Social Media Ideas
Follow
Find
56 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by John M. Lee
Scoop.it!

Pinterest Tools: 8 Tools to make your life more Pinteresting

Pinterest Tools: 8 Tools to make your life more Pinteresting | Social Media Ideas | Scoop.it
8 Pinterest Tools that will help you get maximum benefit and grow your following on PInterest. Check out these amazing Pinterest tools.
more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

What consumers want from brands in 2014

What consumers want from brands in 2014 | Social Media Ideas | Scoop.it
At the end of 2013, InSites Consulting (together with data collection partner GMI) asked consumers around the globe to share their 3 priorities for brands in 2014. It is clear that consumers want companies to offer them the best possible product/service (35%) and a great customer service (20%) above everything else. And to make that happen, they want companies to actively listen to their needs and wishes (16%). Second, being innovative (15%), eco-friendly (15%) and honest (14%) are greatly valued by the global consumer.
more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

Four New Digital Marketing Models and How to Choose the Right One | Data-Driven Marketing Network

Four New Digital Marketing Models and How to Choose the Right One | Data-Driven Marketing Network | Social Media Ideas | Scoop.it
According to a recent survey of more than 300 CMOs in the U.S. that Booz & Company conducted with the Association of National Advertisers and Korn/Ferry, 72 percent said that building capabilities in the area of digital marketing is vital.
John M. Lee's insight:

Interesting segmentation thinking here from Booz & Company.

more...
No comment yet.
Rescooped by John M. Lee from Educational Use of Social Media
Scoop.it!

Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask

Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask | Social Media Ideas | Scoop.it
Did you know that Pinterest is turning four in March? I mean, where does the time go? It seems like just yesterday marketers were beginning to explore how Pinterest could fit into their marketing strategies.

Via Maria Margarida Correia
more...
No comment yet.
Rescooped by John M. Lee from Content Marketing & Content Strategy
Scoop.it!

How to Promote Your Business With Pinterest

How to Promote Your Business With Pinterest | Social Media Ideas | Scoop.it
It is fundamental that you maintain active participation with other members of the Pinterest community in order to improve your business' online presence and popularity. This involves following the activities of other boards and regularly re-pin interesting or relevant pins to them.

Via Stefano Principato
John M. Lee's insight:

I really need to get into Pinterest this year.

more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice - Curatti

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice - Curatti | Social Media Ideas | Scoop.it
Someone asked me recently, “I want my curation to be telling a story. How do I do that?” Yikes! Curation is telling a story??!! I had to laugh because I’d not considered it in that way – even though my expertise is in business storytelling. And yes, my curation does tell a story! Once I …
more...
No comment yet.
Rescooped by John M. Lee from Curation, Social Business and Beyond
Scoop.it!

7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Social Media Ideas | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
more...
AceConcierge's curator insight, February 13, 8:55 PM

add your insight...

Paula Silva's comment, March 3, 3:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

Scooped by John M. Lee
Scoop.it!

5 Lessons From 2 Years of Using Email Newsletters  — Social Media Marketing, Digital Marketing, and SEO — Medium

As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content…
more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

3 Ways Customer Advocacy Is Changing - Customer Experience Consulting

3 Ways Customer Advocacy Is Changing - Customer Experience Consulting | Social Media Ideas | Scoop.it
There is little investment needed to stoke the flame of customer advocacy.But you must pay attention or their days of singing your praises will be numbered.
John M. Lee's insight:

Great insights here.

more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

With Paper, Facebook just blew its own iPhone app out of the water

With Paper, Facebook just blew its own iPhone app out of the water | Social Media Ideas | Scoop.it
This morning, Facebook is announcing a new standalone iPhone app called Paper. Contrary to earlier rumors, it's much more than just a news-reading app — it's a complete reimagining of Facebook...
more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

3 Google+ Tools That Take Your Marketing to a New Level

3 Google+ Tools That Take Your Marketing to a New Level | Social Media Ideas | Scoop.it
Grow your presence on Google+ with Friends+Me, Do Share and Steady Demand. These are great tools to share more effectively, audit and analyze your Google+ page.
more...
No comment yet.
Rescooped by John M. Lee from New Customer - Passenger Experience
Scoop.it!

Your strategy should include these 4 Digital #Marketing Action Items

Your strategy should include these 4 Digital #Marketing Action Items | Social Media Ideas | Scoop.it
Marketing Strategy - Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, January 29, 1:02 AM

Customers today are willing to engage if the right value and solutions are offered.


Make sure to leverage:


1. Interactive Video Experiences

2. Cross-Screen Marketing

3. Data-Driven Location-Based Marketing

4. Custom Content Delivery


Share your experience with your favorite brands?


Is there anything you would like them to do differently?

Scooped by John M. Lee
Scoop.it!

What Makes People Compelling

What Makes People Compelling | Social Media Ideas | Scoop.it
The art of mastering the vital osmosis of two conflicting qualities.

