Social media has changed the way business is conducted in the enterprise. Now, Local Motors has introduced community-oriented manufacturing, designing and building innovative cars through open source crowdsourcing and micro-factories.
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Focusing on the use of social media in business, particularly manufacturing and industrial suppliers. From Semplice Industry Marketing: www.semplicemarketing.com
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While b2b companies initially lagged their consumer counterparts in the use of social media marketing, that has changed.
According to a recent online study, “B2B Marketing Goes Social: A White Horse Survey Report,” conducted by digital marketing agency White Horse Productions, some kind of social media is being used by 86% of b2b companies, compared to 82% of b-to-c businesses. Delete the scoop?
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Sensigraphics Inc., a leading manufacturer of membrane switches, touch screens and graphic overlays, now has a new website (http://www.sensigraphics.com), blog and expanded social media presence, along with a new logo, all to support... Delete the scoop?
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Monitoring social media has become not only necessary- but vital for modern day businesses in order to gauge brand perception and awareness.A few years back blog posts and its other social media variants (YouTube, Facebook, Twitter a form of mic... Delete the scoop?
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Social business transformation is about value creation for not only customers and their experiences with the brand but also the personal relationships that exist behind the firewall between employees and partners. Delete the scoop?
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Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance. A McKinsey Quarterly High Tech article. Delete the scoop?
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A well-planned, well implemented social media campaign can generate buzz, increase booth attendance, fill seats at seminars, bring people to your webinars or livecasts, and can even be an integral part of your post-event follow-up strategy. Delete the scoop?
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"A majority of industrial manufacturers are embracing new techniques to understand their customers, including using social media and new forms of communications," says Misthal. Delete the scoop?
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Is your investment in social media not paying the returns you expected? Are you getting no leads from all your effort? Delete the scoop?
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According to a recent study, Facebook reduces the six degrees of separation to only four, meaning it makes the world even smaller. Delete the scoop?
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My company has migrated to a total social media based web presence (Word Press, You Tube, Twitter, Facebook, Slide Share, Linked In). We have greatly increased web traffic and product inquiries, which was certainly one of our motivators for making this investment. Delete the scoop?
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In August 2010, a study of 325 executives at large/middle-market manufacturers was conducted by IFS North America and Affinity Research Solutions, Boston, to better understand the degree to which manufacturing executives feel various approaches to marrying social media and ERP are desirable. Delete the scoop?
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Jennifer McClure - President of Unbridled Talent LLC shares 10 of her recent favorite presentations on Slideshare.net related to using social media in HR and recruiting. Delete the scoop?
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Inspiring and connecting with your audiences in a way that helps bring your audiences, clients and partners closer to your brand is the route to success. You must have more than a set of random acts of social media and marketing. Delete the scoop?
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Social media marketing is going mainstream. For many businesses, social marketing presents an unparalleled marketing opportunity that transcends traditional marketing and connects them directly with customers. Here are seven expected trends for 2012. Delete the scoop?
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Current and potential customers now have immediate access to new developments and the means to view extensive testing on these developments. Delete the scoop?
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The benefits of using platforms such as Twitter and Facebook in marketing campaigns for businesses of all sizes are well established, but putting that into practice takes knowledge and experience, as well as effort, dedication, and, most importantly, time.
Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.
The infographic (created by Voltier Digital, but showcased on the blog of Scott Monty, head of social media for Ford) in this article takes a closer look at how five very-different brands are rocking social media. Delete the scoop?
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Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service. Delete the scoop?
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Most people think that the use of Twitter and Facebook for customer service is about monitoring the comments that customers make about a company’s products. If there are negative comments posted, the company responds. To take it a step further, some companies are being proactive and pushing content through social media channels. The content is focused on how to best use their products, information about updates and more. Well, this is just scratching the surface. Delete the scoop?
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Manufacturers that mistake social media as an entirely outbound process are finding themselves ill equipped to deal with the reality that it is a two-way street. Delete the scoop?
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One potentially bright spot is the growing use of social media on corporate intranets, which Toby Ward estimates will have reached an 87% penetration rate in 2011, at least at some level.
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Social media has changed the way business is conducted in the enterprise. Now, Local Motors has introduced community-oriented manufacturing, designing and building innovative cars through open source crowdsourcing and micro-factories.
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With the explosion of high speed internet and the social media scene, businesses that aren’t getting in will most certainly be put out. Delete the scoop?
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The balance of power has shifted to the customer. More than ever, your customers are looking to their peers for recommendations when making decisions. Concurrently, companies no longer have control of their own brand reputation. Customers gather and connect online to obtain the information they want from each other. It is no longer a question of whether or not to join the social media movement. It’s about choosing the best strategy for combining social media with more traditional communications tactics to strengthen your company’s brand. Delete the scoop?
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Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides. Delete the scoop?
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There’s another social media figure on the rise too: despite the increased investment in social, companies are getting blindsided by social media-fueled PR crises, as our recent research into this shows. Here then are a few important tips to consider for integrating social media into your crisis communications plan. Delete the scoop?
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