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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]


Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."


In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.


Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


Via Martin Gysler
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The Power of ReTweeting: The 7 Reasons to RT on Twitter

The Power of ReTweeting: The 7 Reasons to RT on Twitter | Social Media Headlines | Scoop.it

If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.

 

For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.

 

From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.

 

http://podjam.tv/2011/08/30/the-power-of-retweeting-the-7-reasons-to-rt-on-twitter/


Via janlgordon
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Have you got social media fatigue? Blog on brand failure

Have you got social media fatigue? Blog on brand failure | Social Media Headlines | Scoop.it

Are brands giving their social media customers what they want? Brian Solis suspects not . . .

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How Marketers Can Use Empire Avenue by (e)VICTORIA #EAv

How Marketers Can Use Empire Avenue by (e)VICTORIA #EAv | Social Media Headlines | Scoop.it
"The game for social media addicts can potentially help marketers build their brands." - Victoria Harres/PR Newsiwre

--- (e)NAKEVA's 0.02e ---
Victoria offers examples of brands using Empire Avenue to build an EA community of investors and market the brand. that's what makes this post different from others that may have pointed out similar strategy. In particular, look at the options under Sponsor. This is not unlike brands marketing on Zynga, but appears to be much more affordable with real dollars.
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