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Rescooped by Rachel Turner Dool from Social Media and Healthcare
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Social Media's Growing Role in Healthcare Marketing

Social Media's Growing Role in Healthcare Marketing | Healthy Social Media | Scoop.it

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting people, ideas and emotions to answers. Possibilities. Healthcare is growing at a rapid pace, but the sphere of influence driven by social media is growing even faster.

With the development of smart phones and high speed internet comes the need for instantaneous results, brand relationships and full-disclosure. This trend does not circumvent the healthcare field. The impact a strong social presence can have on healthcare providers and patients alike knows no bounds.

Consumers today are hungry for information… And they want it now.

Nearly 34 percent of consumers find themselves using social platforms such as online forums, Facebook, Twitter and YouTube to find and share medical information (Source: Demi & Cooper). In fact, a recent consumer survey suggests 72 percent of patients in the U.S. searched online for health-related information before and after visiting their doctor.

What does this mean for healthcare providers?

Consumers cling to the most accessible data they can get their hands on, whether it is accurate or not. It is imperative in this day and age to be a reliable source for your target audience. Additionally, 54 percent of patients are comfortable with their healthcare providers seeking advice online to help treat their condition. In these situations, having high-quality information readily available can help you establish credibility not only with consumers, but among industry colleagues, as well.

Consumers today want to develop brand relationships.

As shocking as this might sound, consumers WANT to be brand loyal. It makes their lives much easier to know who they can and cannot trust in industries they care about. It just so happens the way consumers today build these relationships is through their online interactions.

Being a part of the conversation is crucial when fighting to gain credibility as an expert in the healthcare field.


 

“Early adopters of social media in the health sector are not waiting for customers to come to them,” Ed Bennett of the University of Maryland Medical Center told HealthcareFinanceNews.com. “If you want to connect with people and be part of their community, you need to go where the community is and connect before you are actually needed.”

Nearly 2,337 hospitals in the United States have already bought into this truth in one way or another. Whether they are pushing out educational content through blog posts or commenting on Sally’s Facebook status about her daughter’s successful transplant: they are joining the conversation, making themselves known and most importantly trusted in the social stratosphere.

Consumers today are willing to share anything and everything.

Social media has completely transformed the way consumers view transparency. Whether you are a doctor, a patient or a parent, you have unlimited access to data on the Internet.

A recent study shows that 30 percent of adults are likely to share information about their health on social media sites with other patients, 47 percent with doctors, 43 percent with hospitals, 38 percent with a health insurance company and 32 percent with a drug company.

Social media opens the door to deeper and more productive discussions about diseases, symptoms and treatments. Podcasts and real-time updates of major catastrophic events and procedures through social media platforms are becoming a huge way to bolster the reach of a message. Social media also has become an outlet for patients and families to find support and guidance during what can be a terrifying and confusing time in their life. This degree of authenticity has never before been seen in healthcare.

 

 

As a result, 60 percent of doctors say social media improves the quality of care delivered to patients.

What does all of this mean for you? Simply put, a social media presence is a game-changer for healthcare providers throughout the industry. If you are readily available when consumers need answers and are looking for someone to trust, your business can only sky-rocket.

 


Via Plus91
Rachel Turner Dool's insight:

Very topical!

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Israel George's curator insight, January 27, 2015 3:18 PM

Healthcare Marketing for Consumers of Social Media.

Rescooped by Rachel Turner Dool from Public Relations & Social Media Insight
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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | Healthy Social Media | Scoop.it
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.


For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!


Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....


Via Jeff Domansky
Rachel Turner Dool's insight:

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

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Michael Seres's curator insight, December 2, 2014 9:36 AM

Is there the same power in health decisions? I think it is growing especially in peer to peer decision making. #nhssm

Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Jack Varnell's curator insight, February 1, 2015 6:25 PM

Interesting information #blogging

Rescooped by Rachel Turner Dool from MarketingHits
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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Healthy Social Media | Scoop.it
Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority.

But while it is great to capture that high ranking position, it often presented a challenge when it came to actually driving that traffic back to the brand site. It was either a challenge due to the ability to place prominent gateway links on the social property pages itself, or there was really no purpose or logical reason to send the user to an additional page.

Take YouTube, for example. The video site is a great property for capturing “how to” and instructional queries; however, the only way to get the viewer to your brand site is via an overlay on the video or a link inside the description. Furthermore, the searcher’s actual query – e.g. “how to remove grass stains” — is often already answered in the video itself, thus eliminating the need for further research (or a visit to the website).

