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Instagram for Business - 4 Words You Need to Know

Instagram for Business - 4 Words You Need to Know | Social Media Ideas | Scoop.it
When it comes to Instagram, there are a few things that marketers need to know. This post looks at what Instagram is and how it can work well for business.
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Taco Bell's Breakfast Endorser: Ronald McDonald

Taco Bell's Breakfast Endorser: Ronald McDonald | Social Media Ideas | Scoop.it
Taco Bell is launching its biggest marketing campaign ever by calling on real people named Ronald McDonald to tout its new breakfast line.
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Ford Trashes Cadillac With Great Parody of 'Poolside' Ad Everyone Hated

Ford Trashes Cadillac With Great Parody of 'Poolside' Ad Everyone Hated | Social Media Ideas | Scoop.it
It took a while, but someone has finally lampooned Cadillac's much-derided "Poolside" commercial starring Neal McDonough. And not just any old someone—Ford Motor Co.
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Klout acquired for $200 million by Lithium Technologies - Fortune Tech

Klout acquired for $200 million by Lithium Technologies - Fortune Tech | Social Media Ideas | Scoop.it
It's official: the once-controversial social scoring startup has been scooped up.
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Oof. New York Times learns the possible risks of programmatic advertising

Oof. New York Times learns the possible risks of programmatic advertising | Social Media Ideas | Scoop.it
Screenshot from NYTimes.com earlier today, reproduced without further comment...   Hat-tip: Justin Ip.
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3 Strides to a Sustainable Content Marketing Strategy

3 Strides to a Sustainable Content Marketing Strategy | Social Media Ideas | Scoop.it
It's becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social ca...
John M. Lee's insight:

Good tips here

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5 Brands Using Instagram Video to Create Engaging Visual Content

5 Brands Using Instagram Video to Create Engaging Visual Content | Social Media Ideas | Scoop.it
With the introduction of Instagram Video, the ability for brands to create 15 second video "stories" has enabled them to market in new and exciting ways.
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The 6 Characteristics That Separate Successful People From The Rest Of The Pack | Elite Daily

The 6 Characteristics That Separate Successful People From The Rest Of The Pack | Elite Daily | Social Media Ideas | Scoop.it
What’s the difference between those who are financially successful and those who live paycheck to paycheck? It isn’t just old-fashioned luck.
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This Tactic for Getting More Facebook Likes is a Total No-Brainer

This Tactic for Getting More Facebook Likes is a Total No-Brainer | Social Media Ideas | Scoop.it
Is getting more Facebook Likes your #1 goal? Then stop leaving Likes on the table and implement this *No-Brainer* tactic today!
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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | Social Media Ideas | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014.
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5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog

5 Essential Steps to Success in Social Media Marketing - Jeffbullas's Blog | Social Media Ideas | Scoop.it
Social media accounts for 27 percent of all time spent online. It must be part of your marketing. Here are the 5 steps to success in social media marketing
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AirBnB Helps Olympics Reporters With #SochiProblems

AirBnB is flexing its real-time marketing muscles by helping reporters at the Winter Olympics find better places to stay.
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The Ten Key Fundamental Steps To Become a Good Content Curator


Via Robin Good
John M. Lee's insight:

Smart advice here

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Colleen Gray's curator insight, February 4, 8:59 AM

Great tips on curating content! I'm going to follow a few of these that I'm not doing - right away.

Joyce Valenza's curator insight, February 5, 7:35 AM

New inspiration!

Rhondda Powling's curator insight, February 18, 3:06 AM

Useful explanation

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Everything You Hate About Advertising in One Fake Video That's Almost Too Real

Everything You Hate About Advertising in One Fake Video That's Almost Too Real | Social Media Ideas | Scoop.it
Well, this is hilarious on a few different levels. Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.
John M. Lee's insight:

Love this.

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San Francisco Billboards Shame Drivers With Actual Photos of Them Texting

San Francisco Billboards Shame Drivers With Actual Photos of Them Texting | Social Media Ideas | Scoop.it
An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people texting behind the wheel along the 101 Freeway and posting them to a website, Texting While in Traffic, or TWIT for short.
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Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing

Sex, Food and Selfies: Dopamine and the Other Levers of Social Marketing | Social Media Ideas | Scoop.it
ADOTAS – Joe Smith wakes up one morning, walks out the front door of his apartment building and takes a [...]
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Samsung spokesman LeBron James tweets about his phone’s meltdown

Samsung spokesman LeBron James tweets about his phone’s meltdown | Social Media Ideas | Scoop.it
It can be pretty gut-wrenching to watch your smartphone delete all of its contents before your eyes — cloud or no cloud. So when LeBron James tweeted Wednesday "My phone just erased everything it had in it and rebooted. One … Continue reading →
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Instagram for Business - 4 Words You Need to Know

Instagram for Business - 4 Words You Need to Know | Social Media Ideas | Scoop.it
When it comes to Instagram, there are a few things that marketers need to know. This post looks at what Instagram is and how it can work well for business.
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Genius Marketing: Artsy Animated GIFs Show Beer-Making Process

Genius Marketing: Artsy Animated GIFs Show Beer-Making Process | Social Media Ideas | Scoop.it
Dogfish Head teamed up with cinemagraph-makers Jamie Beck and Kevin Burg to document the process of creating their new gluten-free brew.
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Online Image Terminology: Photos and Gifs and Memes, Oh My! - dustn.tv

Online Image Terminology: Photos and Gifs and Memes, Oh My! - dustn.tv | Social Media Ideas | Scoop.it
What is a meme? How do you pronounce gif? What is considered an infographic? What’s the difference between a gif and a cinemagraph? As we begin to take a deep dive into the complex world of sharing images online, I thought it was important to first go over online image terminology. I want us to be [...]
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Here's a Quick Way to Get More Likes on Your Facebook Page

Here's a Quick Way to Get More Likes on Your Facebook Page | Social Media Ideas | Scoop.it
Want more fans? There is one simple way to get more fans on Facebook -- and it's easier than you think.
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A Periodic Table Of Storytelling Tropes

A Periodic Table Of Storytelling Tropes | Social Media Ideas | Scoop.it
You probably won't recognize these storytelling elements from creative writing class.
John M. Lee's insight:

Super cool

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Study links low pay, poor benefits to high turnover | H.R./Legal content from Restaurant Hospitality

Study links low pay, poor benefits to high turnover | H.R./Legal content from Restaurant Hospitality | Social Media Ideas | Scoop.it
New report from ROC United and Cornell show how much high turnover is costing the restaurant industry.
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Content Curation Tools Buyer's Guide: 21 Criteria To Identify Your Ideal One

Content Curation Tools Buyer's Guide: 21 Criteria To Identify Your Ideal One | Social Media Ideas | Scoop.it
Nonetheless we are just at the beginning of a new era, in which content curation will be as important as search, there is already an apparent abundance of content curation tools of all kinds.

Via Robin Good
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Jordi Carrió Jamilà's curator insight, January 26, 3:14 AM

Excelente artículo y reflexiones de Robint Good, para seleccionar la herramienta ideal para realizar curación de contenidos según las necesidades que requieras.   

Lori Wilk's curator insight, February 2, 10:21 PM

This article details that there are so many aspects of content curation to consider and tools that can make each of these more managable and the process more efficient. 

thirthe's curator insight, March 24, 7:05 AM

vale la pena el esfuerzo.