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How Social Media Supports SEO

How Social Media Supports SEO | Social Media & Hospitality | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello
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The new way to enahance your website 

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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

Social Media & Hospitality
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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO | Social Media & Hospitality | Scoop.it

SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.

 

Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.

 

As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).

 

To understand what is popular, relevant, and credible, the search engines are turning to social media.

 

Read More:  http://www.clickz.com/clickz/column/2342211/7-legitimate-ways-that-social-media-impacts-seo


Via Antonino Militello
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Marilyn Moran's curator insight, April 30, 2014 8:38 PM

Social media can impact SEO simply by encouraging natural link building. Think about it? Google doesn't want you to manufacture back links to manipulate page rank. But it's OK for others to share your content, right? Using social media so that others can find and share your content is natural and should demonstrate what Google wants to see. Of course, people will abuse that, too. Which is why engagement is key; develop and nurture relationships so there's always a genuine connection.

2DiFore Marketing Solutions's curator insight, May 1, 2014 7:48 AM

Did you know that Social Media usage has risen tremendously over the last 5 years? Well of course you do, you are reading this :) Ask yourself how does it impact your SEO.

9Dotstrategies's curator insight, May 6, 2014 3:59 AM

Find out how social media impacts SEO #socialmedia #impacts #SEO #9dotstrategies

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How You Can Get More Pinterest Followers (Infographic)

How You Can Get More Pinterest Followers (Infographic) | Social Media & Hospitality | Scoop.it
Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.

Via Kelly Lieberman
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Peg Corwin's curator insight, March 3, 2014 8:50 AM

Meaty infographic on expanding and engaging those Pinterest followers.


If you like this scoop, might you consider a thumbs up or share?

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14 Tools to Create Engaging Infographics and Images for Social Media Posts - Huffington Post

14 Tools to Create Engaging Infographics and Images for Social Media Posts - Huffington Post | Social Media & Hospitality | Scoop.it
14 Tools to Create Engaging Infographics and Images for Social Media Posts
Huffington Post
Images aren't just useful for Twitter, either. Facebook and Google+ posts look great with images in them, and Pinterest and Instagram are all about images.
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5 Reasons Your Business Needs to Be on Pinterest

5 Reasons Your Business Needs to Be on Pinterest | Social Media & Hospitality | Scoop.it
I almost always recommend businesses join and use Pinterest as part of their comprehensive social media marketing strategy. In fact there are five important reasons why your business needs to consider being on Pinterest.

Via Kelly Lieberman
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29 Social Media Tools for the Busy Social Media Marketer - Business 2 Community

29 Social Media Tools for the Busy Social Media Marketer - Business 2 Community | Social Media & Hospitality | Scoop.it
Are you using the right social media tools to manage your social media presence?To be everywhere on social media is really hard, but there are some great tools that can help you save time and increase the effectivness of your efforts.
Via Ivo Nový
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Rescooped by Philip Search from SEO and Social Media Marketing
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How Social Media Supports SEO

How Social Media Supports SEO | Social Media & Hospitality | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello
Philip Search's insight:

The new way to enahance your website 

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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

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The Empowered Consumer – 5 Facts You Must Not Ignore

The Empowered Consumer – 5 Facts You Must Not Ignore | Social Media & Hospitality | Scoop.it
 


Without a shadow of doubt, the biggest ‘winner’ in the rise and rise of social networks has been the consumer.
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5 Most Innovative Travel Startups of 2013

5 Most Innovative Travel Startups of 2013 | Social Media & Hospitality | Scoop.it

The travel industry is one of the most challenging industries in which to start a company. From the highly competitive market for users to the difficulty of finding investment. To start up a successful company in the travel industry, you must not only build a pleasing product that solves an actual problem faced by many people, but you must also also create an especially strong marketing and partnerships plan to build your customer base. The most successful travel startups find a niche that isn't yet serviced and build the best product possible to fit that category.

 

Here are five of the most innovative travel startups of 2013 that are doing things right: http://dashburst.com/most-innovative-travel-startups-2013/


Via Tourism Australia
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Bradley Woods's curator insight, October 28, 2013 8:13 PM

New innovation continues in the tourism and travel sector

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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Social Media & Hospitality | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.
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Rescooped by Philip Search from ITQ Social Media
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Generate a Buzz: 3 Ways Text Messaging Enhances Your Content | Content Marketing Institute

Generate a Buzz: 3 Ways Text Messaging Enhances Your Content | Content Marketing Institute | Social Media & Hospitality | Scoop.it
Make sure your content will generate a buzz -- literally -- in consumers' pockets. Here are three ways text messaging enhances your content.

Via Mary Thomas
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How To: Instagram Tips for Hotels and Restaurants - The Revinate Blog

How To: Instagram Tips for Hotels and Restaurants - The Revinate Blog | Social Media & Hospitality | Scoop.it
Last month, we hosted a Social Media State of the Union webinar that focused on the rapid emergence of three newer social platforms: Instagram, Google+ and Pinterest.

