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Social Media in Public Relations
Social Media und das Google-Zeitalter verschieben Regeln und Ressourcen der Kommunikation und verändern somit Kommunikationsmanagement und PR.
Curated by Anne Linke
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"Social Media-Spezialteams haben keine große Zukunft"

"Social Media-Spezialteams haben keine große Zukunft" | Social Media in Public Relations | Scoop.it
Eine aktuelle Umfrage des IT- und Telekommunikations-Verbands Bitkom ist bemerkenswert: Nur noch etwa ein Drittel der Social-Media-Teams der Branche seien den Marketing- oder PR-Abteilungen untergeordnet, heißt es da. Immer öfter gebe es eigenständige Social Media Teams.
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Falsche Erwartungen von Unternehmen in sozialen Netzwerken

Falsche Erwartungen von Unternehmen in sozialen Netzwerken | Social Media in Public Relations | Scoop.it
Wie viele Fans eine Facebook Seite im Durchschnitt? Weniger als viele denken. Unternehmen haben oft die falschen Erwartungen von sozialen Netzwerken und konzentrieren sich deswegen auch auf die falschen Statistiken.

Via Richard Joerges
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Business-Integration/Profeesionalisierung the 2014 Social Business Benchmark Study

Business-Integration/Profeesionalisierung the 2014 Social Business Benchmark Study | Social Media in Public Relations | Scoop.it

Via Richard Joerges
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Digitale Strategie - es geht nicht um Maßnahmen sondern um Zielgruppen

Digitale Strategie - es geht nicht um Maßnahmen sondern um Zielgruppen | Social Media in Public Relations | Scoop.it
Mobile alleine ist keine digitale Strategie, sondern zusammen mit Social Media und vielen weiteren Elementen ein Bestandteil einer digitalen Strategie.
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Smartphones verschieben die Gewichte in der Online-Werbung

Smartphones verschieben die Gewichte in der Online-Werbung | Social Media in Public Relations | Scoop.it
Instream-Werbung und Native Advertising funktionieren auf Smartphones besonders gut; klassische Display-Werbung hat schon jetzt Schwierigkeiten.
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IBM Insights from the IBM Global C-suite Study

IBM Insights from the IBM Global C-suite Study | Social Media in Public Relations | Scoop.it

This report focuses on how the 524 CMOs we interviewed help their enterprises become more “customer-activated.” CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. In fact, the CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO.

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Brazil: A Social Media Marketers' Gold Mine | Social Media Today

Brazil: A Social Media Marketers' Gold Mine | Social Media Today | Social Media in Public Relations | Scoop.it
Brazil was recently named the “social media capital of the universe,” with the number of Facebook users being second only to the USA; other networks are also seeing rapid growth. Why is this huge nation so obsessed with social media – and how can marketers take advantage of it?
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What You Think You Know About the Web Is Wrong | TIME

What You Think You Know About the Web Is Wrong | TIME | Social Media in Public Relations | Scoop.it
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading.
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Study: Only 4.7% of a brand’s fan base generate 100% of its social referrals

Study: Only 4.7% of a brand’s fan base generate 100% of its social referrals | Social Media in Public Relations | Scoop.it
Brands who identify advocates amongst their fan base have increased their influencer armies from 4.7 percent to over 40 percent.
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Besserverdiener gewöhnen sich an mobile Nachrichten

Besserverdiener gewöhnen sich an mobile Nachrichten | Social Media in Public Relations | Scoop.it
Pro Jahr steigt unter den kaufkräftigsten Konsumenten die Zahl der Menschen, die Nachrichten lieber über ihr Telefon lesen um 15 Prozent – gegenüber einem Rückgang von 17 Prozent auf Desktop-Computern. Dies ist ein Ergebnis der nach eigenen Angaben ersten Studie über die Nutzung von Mobilgeräten durch kaufkräftige Konsumenten, durchgeführt von BBC World News.
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Study: Social Media Driving Hyper-Growth for SMBs - SocialTimes

Study: Social Media Driving Hyper-Growth for SMBs - SocialTimes | Social Media in Public Relations | Scoop.it
There might be more big brands on social media these days, but there's a strong connection between the growth of SMBs and social media spending.
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Experton Group Whitepaper: Die Arbeitswelt von Morgen

Anne Linke's insight:

Mobilität und Flexibilität sind die zentralen Komponenten, wenn es um die Frage geht, wie die Arbeitswelt zukünftig im Rahmen einer ganzheitlichen Strategie organisiert sein wird. Egal ob unterwegs, im Wohnzimmer oder im Büro: Eine Vielzahl von Mitarbeitern kann, wird und muss zukünftig das definierte Arbeitspensum in dynamischen Umgebungen leisten. Kollaboration von jedem Ort und zu jeder Zeit heißt das Mantra, welches IT-Verantwortliche und Organisationsentwickler noch die nächsten Jahre stark beschäftigen wird.

