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How Mark Zuckerberg Hacked the Valley

How Mark Zuckerberg Hacked the Valley | Social Media How To | Scoop.it

A long, but very interesting read about (IHO) one of the great technology minds of our time.  What trends he bucked, why he bucked, that he did fail (more than once), how he hires, etc.  It ends with a very interesting question about how will he keep his talented engineers once they are rich.  Personally I'd bet on Zuckerberg to figure it out.

 

In 2006, when he was 22, Mark Zuckerberg gave up writing computer code to focus on managing his rapidly growing startup. Like Jim Brown retiring from football at 29 or E.M.
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Infographics: visual fast food for information overload

Infographics: visual fast food for information overload | Social Media How To | Scoop.it
Did you know that 100 years ago it was expected the average person would only read 100 books in their entire lifetime?
Gwynne Wade's insight:

Interesting read about why infographics are so powerful (not that we didn't know they are powerful).  Did you know today, every day, the average person produces 6 newspapers worth of information?  Wow.  Read that sentence again and then read the article.  Information overload indeed.

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22 more reasons why I’ll leave your website in 10 seconds

22 more reasons why I’ll leave your website in 10 seconds | Social Media How To | Scoop.it
A few years ago I compiled a list of things that I find abhorrent when using websites. Things that I cannot tolerate for more than a few seconds, and which invariably cause me to press the back button.
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I can't agree more - a very good checklist of what NOT to do on your website.  Small business or large - they are equally offensive!

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Infographic of the Day: The History of Social Media - SociallyStacked - Everything Social for Small Businesses and Agencies

Infographic of the Day: The History of Social Media - SociallyStacked - Everything Social for Small Businesses and Agencies | Social Media How To | Scoop.it
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This is fun to look at -  how far back do you remember?

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[Infographic] Social Calls-to-Action Work | Dan Zarrella

[Infographic] Social Calls-to-Action Work | Dan Zarrella | Social Media How To | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
Gwynne Wade's insight:

It's interesting to look at this, but you have to look carefully at the scale on the left to understand that even if you ask people to share, they may not (only a VERY small % do).  Clearly Twitter followers are the most likely to "help".  What have you seen in your efforts?

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6 Easy Ways To Remember Someone's Name - Forbes

6 Easy Ways To Remember Someone's Name - Forbes | Social Media How To | Scoop.it
Always drawing a blank on people's names? Here are six easy ways to remember.
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Excellent advice and it's such an important skill.  Definitely one I need to work on.  I like the advice about committing to take a positive attitude - "I am good at remembering names1".

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6 Tips for Successful Small-Business Cross-Selling

6 Tips for Successful Small-Business Cross-Selling | Social Media How To | Scoop.it
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already
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Some good insight for small businesses on how to cross-sell to expand sales both on and off line.

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Facebook exec's new book urges women to 'lean in'

Facebook exec's new book urges women to 'lean in' | Social Media How To | Scoop.it
For a book that has yet to be released, Sheryl Sandberg's 'Lean In' — part feminist manifesto, part how-to career guide — has got a lot of people talking.
Gwynne Wade's insight:

I really have to wonder why when a very successful woman writes a book, she is criticized (before it's even out) because she is too successful to give advice.  No, her advice won't apply to every woman, but what advice book ever applies to everyone?

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Could "the next big thing" be a Baby Boomer creation?

Could "the next big thing" be a Baby Boomer creation? | Social Media How To | Scoop.it
When you hear the word startup, chances are images of twenty-somethings hacking away at Macs in a loft office with an open floor plan spring to mind.
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An interesting infographic comparing employment traits of boomers, gen-x, and gen-y.  How do you compare?

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Google AdWords changes the game with enhanced campaigns

Google AdWords changes the game with enhanced campaigns | Social Media How To | Scoop.it
Within the last hour Google has announced what is being described by many commentators as one of the most fundamental changes to Adwords in years.
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Are you using PPC?  Google Adwords brand new change focuses on targeting devices and moblie advertising. 

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Google Declares War on the Password | Wired Enterprise | Wired.com

Google Declares War on the Password | Wired Enterprise | Wired.com | Social Media How To | Scoop.it
Want an easier way to log into your Gmail account? How about a quick tap on your computer with the ring on your finger?
Gwynne Wade's insight:

Change can't come soon enough for me!  Have you ever been hacked?  I was when some lovely people hacked into LinkedIn and stole a bunch of passwords.  I changed mine immediately, but it's frustrating how easy it seems.  Good for Google and I can only hope that companies will cooperate over this matter.

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Three things you can cut from your social marketing plan

Three things you can cut from your social marketing plan | Social Media How To | Scoop.it
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.
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Good things to think about as you plan your social media campaign for 2013.

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What Foursquare's new privacy policy means for small businesses | ZDNet

What Foursquare's new privacy policy means for small businesses | ZDNet | Social Media How To | Scoop.it
Companies will now be able to see more of their recent customers who check in with the mobile location app, along with their full names.
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Some updates to Foursquare that should help small businesses know their customers better starting Jan 28.

