Social Media Impacts on Nonprofits
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Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice

Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice | Social Media Impacts on Nonprofits | Scoop.it

7 ideas to engage through storytelling "Those who tell stories rule the world" - Plato

 

Storytelling – the buzz of 2012? I remember so many articles from last year, many great, claiming that 2012 was the year of brand storytelling. The power of those stories central to marketing dialogue.

 

Let’s remember first that storytelling isn’t new, using narrative to evoke emotion in people is central to clever advertising creative from decades ago.

 

It’s ‘digital’ and ‘direct’ marketing that has only more recently moved marketing too more of a science – and often a very lazy one at that – bypassing all the important learning of what it means to market to, and motivate, real people with unmet needs. It seems though that we’re all catching back on to the effectiveness of building stories through content and connecting with people, our consumers.

 

When your information is communicated in story form, it’s claimed that people relate and remember it better and that we’re affected by it more deeply. This is the latest science at least, results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. Where evolutionists claim that the chemistry of our brains hasn’t changed in over 50,000 years, back then stories sparked emotions (happiness, sadness, anger, trust…), and that brain chemistry remains the case today. Until recently though we’ve only been able to speculate about evolution and story’s persuasive effects, now psychologists such as Green & Brock argue that fictional storytelling radically alters the way that information is processed by the human brain, that our guard is down.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 22, 2013 8:04 PM

The article reviews four characteristics of a great story; three myths of brand relationships; and seven tips for crafting a brand story that will build customer engagement.

Lars Bredahl's curator insight, April 22, 2013 11:23 PM

Digital marketing has become a metrics-based science but don't forget to tell a good old-fashioned story.

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Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes

Who Are The Top 50 Social Media Power Influencers, 2013? - Forbes | Social Media Impacts on Nonprofits | Scoop.it
Who are the top 50 social media influencers for 2013?

Via Beth Kanter
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Nine examples of small businesses using social media for branding

Nine examples of small businesses using social media for branding | Social Media Impacts on Nonprofits | Scoop.it
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Misha Henckel's comment, July 12, 2013 12:26 AM
using social media is a powerful and valid way to market your business, you have to make time to do it right
mcmerb's comment, July 13, 2013 9:43 PM
Very true, Misha. It's not easy.
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Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers | Business 2 Community

Unite Social and Content Engagement: 4 Ideas for Enterprise Marketers | Business 2 Community | Social Media Impacts on Nonprofits | Scoop.it

By now, you likely know that social media and content marketing strategies are must-haves for any organization trying to establish an engagingdigital presence. But are social and content teams able to work closely enough to accomplish this engagement — especially at enterprise organizations?

 

CMI lead strategiest, Robert Rose, spoke with a group of enterprise marketers to ask them how they’re resolving “the differences between the conversational nature of social and the governance model behind content.” The question of producing mutual benefit that was raised stems from the observation that content management systems perform poorly for social media management, and vice versa.

 

The marketers in the video all brought excellent perspectives to the table. Thanks to Merrilyn Datta, Ken Trammel, Tom Gerace, and Amanda Nelson for participating. (See more from this roundtable in the video below, and learn about the 14 critical questions to ask about content marketing technology.)


Via Russ Merz, Ph.D.
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10 Ways Social Media Continues to Expand Its Reach, Influence & Impact

10 Ways Social Media Continues to Expand Its Reach, Influence & Impact | Social Media Impacts on Nonprofits | Scoop.it
Americans spent 121 billion minutes on social media sites in July 2012. Here are ten more jaw-dropping stats from the Nielsen 2012 Social Media Report.

Via The Fish Firm
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