Via [6c] Jonny Sheppard
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How to Create and Share Infographics for Free - SocialTimes

How to Create and Share Infographics for Free - SocialTimes | Social Media & Hospitality | Scoop.it
They're colorful, they're informative, and they fit snugly into your WordPress blog without any help from you. We're talking about infographics. Here's where to go to design them for free and then share them with the world.
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Content Marketing Checklist: 13 Things You Must Do Before You Publish Content

Content Marketing Checklist: 13 Things You Must Do Before You Publish Content | Social Media & Hospitality | Scoop.it
To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And use it!
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Social Media & Hospitality | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

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10 Ways to Make Your LinkedIn Profile Stand Out as a Job Seeker - Social-Hire

10 Ways to Make Your LinkedIn Profile Stand Out as a Job Seeker - Social-Hire | Social Media & Hospitality | Scoop.it

Via Steve Cassady
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Steve Cassady's curator insight, March 2, 2014 11:43 PM

Nice Tips focusing on a LInkedin User seeking a Job

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Official Google Communities & Google Pages on #Google Plus

Official Google Communities & Google Pages on #Google Plus | Social Media & Hospitality | Scoop.it

Google Plus is currently the fastest growing social network on the internet; although not quite the size of Facebook (yet), the fact that it has Google behind it means that it is only going to become more prevalent in our online lives.

There are lots of great guides out there on Google Plus, but one of the things you can do right now is to join some of the Google Plus communities (like real time forums) and follow Google Plus pages and people from Google itself.


Via Jaana Nyström
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Jaana Nyström's curator insight, February 20, 2014 6:32 AM
Official Google Communities & Google Pages on Google Plus - A Complete Resource List!
Bagus Kresna's curator insight, February 20, 2014 7:22 PM

It nice.. 

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Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser

Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser | Social Media & Hospitality | Scoop.it
“ Google's 200 Ranking Factors, the complete list an infographic The Google Panda update began the process of putting emphasis on the quality of the backlink”
Via WordPress SEO & Social Media
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Really useful
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25 New Social Media Conversion Resources You Shouldn’t Miss | Unbounce

25 New Social Media Conversion Resources You Shouldn’t Miss | Unbounce | Social Media & Hospitality | Scoop.it

Social media conversion – many of us are talking the talk, but do we really know what it means or how to achieve, and more importantly, measure it?

 

If you’re wondering how to best use social media in your business, how to reach your customers better and how to measure what you’re doing, then you’ve come to the right place.

 

I’ve collected a bunch of the best new links that will help you figure it out and implement it like a … well, whatever you want to implement it like. :)

 

Here are 25 of the best posts on social media conversion in the last couple of weeks, arranged by topic:


Via Nick Avedesian
Philip Search's insight:

Social Media explained the #Hospitality way 

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Ivo Nový's comment, September 23, 2012 5:57 AM
thats great.. I like it. Thank you Martin, i.
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Social media important tool for small business

Social media important tool for small business | Social Media & Hospitality | Scoop.it
Social media is an effective way for small businesses to connect with customers and build a brand for the cost of some time and creativity.
Philip Search's insight:

especially now with the change in google analytics 

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Staffing Your Digital Campaign Team | Social Media Today

Staffing Your Digital Campaign Team | Social Media Today | Social Media & Hospitality | Scoop.it
We are 10 years past the time when a good digital campaign can be run by your webmaster. The right person to lead digital campaigns is a senior strategy staffer.
Philip Search's insight:

Do you need some #socialmedia guidence ?

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Content Marketing Evolution | Development Stages | Step-By-Step Guide

Content Marketing Evolution | Development Stages | Step-By-Step Guide | Social Media & Hospitality | Scoop.it
From a simple online presence to full-fledged marketing, companies move through specific stages. Use this guide to power your content marketing evolution.
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Rescooped by Philip Search from SocialMediaRestaurants.com
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Capture the Restaurant Guest Dining or Kitchen Experience with SocialCam Video App

Capture the Restaurant Guest Dining or Kitchen Experience with SocialCam Video App | Social Media & Hospitality | Scoop.it
Socialcam is the easiest way to share video with your friends and on social networks.

 

-Create videos of any length with custom filters
-Videos stored in the cloud & viewable from any device

-Share to Facebook, Twitter, Youtube, Email, SMS
-Easy to browse feed of your friend's videos


Via SocialMediaRestaurants.com
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Rescooped by Philip Search from ITQ Social Media
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Infographic: How to engage journalists on social media | Articles | Home

Infographic: How to engage journalists on social media | Articles | Home | Social Media & Hospitality | Scoop.it
A recent survey of reporters found that they visit roughly three social media channels for each article they research.

Via Mary Thomas
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How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule | Social Media & Hospitality | Scoop.it
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
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17 Techie Shortcuts for Content Marketing

17 Techie Shortcuts for Content Marketing | Social Media & Hospitality | Scoop.it
When you are in a pinch and need to dig your way out of a content chasm, try these handy content marketing tools.
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