media and when looking for the right one it is key to look at the you customer base.  Where creating a facebook account for your company might be useful if your customers are younger, would not be as effective if your consumer base is much older because the usage of social media starts to decline.   

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Accounts and People of Note in the Advertising Industry - New York Times

Accounts and People of Note in the Advertising Industry - New York Times | Social Media in the 21st Century Business | Scoop.it
Accounts and People of Note in the Advertising Industry
New York Times
The American Association of Advertising Agencies named the winners of the 2014 O'Toole Awards for Creative Excellence and Media Excellence.
Tanner Tremaine's insight:

When looking at the increase in use of social media in the workplace to reach potential customers and clients, there are usually two different categories that a company will fall under: 1) the company uses the tools to boost sales and increase popularity in the market and 2) a company will not put the effort and resources needed to make a successful campaign and in the end the company will lose not only potential business but also will waste time and money.  When looking how huge companies, like Facebook and Twitter, have changed how a company can approach a huge audience without having to turn to traditional marketing resources like TV and Radio adverts.  This new way of advertising is not only more cost effective but it also has allowed companies to target their potential audiences much more efficiently.  I found it interesting that in the article above that it talked about the usefulness of email and text messages; I believe in this day in age that it is very easy just to focus on the new ways of social media like facebook and twitter, and forget how useful emails can be through reaching a massive amount of people.  Though these methods require to have the email address and/or phone number, this method allows for a very personal way to reach out to past customers and potential clients.             

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How small businesses are making the most of social media to grow

How small businesses are making the most of social media to grow | Social Media in the 21st Century Business | Scoop.it
Master social media by concentrating your efforts on the right platform and managing the effectiveness of your campaign
Tanner Tremaine's insight:

Through this Guardian article by Rosie Niven, she is able to break down the usefulness of using social media and how these different outlets have been used in small businesses.  She made one of the best points that I have read when talking about how a company should approach social media by focusing on a few key outlets then only work through those.  This allows each of the company to truly target their consumers that they want and make sure they always have the most up to date info.  Though I believe that not every company should use the same social media output, it is key that each company finds their network they want to use and commit to using that.     

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How to Use Facebook for Business Marketing

How to Use Facebook for Business Marketing | Social Media in the 21st Century Business | Scoop.it
Marketing on Facebook can help you reach all of the people who matter most to your business. If you’re looking for a general overview of how to use Facebook to help your business grow, these basics will set you up for success.
Tanner Tremaine's insight:

In a world of increased social media, Facebook has put itself into the forefront of the advertising field.  With over 1.3 billion users, there is no question that any business would be able to reach the correct customer.  As the largest social network, the company has been able to put multiple tools in place that allow any company to easily advertise and communicate with their consumers base.  I personally believe at this time in the technological growth that Facebook is one of the best marketing tools a company can use.       

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