Via Brian Yanish - MarketingHits.com
Rachel Turner Dool's insight:

A platform to continue to watch

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Vigisys's curator insight, November 22, 2014 5:12 AM

Une analyse pertinente : et si Pinterest était les plus intéressant des réseaux sociaux à suivre ...

David Sousa's curator insight, November 23, 2014 5:08 PM

A new player is emerging in the social search landscape and it’s Pinterest. According to the article, over the last 12-18 months, the number of search engine results containing Pinterest content has nearly doubled. Its biggest search topics have to do with beauty, hair, and home, which has seen an increase of over 400 percent year-over-year. That is insane! Pinterest users going in with a certain mindset when searching for topics. They know what they want to view and fully expect to be brought to the product page when they click on the image or link they are viewing. A big part that is playing in the success of Pinterest is that it is delivering high quality and value traffic. The charts within the article show the overwhelming dominance that Pinterest has in terms of referral traffic. I have never used Pinterest before. I mainly thought of it as a site for females because most topics of pins are beauty, hair, clothing, and other topics that I am obviously not interested in. But it appears that it is becoming more than that now. I could probably go in with the mindset of looking for sports related pins or helpful workout tips which would make the site more interesting for me to use. However, I am trying to step away from social media and other networks so I doubt I will ever enter the world of Pinterest. It is interesting to see that it is making a rise in terms of social searching.

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6 Ways to Enrich Content and Media Online | Scoop.it Blog

6 Ways to Enrich Content and Media Online | Scoop.it Blog | Healthy Social Media | Scoop.it
Media richness is defined as a reduction of ambiguity. Whereas text can be misinterpreted, images and videos provide more concise delivery of information. In an era when the average person skims content for the juiciest and most useful bits, companies have to say more with less and be very direct with content. Your web-using customer base prefers websites that specifically limit content length to six-second videos or 140-character posts, so your content should achieve brevity.
Rachel Turner Dool's insight:

This is interesting as I just read statistic today that longer content up to 1000 words achieved greater engagement. I guess it just goes to show that there are audiences for both types of content - highly visual, shorter content and longer text content.

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Rescooped by Rachel Turner Dool from Public Relations & Social Media Insight
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Top 10 Tools to Automate Your Business Social Media Activity

Top 10 Tools to Automate Your Business Social Media Activity | Healthy Social Media | Scoop.it

Social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms.

 

Done correctly, social media marketing is a time-consuming endeavor. It regular participation and by definition, that takes time. By automating some of your social media tasks—preparing the day’s posts in advance, for instance, and setting them up to auto-post at a time you designate—you'll maintain a steady social media presence with a reduced investment of time.

 

But social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms. For most busy digital marketers and small business owners, though, the potential benefits outweigh the risks. To start automating your social media efforts, read on....


Via Jeff Domansky
Rachel Turner Dool's insight:

I absolutely agree, there still needs to be careful thought put into curated content. Never post blindly.

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Alana Johnson's curator insight, October 11, 2014 10:06 PM

Have you ever wondered if social media automation is benecial?  Read here why you want to get it right.  #socialmedia  #Internetmarketing #success #

Benjamin Labarthe-Piol's curator insight, October 12, 2014 11:22 AM

Works magic on your productivity

malek's curator insight, October 14, 2014 6:44 AM

IFTT is an integral tool across different social media, a seamless operation

Rescooped by Rachel Turner Dool from visualizing social media
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A Complete Guide to Social Media Images [INFOGRAPHIC]

A Complete Guide to Social Media Images [INFOGRAPHIC] | Healthy Social Media | Scoop.it

Relevant social media-isms, including image size guidelines, helpful tips & stats - that can help you navigate through the most popular social channels easily.

There’s no doubt modern businesses need to be social. But it’s really hard to be successful and keep track  image sizes, character limits, pixel requirements, engagement windows, and hashtag optimization, to name a few. It turns out there are methods behind all the madness, so we’ve compiled relevant social media-isms – including image size guidelines and helpful tips & stats – that can help you navigate through the most popular social channels easily...


Via Lauren Moss
Rachel Turner Dool's insight:

A great, handy resource. 

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Olivier Milo's curator insight, October 22, 2014 1:49 AM

Here's a handy infographic covering many social media.

