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Social Media in Australia + Asia Pacific
All about social media use in Australia and the rest of the Asia Pacific region.
Curated by Shai Coggins
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Australian Facebook Performance Report June 2013 | Online Circle

Australian Facebook Performance Report June 2013 | Online Circle | Social Media in Australia + Asia Pacific | Scoop.it
The latest Australian Facebook Performance Report developed by digital agency Online Circle ranks the most liked Facebook pages in Australia by fans.
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Interesting insights on Australian brands using Facebook.

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Facebook crackdown just the start for ACCC | ZDNet

Facebook crackdown just the start for ACCC | ZDNet | Social Media in Australia + Asia Pacific | Scoop.it
Summary: The Australian watchdog's warning to companies to moderate social media comments is just the tip of the social media iceberg, according to experts.
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Brands become liable for Facebook user-generated content or fan comments

This ruling in Australia has becomecontroversial due to its implications on the use of social media for brands and organisations. 


 



Also see: http://www.adnews.com.au/adnews/advertisers-liable-for-users-facebook-comments-digital-industry-livid
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Australian Social Media User Research Stats

Australian Social Media User Research Stats | Social Media in Australia + Asia Pacific | Scoop.it



Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea.  A total of 9.8 million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate.  Businesses are rapidly moving to engage consumers in this space, and many social media users are welcoming their presence.


The Australian Interactive Media Industry Association (AIMIA) and Yellow Pages released the “Yellow Social Media Report” in June 2012, revealing that larger businesses in Australia were most likely to have a social media presence (79%) vs. only 34% of medium-sized businesses, and 27% of small businesses.


Facebook was the most popular social network among businesses with a presence on social media. Twitter was also popular, particularly among large businesses, with 71% reporting a presence.


These numbers are particularly interesting in comparison to the Fortune Global 100; among those large companies, Twitter and YouTube were more popular social platforms than


Facebook.


Facebook also dominates for Australian consumers, with 97% of social media users accessing the social network.  However, LinkedIn use has nearly doubled, growing from 9% to 16% in the past year, and Twitter use increased at a similar rate, from 8% to 14% in the past year.

How do social media users feel about businesses advertising on social media? Nearly half (48%) “never really notice ads” on social networking sites.  An impressive 44% are “quite happy” to see ads on social networking sites. Nearly 3 in 10 (29%) sometimes click on ads on social networking sites, while 26% are “turned off” by brands that use advertising on social networks.


Only 16% of social media users use social networks for researching products; but out of those who did research a product on social networks, 40% led to a purchase (either online or off-line).


Australian social media users engaging with businesses are most interested in:

discounts (64%) giveaways (54%) product information (48%) tips and advice (41%) coupons (41%)

 

And businesses are taking note: discounts and giveaways were the most popular incentives offered. Nearly three-quarters (73%) of small businesses offered discounts to their followers, while large businesses preferred using giveaways (48%) over discounts (29%).

The Yellow Social Media Report surveyed 1016 Australian consumers and 1951 Australian businesses to see how social media channels are used.

 

By Marissa McNaughton http://bit.ly/O7C0D6

Source http://bit.ly/SYsupg

Yellow Social Media Report [PDF] http://bit.ly/QnORae


Via maxOz, Khaled El Ahmad
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Social Media Statistics Infographic for Australia April 2012

Social Media Statistics Infographic for Australia April 2012 | Social Media in Australia + Asia Pacific | Scoop.it

Just some interesting data around social media usage in Australia, as of April 2012.

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Social Media Code of Conduct (beta) by the Communications Council http://www.communicationscouncil.org.au/downloads_tcc/2012/CC_Social%20Media%20Code%20of%20Conduct_FINAL.pdf

The Communications Council launches the Social Media Code of Conduct. It has 2 parts: use by employees (personal) and use by brands. 


Code is available via PDF here - http://www.communicationscouncil.org.au/downloads_tcc/2012/CC_Social%20Media%20Code%20of%20Conduct_FINAL.pdf


Also See - http://www.marketingmag.com.au/news/comms-council-launches-social-media-code-of-conduct-17915/

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The State of Social Media Use by Australian Nonprofits

A comprehensive report on the  use of social media by nonprofits in Australia.

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Analysis of Australian Ecommerce Statistics [Infographic] | Competitions.com.au Blog

Analysis of Australian Ecommerce Statistics [Infographic] | Competitions.com.au Blog | Social Media in Australia + Asia Pacific | Scoop.it

Find out where Australians are spending their money online!

 

Some really interesting and useful stats. 

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Facebook in Asia and Australia represents 25% of World & Mad About Shopping [Infographic]

Facebook in Asia and Australia represents 25% of World & Mad About Shopping [Infographic] | Social Media in Australia + Asia Pacific | Scoop.it
Check out the best performing brands and Socially Devoted industries in the Facebook world - this time Socialbakers takes a closer look at selected countries in Asia and Australia.
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AlainBKK's curator insight, September 29, 2013 6:15 AM

Some infographics about Asia and Australia...

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Infographic: Social Media Business Fast Facts - 2012 | Telstra Exchange

Infographic: Social Media Business Fast Facts - 2012 | Telstra Exchange | Social Media in Australia + Asia Pacific | Scoop.it
Here's an infographic we made to highlight some of the findings from the Yellow™ Social Media Report - May-June 2012.
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