Psychographics give you a much deeper look into the market you’re dealing with. If you know what’ll grab their attention and what’ll turn them off, you’ll be way ahead of the competition... http://tinyurl.com/cwx4lnq
The Obama team's Twitter strategy is impressive, and a closer look reveals four important lessons for any brand that's looking to amplify its message using employees' social media accounts.
A great article, I think - not least because it makes the point that even with a robust social media policy, the effectiveness of corporate social media engagement ultimately requires that companies and organisations put a huge amount of trust their own employees...
Check out part 1 of our social recruiting series by clicking here. Social media is but one tool in a company’s tool belt when it comes engaging, relating and learning about candidates as well as employees.
All the updates, trends and stats of what is happening in Social Media and Social Media Marketing in 2012 so far (The State Of Social Media And Social Media Marketing 2012 [Presentation] @socialmouths http://t.co/9gudc9kW...)...
In this article, my goal is exactly that. To show how you can generate website traffic using social media. And instead of talking of the particular tools, I will focus on general principle in relation to the AIDA model of marketing communication.
Robots crowd Twitter brand profiles: studyReutersBy Ilaria Polleschi | MILAN (Reuters) - Up to 46 percent of Twitter followers of companies with active profiles could be generated by robots, or bots, a study by Marco Camisani Calzolari, a corporate...
If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.
Social media is providing job seekers with a new avenue to be seen and revolutionizing recruitment for employers and the field of HR in general. (How Social Media Is Making Job Hunting Better—For Candidates and Companies.
"The resume is no longer the first step in the recruitment process; It’s one of the last." An interesting take on how social media is reshaping the recruitment from both the candidate and employer point of view...
This infographic takes a look at some of the benefits that come with using social media for recruiting. (This infographic takes a look at some of the benefits that come with using social media for recruiting.
As businesses see the employees who started their social media accounts and strategies start to move on to other work, the question of who owns social media is on the rise. (Who owns your social media accounts?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.