Venkatesh Iyer (venkyiyer.com)'s curator insight, October 22, 2014 11:14 PM

Have had several of these; every time I get he "latest" one I get rid of the old ones.

Rescooped by Rachel Turner Dool from Public Relations & Social Media Insight
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40+ Social Tools for Personal Branding Success

40+ Social Tools for Personal Branding Success | Healthy Social Media | Scoop.it

Know who you are and shout it from the rooftops!!There is no one-size-fits-all secret tool combination for personal branding success.  The main reason I haven’t blogged about all my tools is because I use A LOT of tools. And, I don’t believe any tool is the one perfect tool that does everything. On that same note, I don’t believe every person should use the exact same tools in the exact same way.  Not to mention that tools and social media platforms are changing so rapidly it’s hard to stay up to date with all the features and functions.

 

With all that being said I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. Rather I hope that you take away from this post knowledge of the variety of tools you can leverage and some great tool recommendations I suggest you check out and test for yourself....


Via Jeff Domansky
Rachel Turner Dool's insight:

Know who you are and shout it from the rooftops!!

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Marco Favero's curator insight, January 18, 2015 6:27 AM

aggiungi la tua intuizione ...

Comunicologos.com's curator insight, January 18, 2015 10:39 AM

Personal Branding

SENAME Interactive's curator insight, August 3, 2015 12:05 AM

Have a look at these potential tools for your social media toolkit.

Rescooped by Rachel Turner Dool from Social Media and Healthcare
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Why LinkedIn Is Ideal for Healthcare Professionals

Why LinkedIn Is Ideal for Healthcare Professionals | Healthy Social Media | Scoop.it

LinkedIn has become a staple social media outlet for professionals across the board, and now more than ever, people are actively using this platform to share information.  One and a half million LinkedIn members are sharing content and sixty-five percent of users have increased their consumption over the past year. This drastic increase is now being called “the content revolution,” and is a phenomenon that should not go unnoticed by healthcare professionals.

The healthcare industry can take advantage of what marketers have already been doing and utilize these social media sites for digital marketing.  LinkedIn recently released their 2014 Professional Content Consumption Report which surveyed over 2,700 users about their interactions with the site.  As ninety-one percent of those surveyed list LinkedIn as their number one choice for professional content and the average user spends eight hours a week on LinkedIn, connecting with these content revolutionaries is an excellent way for healthcare professionals to network and share valuable insights and information.

Present novel information, or information that will assist in decision making. Fifty-six percent of users feel it is the easiest way to find professionally relevant content.  Posts that present new and helpful information will be viewed and shared at a higher rate.
        Use this platform to spark discussion. Fifty-one percent of users feel the main benefit of LinkedIn is the potential for sparking conversations.  Content revolutionaries will share content that they feel evokes a response, and this content is more likely to be shared across other media platforms as well.
        Ensure that sharing this content would benefit a user’s professional network. Sixty-two percent of users use LinkedIn to build relationships with colleagues or clients. Network building is one of the main draws of this platform, and content revolutionaries are likely to share information that aids in building relationships.

    Format the content so it can be easily consumed on a mobile device. Users often need information at their fingertips and forty three percent of members visit this site on their mobile device.
    Publish content that users want to share to enhance their professional brand. Some of the main benefits to using LinkedIn are that it increases member visibility, enhances a member’s professional brand reputation, and positions a member as an innovator.  Content revolutionaries are most likely to share content that fulfills these needs.

For healthcare professionals to be most effective on LinkedIn, they must deliver information that content revolutionaries are seeking. In order to ensure that content revolutionaries share and consume healthcare professional’s content, it is important to present new, timely and discussion-worthy information.

Providing content beneficial to a professional’s network or brand, as well as providing small, easily “digestible” pieces of content will help increase the likelihood that the information is shared.

- See more at: http://scottpublicrelations.com/the-content-revolution-why-linkedin-is-ideal-for-healthcare-professionals/#sthash.8j1Uflgn.dpuf


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Helen Adams's curator insight, November 24, 2014 9:31 AM

I've been suggesting LinkedIn to my clients as a social media channel to reach HCPs for some time. 

Ignacio Fernández Alberti's curator insight, November 24, 2014 11:02 AM

AÑADA su visión ...

Art Jones's curator insight, November 24, 2014 2:22 PM

"As ninety-one percent of those surveyed list LinkedIn as their number one choice for professional content and the average user spends eight hours a week on LinkedIn, connecting with these content revolutionaries is an excellent way for healthcare professionals to network and share valuable insights and information."

