Social Media in B2B

No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.

Amazon, the king of B2C is invading B2B.  The world’s #1 B2C e-commerce site is crossing over to B2B.  The trend began with Amazon’s AWS cloud computing services where Amazon is now dominating.  Now AmazonSupply.com is focused on threatening...

Let’s cut to the chase shall we. B2B marketers want leads. In fact 70% say it is the top priority.
In social media we have the opportunity. Our buyers are there. Global Web Index shows that over 60% of B2B buyers go online to research for work.

Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time.

Long load times, blank screens, and customer headaches are a recipe for demotion in Google's search rankings, warn two engineers. Here's how to fix it.

For the third week in a row, I find myself at another amazing marketing conference.

Meet Kristine Evenson, president of CaptureHits and marketing strategist to midsize companies. With a specialty in online promotions and internet marketing, Kristine is shaping the way brands approach their virtual presence, particularly on Facebook.

In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?”
There is a lot of talk about the social business and too often it involves a discussion of social tools and channels.

The basic elements of highly successful online videos are really just fundamental principles of human interaction.The basic elements of highly successful online videos are really just fundamental principles of human interaction, and you can apply...

In B2B corporate environments, Social Selling gets a Sales Rep’s foot in the door.

Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality.

At SBI, we focus on one thing: helping Sales and Marketing leaders Make the Number.
One of the frequent questions we get asked is: What separates world class sales organizations from the rest?   There are a lot of places one could look.

This week, InsideView had the pleasure to co-present with Sales Performance International on “Social Selling for the Enterprise.”  I had the pleasure of co-presenting with Brandon Uttley who leads SPI’s Enterprise Social Practice.

Give your online marketing strategy a boost--without spending hours on social media. Check out these five tactics you've probably never tried.It's easy to fall into a rut with online marketing. You post on Twitter, you send out MailChimp newsletters.

In addition to communicating daily in our secret Facebook group, we group video chat once a month, and most of us have now met in person during various travels to each other’s states.

Facebook now supports hashtags, allowing users to find and follow popular and topical conversations on the site.

Do you believe social business is about more than just marketing? In effort to explore the current state of social business and, in particular, the impact socia

Via Damarque

Kind of has that too-good-to-be-true ring to it, doesn’t it? Well, I’m not going to try to sell you on some never-before-heard-of facts.

One of the most important things that you can do to drive repeat sales is to create an email list. One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate.

When Google updates its algorithms, marketers, content writers and all companies with a website should update their content and SEO strategies on the double. Google+ is all the more important because of its increasing influence on search.