Social Media in fermento
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Quanto tempo passiamo sui social network - Wired

Quanto tempo passiamo sui social network - Wired | Social Media in fermento | Scoop.it
We Are Social presenta la ricerca sul tempo passato dagli italiani sui social media
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GooglePlus: come creare una presenza da urlo!

GooglePlus: come creare una presenza da urlo! | Social Media in fermento | Scoop.it
Qualunque sia l'idea che ti sei fatto di GooglePlus, sappi che è di certo il miglior alleato del tuo Personal Branding. Devi esserci e nel modo migliore!

Via Stefano Principato
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Stefano Principato's curator insight, March 26, 2014 7:35 AM
Come creare il profilo perfetto su GooglePlus
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Come sarebbe la storia di Cenerentola ai tempi dei social media? | Idee in Transito

Come sarebbe la storia di Cenerentola ai tempi dei social media? | Idee in Transito | Social Media in fermento | Scoop.it
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Pinterest infographic | How to use Pinterest for your job search

Pinterest infographic | How to use Pinterest for your job search | Social Media in fermento | Scoop.it
This exciting Pinterest infographic by Giraffe CVs explains how to innovate your job search by using Pinterest to promote yourself as a potential employee. 
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Che ci fanno i Vichinghi a Milano? Aprono una drogheria metropolitana di cibo e design tutto dal sapore svedese. E Ikea non centra nulla! | Idee in Transito

Che ci fanno i Vichinghi a Milano? Aprono una drogheria metropolitana di cibo e design tutto dal sapore svedese. E Ikea non centra nulla! | Idee in Transito | Social Media in fermento | Scoop.it
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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Social Media in fermento | Scoop.it

Pinterest is a lifestyle searching tool for millions of people.

 

People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.

 

Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.

 

Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it.

 

Instead, most people I know automatically go to Pinterest if they want to find recipes to try out.

 

That’s not the only reason Pinterest is better than Google.

 

Here are 5 reasons why Pinterest’s search engine is better than Google.

 

Read more at: http://www.business2community.com/pinterest/5-reasons-pinterests-search-engine-is-better-than-googles-0589281

 


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Online Marketing Man's curator insight, March 25, 1:30 PM
Find really targeted people.
jasmine moriah gabrielle hummel's curator insight, April 6, 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.
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Donne Online: Dati su Social Network e E-commerce - Infographic

Donne Online: Dati su Social Network e E-commerce - Infographic | Social Media in fermento | Scoop.it
Dati donne online: in infographic alcuni dati su come le donne vivono e utilizzano la rete, in particolare i social network e le piattaforme di e-commerce.
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Social media: quali sono i più diffusi nel 2013 e perché continuano a ... - Event Report

Social media: quali sono i più diffusi nel 2013 e perché continuano a ... - Event Report | Social Media in fermento | Scoop.it
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Social media: quali sono i più diffusi nel 2013 e perché continuano a ...
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5 tipologie di clienti scontenti: ecco come gestirli sui social media e difendere loyalty e reputazione

5 tipologie di clienti scontenti: ecco come gestirli sui social media e difendere loyalty e reputazione | Social Media in fermento | Scoop.it
È l’altro lato della medaglia social, quello che fa da contrappeso allo scambio conversazionale che ...
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Marketing B2B, la priorità per le aziende italiane è il new business: ecco con quali strumenti e quali budget

Marketing B2B, la priorità per le aziende italiane è il new business: ecco con quali strumenti e quali budget | Social Media in fermento | Scoop.it
Nonostante nel segmento B2B il marketing sia ancora strettamente legato alle attività di comunicazione, i ...

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Gianluigi Spagnoli's curator insight, April 3, 2014 3:55 PM

bla bla bla bla... #sperem 

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“Social Street”: dal virtuale al reale, dove i vicini di casa si aiutano tra di loro | Idee in Transito

“Social Street”: dal virtuale al reale, dove i vicini di casa si aiutano tra di loro | Idee in Transito | Social Media in fermento | Scoop.it
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Diamo un’occhiata all’headquarter di Instagram a San Francisco | Idee in Transito

Diamo un’occhiata all’headquarter di Instagram a San Francisco | Idee in Transito | Social Media in fermento | Scoop.it
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Facebook aumenta le dimensioni delle anteprime delle immagini: +39% di reach per i link che ringraziano! | Idee in Transito

Facebook aumenta le dimensioni delle anteprime delle immagini: +39% di reach per i link che ringraziano! | Idee in Transito | Social Media in fermento | Scoop.it
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Da Settembre Facebook ha aumentato la dimensione delle anteprime dei link, dimostrando di compreso la necessità di dare maggiore spazio alla forza attrattiva della comunicazione visuale, che risulta essere un fattore determinante non solo a livello di engagement ma anche come una delle leve per “far rimanere più tempo gli utenti nel social network”. E in tutto ciò, i link ringraziano, guadagnandosi un +39% di reach.

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Facebook aumenta le dimensioni delle anteprime delle immagini: +39% di reach per i link che ringraziano! | Idee in Transito

Facebook aumenta le dimensioni delle anteprime delle immagini: +39% di reach per i link che ringraziano! | Idee in Transito | Social Media in fermento | Scoop.it
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Social media marketing per PMI

Slide del workshop Social media marketing per PMI: un percorso pratico orientato ai risultati per utilizzare i social network all’interno del proprio piano di marketing 


Via Stefano Principato
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Stefano Principato's curator insight, June 23, 2013 5:04 AM

Tutti i social o nessun social? La risposta uguale per tutti non c’è...

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RCS inaugura una biblioteca digitale su Pinterest

RCS inaugura una biblioteca digitale su Pinterest | Social Media in fermento | Scoop.it
La cosa più bella quando si compra un libro è sfogliarlo, per capire dalle prime pagine se “ci appartiene”. Spesso l'acquisto di un libro non può prescindere da questa esperienza che la precede: ma...
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The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey | Social Media in fermento | Scoop.it

Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.

- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."

[There is a detailed analysis in the full article.]

Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.

What’s different about content in the age of the social web?

- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."

Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp

Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/

 


Via Giuseppe Mauriello
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Amita Malhotra's curator insight, April 16, 2013 6:17 AM

With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.

Gail Worthington-Eyre's curator insight, April 17, 2013 8:09 PM

Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?

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50 Top Tools for Social Media Monitoring, Analytics, and Management | Pamorama | Social Media Marketing Blog

50 Top Tools for Social Media Monitoring, Analytics, and Management | Pamorama | Social Media Marketing Blog | Social Media in fermento | Scoop.it
These 50 social media monitoring and management tools help you gather intelligence about your social media marketing efforts.
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