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Secrets to Small-Business Growth

Secrets to Small-Business Growth | Social Media How To | Scoop.it

Excellent points to keep in mind!


No-one starts a small business intending to fail, and it goes without saying that to succeed a start-up needs to grow, however the secrets to creating growth in a small business evade a lot of business owners.

 

Whilst there are a myriad of internal and external influences impacting on the ability of a business owner to grow their business, there are only a few key elements that if addressed properly, will go a long way to ensuring that your business is one of those that grows.

 

This good article, identifies that there are things you can control and things that you have no control over when growing your business, and it identifies four areas where you should focus your efforts to successfully grow your business.

 


Via Daniel Watson
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Transmedia: Storytelling for the Digital Age Business Improvement SOCIAL MEDIA, what we think about!
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Can You Measure the ROI of Your Social Media Marketing? | MIT Sloan Management Review

Can You Measure the ROI of Your Social Media Marketing? | MIT Sloan Management Review | Social Media How To | Scoop.it
Image courtesy of Flickr user jolieodell.
Gwynne Wade's insight:

This is interesting - Social Media ROI is tough.  Suggests that social media returns should also be measured by change in customer behavior, not just dollars and that traditional measures don't work (I think we know that by now).  What matters in SM?  Brand awareness, engagement, and word of mouth.  Consumers are in control, not marketers.  They then go on to explain a path to effect SM strategy.  So, do you agree?

 

You need to sign up to read this article, but it's free (up to 3 articles per month).

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Which infographic is right for you?

Which infographic is right for you? | Social Media How To | Scoop.it
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
Gwynne Wade's insight:

Good infographic on infographics.  What?  Seriously - which type of infographic should you use to convey information.  Check it out - useful.

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Do bigger images mean improved conversion rates? Three case studies

Do bigger images mean improved conversion rates? Three case studies | Social Media How To | Scoop.it
Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites.
Gwynne Wade's insight:

Some interesting case studies and the result surprised me in at least one case.  I guess size does matter.

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Social Media How To | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Gwynne Wade's insight:

Wow, I agree with Martin - this post is PACKED with useful info and links on tools to help you be productive with Social Media.  Very nice.

Martin Gysler's comment, March 12, 9:03 AM
Thanks Lori, your followers will be happy about your good idea ;-)
Ian Cleary's comment, April 1, 12:24 PM
Hey Martin, thanks for sharing!
Martin Gysler's comment, April 2, 11:01 AM
You're welcome Ian ;-)
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Using Facebook Graph Search For Business

Using Facebook Graph Search For Business | Social Media How To | Scoop.it
How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for!  The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones.

Via Martin Gysler
Gwynne Wade's insight:

A well written article on the new Facebook Graph search and how you can use it for your business.

Martin Gysler's curator insight, February 18, 9:07 AM

I look forward to try this new tool.


This post has an interesting approach from Facebook graph search for business and shows the real potential from the tool.

 

Let me know what you think, and if in your opinion this tool will be a plus for you and your business.

Martin Gysler's comment, February 19, 2:58 PM
I'm glad you like it Gwynne ;-)
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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Social Media How To | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.
Gwynne Wade's insight:

Useful if you haven't seen it - All the SM sizing in one place!

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[Infographic] Facebook: Best Days To Post, Segmented By Industry | LinchpinSEO Chicago

[Infographic] Facebook: Best Days To Post, Segmented By Industry | LinchpinSEO Chicago | Social Media How To | Scoop.it
[Infographic] Facebook: Best Days To Post, Segmented By Industry by Bill Ross of Linchpin SEO, A Small Business Digital Agency in Chicago.
Gwynne Wade's insight:

If you haven't seen this yet, it's a good source of info about when to post on Facebook based on looking at 1,800 companies.  It's broken down by industry.

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With Yelp and Angie's List, everyone's a critic

With Yelp and Angie's List, everyone's a critic | Social Media How To | Scoop.it
After hearing rave reviews from his friends, Scott Cover decided it was time to try the pizza at Joe Squared himself. But after a lackluster pie and what he considered overpriced beers, Cover felt...
Gwynne Wade's insight:

This is an interesting read on Yelp.  It discusses some of the pitfalls of using Yelp,  how you can deal with negative reviews, and compare Yelp to the "non-anonymous" Angie's list.  A must read for small businesses.

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The future of mobile in 2013

The future of mobile in 2013 | Social Media How To | Scoop.it
As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead.
Gwynne Wade's insight:

Food for thought - has your company optimized for mobile yet?

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40% of shoppers would spend more if offered a better customer experience

40% of shoppers would spend more if offered a better customer experience | Social Media How To | Scoop.it

Playing on price only is a race to the bottom. Customer Experience matters.  Read on for excellent insight.

 

" As e-commerce becomes an increasingly overcrowded marketplace dominated by a handful of major brands, businesses are having to think of new ways to stand out from the crowd and attract new customers."

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How to Deliver Critical Feedback that Sticks

How to Deliver Critical Feedback that Sticks | Social Media How To | Scoop.it

Good advice for bosses everywhere.


Via Daniel Watson
Daniel Watson's curator insight, December 5, 2012 6:19 AM


Business owners often struggle when it comes to delivering critical feedback to an employee, especially when aspects of the employees performance, leave much to be desired.


Unfortunately, if a business owner or manager wants their critical feedback to be accepted by the employee, the feedback must be direct and not be delivered as hints or polite requests for certain changes to take place.


This good article, suggests employees need to be told upfront what exactly the relevant issue is, and it then suggests three steps to take to ensure that the critical feedback is received appropriately and the message sinks in in a way that will result in the requested outcomes.


