Social Media in B2B
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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Social Media in B2B | Scoop.it
After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy.
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Social Media in B2B
All that matters for Social Media in Business to Business
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25 Awesome Social Media Tools [INFOGRAPHIC]

25 Awesome Social Media Tools [INFOGRAPHIC] | Social Media in B2B | Scoop.it
When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. It’s important to note that social media platforms are quite different in their goals and features.
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Social Media Network Demographics: Where Should Your B2B Start? (B2C Marketing Insider)

Unless your only job is to manage social media for your business, you have a limited amount of time to spend on social media. And it can be discouraging when your efforts sink like the Titanic.
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Checklist for Revamping Your Social Media Strategy (B2C Marketing Insider)

Does this sound familiar? “My business is ‘out there’ on social media.
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Social Media in 2013: By the Numbers

Social Media in 2013: By the Numbers | Social Media in B2B | Scoop.it
A lot has happened in the fast-moving world of social media already this year.
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Are Companies Getting a Positive ROI From Social Media?

Are Companies Getting a Positive ROI From Social Media? | Social Media in B2B | Scoop.it
Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS).
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The Different Purposes of Social Media and SEO

The Different Purposes of Social Media and SEO | Social Media in B2B | Scoop.it
Social media and SEO are often spoken about alongside each other, with many suggesting that social media mentions impact the search engine results.
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Five Proven Ways to Get More People to Read Your Blog

Five Proven Ways to Get More People to Read Your Blog | Social Media in B2B | Scoop.it
Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out.
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Copywriting 101: The Principles of Irresistible Content

Copywriting 101: The Principles of Irresistible Content | Social Media in B2B | Scoop.it
“I can’t write.”
It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney.
You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can.
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Examples of customer journey mapping

Examples of customer journey mapping | Social Media in B2B | Scoop.it
Techniques for mapping your customer journeys across different touchpoints Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of...
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Seven Types of Social Media Fans and How to Engage With Them [Infographic]

Seven Types of Social Media Fans and How to Engage With Them [Infographic] | Social Media in B2B | Scoop.it
Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic.
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How Vine, Twitter's New Video Service, Will Change Your Business

How Vine, Twitter's New Video Service, Will Change Your Business | Social Media in B2B | Scoop.it
On Twitter, marketers have mastered the art of the 140-character message. On Vine, they condense it to just six-secondsA few years back, when Twitter began to gain traction online, many entrepreneurs were left scratching their heads.
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Five Killer Video Marketing Tips

Five Killer Video Marketing Tips | Social Media in B2B | Scoop.it
No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.
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A B2C Buying Trend That Will Impact B2B

A B2C Buying Trend That Will Impact B2B | Social Media in B2B | Scoop.it
Amazon, the king of B2C is invading B2B.  The world’s #1 B2C e-commerce site is crossing over to B2B.  The trend began with Amazon’s AWS cloud computing services where Amazon is now dominating.  Now AmazonSupply.com is focused on threatening...
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5 Social Media Marketing Trends for 2014

5 Social Media Marketing Trends for 2014 | Social Media in B2B | Scoop.it
I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing. The Year of Twitter, it shall be!
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Why Your Business Should Be on Google+ [INFOGRAPHIC]

Why Your Business Should Be on Google+ [INFOGRAPHIC] | Social Media in B2B | Scoop.it
Google+ is a huge game changer for the social media and search engine marketing world.
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Need More B2B Sales Leads? Ignore This Research

Need More B2B Sales Leads? Ignore This Research | Social Media in B2B | Scoop.it
According to recent research conducted by InsideSales.com and reported by MarketingProfs, social media, display ads and online video are among the worst activities for achieving lead generation and brand awareness.
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5 rules for a B2B content marketing strategy

5 rules for a B2B content marketing strategy | Social Media in B2B | Scoop.it
Bridge the gap in your content marketing A recent Financial Services Content Marketing survey for the UK found that although over 80 per cent of respondents believe content marketing will be more important over the next 12 months, yet only 41 per...
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Content Marketing: The 6 Secrets to Contagious Content [INFOGRAPHIC]

Content Marketing: The 6 Secrets to Contagious Content [INFOGRAPHIC] | Social Media in B2B | Scoop.it
Jonah Berger is a an associate professor or Marketing at the Wharton School.
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Top 5 Social Media Time Saving Tips

Top 5 Social Media Time Saving Tips | Social Media in B2B | Scoop.it
Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before. But if you don’t come up with a plan for managing social media, then it will manage you.
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The Real Truth Behind The 80-20 Rule of Content Marketing

The Real Truth Behind The 80-20 Rule of Content Marketing | Social Media in B2B | Scoop.it
The Content Marketing Creation – Distribution Continuum
There’s a high profile debate brewing over the 80-20 Rule of Content Marketing.
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3 Strategies to Make Big Content Work for Your Brand

3 Strategies to Make Big Content Work for Your Brand | Social Media in B2B | Scoop.it
“Big Content”, also known as content that requires significant time and resources, is all the rage today.
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Facebook Rolls Out New and Improved Business Page Insights

Facebook Rolls Out New and Improved Business Page Insights | Social Media in B2B | Scoop.it
Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning's roundup, Facebook announced a pretty sweet update to Page Insights yesterday.
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Facebook Rolls Out New and Improved Business Page Insights

Facebook Rolls Out New and Improved Business Page Insights | Social Media in B2B | Scoop.it
Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning's roundup, Facebook announced a pretty sweet update to Page Insights yesterday.
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Creating Thought Leadership for Manufacturing and Industrial Companies

Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [...]
[ This is only a content summary.
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Why SEO is Relevant When It Comes to B2B Thought Leadership

I’ll start this post off with my point: Dismissing search is ignoring demand from buyers & the media.
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