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Rescooped by John M. Lee from New Customer - Passenger Experience
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Your strategy should include these 4 Digital #Marketing Action Items

Your strategy should include these 4 Digital #Marketing Action Items | Social Media Ideas | Scoop.it
Marketing Strategy - Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 29, 2014 1:02 AM

Customers today are willing to engage if the right value and solutions are offered.


Make sure to leverage:


1. Interactive Video Experiences

2. Cross-Screen Marketing

3. Data-Driven Location-Based Marketing

4. Custom Content Delivery


Share your experience with your favorite brands?


Is there anything you would like them to do differently?

Rescooped by John M. Lee from New Customer - Passenger Experience
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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Social Media Ideas | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
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Andrea Puerari's curator insight, January 26, 2014 9:11 AM

"Target and Wegman’s are among the retailers that have found ways to fuse the online and offline shopping experience with mobile apps ...Apps will increasingly redefine and enrich the in-store experiences that brands can create for their customers"

Ali Anani's curator insight, January 27, 2014 12:20 AM

When push marketing is applauded?

Michael Allenberg's curator insight, January 31, 2014 8:15 AM

This is a fascinating read...