What makes a winning personality? How can some people walk into a ro
John M. Lee's insight:

The traits of a great personality: Strength and warmth.

more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

5 Things Facebook is Trying to Tell Us With Its New Algorithm Update

5 Things Facebook is Trying to Tell Us With Its New Algorithm Update | Social Media Ideas | Scoop.it
Do you have questions about the new Facebook news feed algorithm? You're not alone. Here are 5 things Facebook is trying to tell us.
more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

User Onboarding | A frequently-updated compendium of web app first-run experiences

more...
No comment yet.
Rescooped by John M. Lee from Public Relations & Social Media Insight
Scoop.it!

Brand archetypes in content strategy | The Big Story

Brand archetypes in content strategy | The Big Story | Social Media Ideas | Scoop.it

Brand archetypes are great to use in content strategy and better than personas. Why? A product doesn’t choose it’s customers. It’s the other way around.

 

Picture this: a room full of marketing managers are discussing the launch of a new product. The have studied their demographics, they have the results of test panels and market research in their hands. They have formulated personas and thought up a bunch of preconceptions about who is going to buy this. And still they have no idea if their strategy will work. Why? Because a product doesn’t choose it’s customers. It’s the other way around....


Via Jeff Domansky
John M. Lee's insight:

Will be interesting to see where this series goes.

more...
Jeff Domansky's curator insight, February 3, 11:57 AM

Brand archetypes are a valuable marketing tool. Find out more.

Rescooped by John M. Lee from Social Media in Manufacturing Today
Scoop.it!

Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Social Media Ideas | Scoop.it
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c

Via Karen Dietz, ManufacturingStories
John M. Lee's insight:

Speaking words of wisdom...

more...
aanve's curator insight, February 2, 10:16 PM

www.aanve.com

 

Janet Tillotson's curator insight, February 3, 1:12 AM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

Paul Dixon's curator insight, February 4, 1:54 AM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

Rescooped by John M. Lee from SocialMoMojo Web
Scoop.it!

Seven Things That Really Great Content Creators Do

Seven Things That Really Great Content Creators Do | Social Media Ideas | Scoop.it
We've detailed 7 habits of really great content creators that are worth taking note of.

Via Jessica Kelly
John M. Lee's insight:

How many of these do you do?

more...
Jessica Kelly's curator insight, February 3, 2:29 PM

Number one: Know your audience. Yep.

Rescooped by John M. Lee from Curation, Social Business and Beyond
Scoop.it!

Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | Social Media Ideas | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

Via janlgordon
more...
Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


Scooped by John M. Lee
Scoop.it!

Pinterest’s New Interest Feed | Social Media Today

Pinterest’s New Interest Feed | Social Media Today | Social Media Ideas | Scoop.it
Pinterest has rolled out a new feature which promises to make the user experience all the more personalized and engaging. But trust us, this boon for consumers on Pinterest is good news for brands too. The new tool, called Interests, surfaces content in an aesthetically pleasing grid that is customized based on what users pin to their boards.
more...
No comment yet.
Rescooped by John M. Lee from New Customer - Passenger Experience
Scoop.it!

Emotion IS The #Experience - #Infographic

Emotion IS The #Experience - #Infographic | Social Media Ideas | Scoop.it
We're pleased to present our latest 360Connext customer experience infographic. Emotion drives everything for humans. See why we MUST sweat the small stuff.

Via Eric_Determined / Eric Silverstein
more...
Paul Deemer's curator insight, January 31, 3:48 AM

Stay focussed - it matters!

Rhonda Hailey's curator insight, January 31, 8:53 AM

Love the infographic... Customer Experience is so very important. We strive to recommend local businesses to new homeowners with that initial contact being one that is positive and creates an appreciative response. Our best partners then continue the experience with lead nurturing, a great customer experience when they convert and consistent and meaningful follow-up.  It's a win win for everyone. 

Roland Alston's curator insight, January 31, 11:19 AM

The answer to "what does the emtional side of CX look like?...

Scooped by John M. Lee
Scoop.it!

More Pinterest Followers | Social Media Today

More Pinterest Followers | Social Media Today | Social Media Ideas | Scoop.it
By being very targeted you are more likely to have a targeted following. To be a good curator you need to pin a lot. When you pin a lot your pins come to the front page of the category pages and your own feed. Keeping your name out there is important for your social media following. Consistency is key.
more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

12 Facebook Tips and Tricks for Running a Successful Fan Page

12 Facebook Tips and Tricks for Running a Successful Fan Page | Social Media Ideas | Scoop.it
Looking for Facebook tips and tricks for your fan page? I reviewed this popular page and identified 6 things it's doing right & 6 ways to improve
more...
No comment yet.
Scooped by John M. Lee
Scoop.it!

5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

Our Curation Is Disruptive post on Curatti.com Editors of Chaos blew up (in a good way), so here are our secret disruptive content curation tools.
more...
No comment yet.