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At Work: Make LinkedIn profile as engaging as a LOL cat

At Work: Make LinkedIn profile as engaging as a LOL cat | Social Media How To | Scoop.it
If only your LinkedIn profile were more like a cat video. You know, those irresistible distractions that get sent your way, cats that play pingpong or jump 6 feet into the air to retrieve a toy.
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A bit of humor with a lot of truth!

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10 ways to suck at social media

10 ways to suck at social media | Social Media How To | Scoop.it
There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru.
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Well wriiten and concise.  Worth a read.  Do you spread yourself thin or not listen?

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What is Branding? And Should Small Businesses Care?

What is Branding? And Should Small Businesses Care? | Social Media How To | Scoop.it
What is branding? This articles answers the question in terms small businesses understand, and offers 4 quick and inexpensive ways to reinforce brand.
Gwynne Wade's insight:

Does you small business have an identity?  Think about and and if you don't know what branding is or if you have a true brand, read this interesting article.  You don't have to be large to be known for something.

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The ultimate guide to colors and formatting for better conversion

The ultimate guide to colors and formatting for better conversion | Social Media How To | Scoop.it
It’s a concept that has been instilled in us since the beginning of grade school: reading is a powerful tool for learning.
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An interesting article including some good examples of the use of color and layout to attract visitors.  Some of it is obvious, but still worth a look.

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Can You Measure the ROI of Your Social Media Marketing? | MIT Sloan Management Review

Can You Measure the ROI of Your Social Media Marketing? | MIT Sloan Management Review | Social Media How To | Scoop.it
Image courtesy of Flickr user jolieodell.
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This is interesting - Social Media ROI is tough.  Suggests that social media returns should also be measured by change in customer behavior, not just dollars and that traditional measures don't work (I think we know that by now).  What matters in SM?  Brand awareness, engagement, and word of mouth.  Consumers are in control, not marketers.  They then go on to explain a path to effect SM strategy.  So, do you agree?

 

You need to sign up to read this article, but it's free (up to 3 articles per month).

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Which infographic is right for you?

Which infographic is right for you? | Social Media How To | Scoop.it
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
Gwynne Wade's insight:

Good infographic on infographics.  What?  Seriously - which type of infographic should you use to convey information.  Check it out - useful.

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Do bigger images mean improved conversion rates? Three case studies

Do bigger images mean improved conversion rates? Three case studies | Social Media How To | Scoop.it
Are your landing page or product page images big enough to get the best conversion rate that you can get? We’ve seen a wide variety of marketers testing image size these days, including B2B, ecommerce and media sites.
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Some interesting case studies and the result surprised me in at least one case.  I guess size does matter.

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Social Media How To | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Gwynne Wade's insight:

Wow, I agree with Martin - this post is PACKED with useful info and links on tools to help you be productive with Social Media.  Very nice.

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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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Using Facebook Graph Search For Business

Using Facebook Graph Search For Business | Social Media How To | Scoop.it
How can business owners optimize Facebook Graph Search? It's the Facebook feature we've all been waiting for!  The ability to find things on Facebook -- A bank of one billion+ users that log in from their home, office, and mobile phones.

Via Martin Gysler
Gwynne Wade's insight:

A well written article on the new Facebook Graph search and how you can use it for your business.

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Martin Gysler's curator insight, February 18, 2013 9:07 AM

I look forward to try this new tool.


This post has an interesting approach from Facebook graph search for business and shows the real potential from the tool.

 

Let me know what you think, and if in your opinion this tool will be a plus for you and your business.

Martin Gysler's comment, February 19, 2013 2:58 PM
I'm glad you like it Gwynne ;-)
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INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet | Social Media How To | Scoop.it
Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic.
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Useful if you haven't seen it - All the SM sizing in one place!

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[Infographic] Facebook: Best Days To Post, Segmented By Industry | LinchpinSEO Chicago

[Infographic] Facebook: Best Days To Post, Segmented By Industry | LinchpinSEO Chicago | Social Media How To | Scoop.it
[Infographic] Facebook: Best Days To Post, Segmented By Industry by Bill Ross of Linchpin SEO, A Small Business Digital Agency in Chicago.
Gwynne Wade's insight:

If you haven't seen this yet, it's a good source of info about when to post on Facebook based on looking at 1,800 companies.  It's broken down by industry.

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With Yelp and Angie's List, everyone's a critic

With Yelp and Angie's List, everyone's a critic | Social Media How To | Scoop.it
After hearing rave reviews from his friends, Scott Cover decided it was time to try the pizza at Joe Squared himself. But after a lackluster pie and what he considered overpriced beers, Cover felt...
Gwynne Wade's insight:

This is an interesting read on Yelp.  It discusses some of the pitfalls of using Yelp,  how you can deal with negative reviews, and compare Yelp to the "non-anonymous" Angie's list.  A must read for small businesses.

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The future of mobile in 2013

The future of mobile in 2013 | Social Media How To | Scoop.it
As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead.
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Food for thought - has your company optimized for mobile yet?

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