Rescooped by Rachel Turner Dool from visualizing social media
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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | Healthy Social Media | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
Rachel Turner Dool's insight:

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

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Paul Mendelsohn's curator insight, November 18, 2014 9:18 AM

Interested in getting more involved in social media, but don't know where to start? Here is a great "101" level Infographic that gives you the basics of how, when, why to post, as well as other tips on growing your audience.

Chuck Taylor's curator insight, November 18, 2014 4:40 PM

Great insight for marketers.

Nedko Aldev's curator insight, March 5, 2015 4:14 AM

 

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Rescooped by Rachel Turner Dool from Public Relations & Social Media Insight
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The Google Consumer Barometer 2014 is launched

The Google Consumer Barometer 2014 is launched | Healthy Social Media | Scoop.it

The Google Consumer Barometer helps users discover how often people go online, how many connected devices they have, and how they purchase online.

 

The Google Consumer Barometer gives marketers, retailers and producers very recent insights into how people behave online when they are researching a product category and also when they buy products online.

 

Anyone can use the free Google Consumer Barometer, and if you want you can create and download customised data and market-specific information.

 

The Google Consumer Barometer helps users discover everything from: how often people go online, to how many connected devices they may have, how people research and purchase online, how people are watching online videos or the differences between generations and their online behaviour....


Via Jeff Domansky
Rachel Turner Dool's insight:

This looks great - will definitely be looking into it more.

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Jeff Domansky's curator insight, October 25, 2014 1:38 AM

Free, useful research tool for all from Google.

Rescooped by Rachel Turner Dool from visualizing social media
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What & Why People Share On Social Media (Infographic)

What & Why People Share On Social Media (Infographic) | Healthy Social Media | Scoop.it

What people are sharing and how they’re sharing it is changing fast. A new infographic from Go-Gulf, a web design team based in Dubai, has gathered the latest data, which is now available in this newly released (July 2014) social media infographic. Here are the highlights…


Via Lauren Moss
Rachel Turner Dool's insight:

Wow! what a list of stats. Some really interesting ones here...

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Raihan Roney's curator insight, September 23, 2014 12:51 AM
Raihan Roney
CONETZAR's curator insight, October 30, 2014 6:21 AM

¿Alguna vez te has preguntad qué comparte la gente en las redes sociales? Y, ¿por qué lo comparte?

Esta interesante y completa infografía muestra los elementos más compartidos en las redes sociales durante el año 2013. Estos van desde vídeos hasta opiniones o noticias.

También se analiza lo compartido en las diferentes redes sociales y por qué se eligen esos medios para compartirlo.

Por último, es posible conocer los datos demográficos de los usuarios de redes sociales.

 

Para terminar... un dato curioso: Según este estudio, el país en el que más contenido se comparte a través de las redes sociales es Turquía, con un 93 %. 

Rescooped by Rachel Turner Dool from Business Brainpower with the Human Touch
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Five Trends Shaping the Future of Work

Five Trends Shaping the Future of Work | Healthy Social Media | Scoop.it

If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done. Traditionally executives would set the rules and pass those down to managers who in turn would pass those down to employees. But as Dan Pink aptly put it, “talented people need organizations less than organizations need talented people.” In other words employees are now starting to drive the decisions and conversations around how work gets done, when it gets done, who it gets done with, what technologies are being used to get it done, etc. The next few years are going to bring about dramatic changes. But why now? What are the key trends that are driving this new future of work? There are five of them - take a look.


Via The Learning Factor
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2discoverRecruitment's curator insight, September 9, 2014 8:07 PM

We have all started to experience these changes  in one way or another - a great article that delves deeper.

Ian Berry's curator insight, September 10, 2014 5:39 PM

I agree with the trends One is missing for me The rehumanisation of the workplace. The future is not about technology rather why and how we use it to bring humanity back to the workplace or in some cases put humanity into the workplace

Michael Thiel's curator insight, September 11, 2014 6:53 AM

In den nächsten Jahren wird sich die Arbeitswelt immer mehr verändern aufgrund der mobilen, globalisierten Welt und des daraus resultierenden erhöhten Bedarfs an kollaborativen Verhaltensweisen. Diese Veränderungen rufen nach Führungskompetenzen, die vernetztes, kooperatives Denken in den Vordergrund stellen und Führung als komplexen Prozess betrachten.