Bond Beebe Accountants & Advisors's curator insight, December 18, 2012 8:29 AM

Providing effective feedback is an essential skill for managers at every level.  As this piece suggests, offering concrete, detailed direction is key to employee success.

 

ThinDifference's curator insight, March 10, 9:47 AM

Great three step way to deliver feedback. We need to me more intentional in our feedback so all involved get better in what we do.

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Small businesses hit it big with Cyber Monday

Small businesses hit it big with Cyber Monday | Social Media How To | Scoop.it

The average small retailer got two orders per second on Cyber Monday - Wow! 

 

"Small businesses scored bigger than ever this Cyber Monday. Online shoppers bought so much from from small retailers, each business received almost two orders per second throughout the day, according to data."

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Coupons, They Are a-Changin’ | AnalystXpress - the Juniper Research Blog

Coupons, They Are a-Changin’ | AnalystXpress - the Juniper Research Blog | Social Media How To | Scoop.it

This article is a bit long winded, but it makes an import point for businesses.  "More than 500 million consumers are expected to use a mobile coupon next year, up by 30% on this year’s total."  Time to think about your mobile coupon strategy.

 

"Back in the 1990s, when as a twentysomething doctoral student I would make my way up the Otley Road in Leeds aboard the Number 93 bus, many of the bus tickets..."

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6 Easy Ways To Remember Someone's Name - Forbes

6 Easy Ways To Remember Someone's Name - Forbes | Social Media How To | Scoop.it
Always drawing a blank on people's names? Here are six easy ways to remember.
Gwynne Wade's insight:

Excellent advice and it's such an important skill.  Definitely one I need to work on.  I like the advice about committing to take a positive attitude - "I am good at remembering names1".

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6 Tips for Successful Small-Business Cross-Selling

6 Tips for Successful Small-Business Cross-Selling | Social Media How To | Scoop.it
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already
Gwynne Wade's insight:

Some good insight for small businesses on how to cross-sell to expand sales both on and off line.

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Facebook exec's new book urges women to 'lean in'

Facebook exec's new book urges women to 'lean in' | Social Media How To | Scoop.it
For a book that has yet to be released, Sheryl Sandberg's 'Lean In' — part feminist manifesto, part how-to career guide — has got a lot of people talking.
Gwynne Wade's insight:

I really have to wonder why when a very successful woman writes a book, she is criticized (before it's even out) because she is too successful to give advice.  No, her advice won't apply to every woman, but what advice book ever applies to everyone?

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Could "the next big thing" be a Baby Boomer creation?

Could "the next big thing" be a Baby Boomer creation? | Social Media How To | Scoop.it
When you hear the word startup, chances are images of twenty-somethings hacking away at Macs in a loft office with an open floor plan spring to mind.
Gwynne Wade's insight:

An interesting infographic comparing employment traits of boomers, gen-x, and gen-y.  How do you compare?

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Google AdWords changes the game with enhanced campaigns

Google AdWords changes the game with enhanced campaigns | Social Media How To | Scoop.it
Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in years.
Gwynne Wade's insight:

Are you using PPC?  Google Adwords brand new change focuses on targeting devices and moblie advertising. 

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Google Declares War on the Password | Wired Enterprise | Wired.com

Google Declares War on the Password | Wired Enterprise | Wired.com | Social Media How To | Scoop.it
Want an easier way to log into your Gmail account? How about a quick tap on your computer with the ring on your finger?
Gwynne Wade's insight:

Change can't come soon enough for me!  Have you ever been hacked?  I was when some lovely people hacked into LinkedIn and stole a bunch of passwords.  I changed mine immediately, but it's frustrating how easy it seems.  Good for Google and I can only hope that companies will cooperate over this matter.

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Three things you can cut from your social marketing plan

Three things you can cut from your social marketing plan | Social Media How To | Scoop.it
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.
Gwynne Wade's insight:

Good things to think about as you plan your social media campaign for 2013.

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What Foursquare's new privacy policy means for small businesses | ZDNet

What Foursquare's new privacy policy means for small businesses | ZDNet | Social Media How To | Scoop.it
Companies will now be able to see more of their recent customers who check in with the mobile location app, along with their full names.
Gwynne Wade's insight:

Some updates to Foursquare that should help small businesses know their customers better starting Jan 28.

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At Work: Make LinkedIn profile as engaging as a LOL cat

At Work: Make LinkedIn profile as engaging as a LOL cat | Social Media How To | Scoop.it
If only your LinkedIn profile were more like a cat video. You know, those irresistible distractions that get sent your way, cats that play pingpong or jump 6 feet into the air to retrieve a toy.
Gwynne Wade's insight:

A bit of humor with a lot of truth!

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How the 2012 presidential campaign will affect social media strategies for 2013

How the 2012 presidential campaign will affect social media strategies for 2013 | Social Media How To | Scoop.it

Here a good quote "...when Nielsen titles its 2012 report “Social Media is Coming of Age” perhaps its time to stop treating social media as a wild child and instead approach it as the rapidly maturing media that it is." Something to think about and some ideas on how to deal with SM in 2013.

 

"As businesses look at their plans for 2013 its time for them to seriously consider adopting a maturity model for social media."

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5 Things That Really Smart People Do

5 Things That Really Smart People Do | Social Media How To | Scoop.it

Anybody besides me guilty of NOT always doing these things?  Some execellent things to think about.  I like the one about quieting your inner voice.

 

"Don't get in the way of your own learning. Here are five ways to step aside and continue to increase your smarts."

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The Can't-Miss Social Media Trends For 2013

The Can't-Miss Social Media Trends For 2013 | Social Media How To | Scoop.it

Some interesting opinions about how social media will evolve in 2013.  Nothing too startling, but I agree that more education is needed for people to truly leverage SM to the fullest extent.

 

"Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet?"

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