The question of whether social media marketing really pays off is one that’s been repeatedly asked by brands and marketers in recent years. This infographic presents 10 great examples of ROI but the "youtility" is diminished by the ad agency me-me-me-me approach in presenting it. Time for a rethink and lesson in content marketing fundamentals, MDG....
6 Tips For Hiring a Real Social Media Marketer Search Engine Watch Social Media Manager Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer.
The Anti-Social CEO's Guide To Social Media Forbes My fellow contributor Mark Fidelman in 2012 claimed that an IBM study showed that CEOs who don't use social media are at a competitive disadvantage to those who do.
They don't understand what it's for, or why there's a need to tell strangers what they're thinking every moment of the day. Twitter currently has 250 million monthly active users. That's smaller than Twitter would like.
Wamda Don't overthink your startup's social media strategy Wamda The thing is, more often than not, startups do not have the financial or human resources that Just Falafel has, yet I believe they can still manage to pull it off and steer their...
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