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Case study: Creating social media benefits in a regulated industry - Schaefer Marketing Solutions: We Help Businesses {grow}

Case study: Creating social media benefits in a regulated industry - Schaefer Marketing Solutions: We Help Businesses {grow} | Social Media in Public Relations | Scoop.it
Social media marketing has lagged in many regulated industries but this case study shows an impressive success
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Twitter now officially says your timeline is more than just tweets from people you follow

Twitter now officially says your timeline is more than just tweets from people you follow | Social Media in Public Relations | Scoop.it
Many Twitter users have noticed that Twitter is now inserting tweets into their timelines that seemingly don't belong. This is not an accident. Twitter has updated its help document, “What's a Twitter timeline?” In addition to the basic, essential definition of a Twitter timeline—“all Tweets from those you have chosen to follow on Twitter”—plus retweets...

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How to Organize Your Social Media Team Roles For Success

How to Organize Your Social Media Team Roles For Success | Social Media in Public Relations | Scoop.it
Do you want to collaborate efficiently on social media to drive success? Discover how to define your social media team roles and how to work together.

Via Giuseppe Lucido
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Management So verschaffen sich Unternehmer Internet-Kenntnisse - manager magazin

Management So verschaffen sich Unternehmer Internet-Kenntnisse - manager magazin | Social Media in Public Relations | Scoop.it
Ohne Wissen übers Web kann niemand mehr ein Unternehmen in die Zukunft führen. Aber wie verschafft man sich die nötigen Kenntnisse?
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Eine Infografik über Infografiken im Marketing

Eine Infografik über Infografiken im Marketing | Social Media in Public Relations | Scoop.it
Die Infografik wird immer trendiger im Internet. Man kommt kaum noch an ihr vorbei. Es gibt Infografiken über nahezu jedes Thema. Und sie bringen Traffic.
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Totale Vernetzung auf dem Mobile World Congress 2014

Totale Vernetzung auf dem Mobile World Congress 2014 | Social Media in Public Relations | Scoop.it
Die mobile Welt zum Leben erweckt: Vom 24. Bis 27. Februar informierten sich über 85.000 Fachbesucher aus mehr als 200 Ländern auf dem internationalen Mobile World Congress in Barcelona zu Trends u...
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The Future Of Social Media? Forget About The U.S., Look To Brazil

By Ryan Holmes, CEO of Hootsuite In villages in the remote Brazilian state of Para, deep in the Amazon rainforest, running water is a luxury and paved roads are few and far between. But there is Facebook. Earlier this year, indigenous groups fighting a new hydroelectric dam under construction along the Xingu [...]
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Global unterschiedliche Social-Media-Nutzung und Schlussfolgerungen für PR

Global unterschiedliche Social-Media-Nutzung und Schlussfolgerungen für PR | Social Media in Public Relations | Scoop.it
Social media has become a global force, but that doesn’t mean that every country uses or treats social networks in the same way. There are distinct usage habits among national markets that PR pros need to keep in mind if they’re running a campaign for clients on a global scale. For example, if
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Ericsson Mobility Report

Ericsson Mobility Report | Social Media in Public Relations | Scoop.it
Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world.
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Ultimate List of Social Media Policies, Procedures, Governance and Guidance

Ultimate List of Social Media Policies, Procedures, Governance and Guidance | Social Media in Public Relations | Scoop.it
The ultimate list of free social media policies, governance and guidance documents to be found anywhere on the internet
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Lesetipp: On! The Future of Now - Social Media Week

Lesetipp: On! The Future of Now - Social Media Week | Social Media in Public Relations | Scoop.it
Anne Linke's insight:

Ich bin besonders gespannt auf die Kapitel: "Surviving the Bankruptcy of Our Attention" und "The Collaborative Economy"

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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Social Media in Public Relations | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello
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Phoenix SEO Services's curator insight, February 14, 2:16 PM


Scottsdale Arizona SEO search engine firm Webspand is a great Phoenix digital marketing agency that offers international S.E.O. services as well as Dubai, NYC, Phoenix, and Las Vegas website design.  Our media buying strategists will manage all of your social media marketing campaigns and your inbound SEO optimization strategies.  We build authority websites based on content marketing and link building.

Parmveer Singh's curator insight, February 16, 12:01 AM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 11:34 AM

Just the kind if information to help you grow your business.

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Social Media Strategy List: Expert Tips To Boost Your Social Presence

Social Media Strategy List: Expert Tips To Boost Your Social Presence | Social Media in Public Relations | Scoop.it
Learn what campaigns 40 social media experts called the most creative that they've seen.
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