When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. It’s important to note that social media platforms are quite different in their goals and features.
Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a recent report by Tata Consultancy Services (TCS).
“I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can.
Techniques for mapping your customer journeys across different touchpoints Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of...
Not all the fans on your social media networks interact the same way with your business. You need to draw out some and cool off others.To highlight the most common types of fans and how to engage with them, ReachLocal created this infographic.
On Twitter, marketers have mastered the art of the 140-character message. On Vine, they condense it to just six-secondsA few years back, when Twitter began to gain traction online, many entrepreneurs were left scratching their heads.
No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.
Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The trend began with Amazon’s AWS cloud computing services where Amazon is now dominating. Now AmazonSupply.com is focused on threatening...
I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing. The Year of Twitter, it shall be!
According to recent research conducted by InsideSales.com and reported by MarketingProfs, social media, display ads and online video are among the worst activities for achieving lead generation and brand awareness.
Bridge the gap in your content marketing A recent Financial Services Content Marketing survey for the UK found that although over 80 per cent of respondents believe content marketing will be more important over the next 12 months, yet only 41 per...
Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before. But if you don’t come up with a plan for managing social media, then it will manage you.
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [...] [ This is only a content summary.