What Makes Content Stand Out? | Social Media Ideas | Scoop.it

When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed content—these can all generate easy traffic.

 

But what really draws the eyeballs and leads to brand boost and increased loyalty is that original piece of content with a fresh perspective. The problem is that quality and originality are hard. But hard doesn’t mean impossible, and with the right roadmap, any brand can make content that’s original, inventive and sticky.

 

So what’s the secret? How are the smartest brands and publishers standing out in this noisy world of content? The first thing to do is take a 360-degree view of your possibilities. Consider these five approaches from the e-book “How to Make Content That Stands Out”:

 


Via Russ Merz, Ph.D.