Forget the Klout Score! What’s Your Social Zoom Factor? | Social Media Today | Social Media Headlines |

There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out.

I have received several tweets and messages recently asking me for tips to help people raise their Klout score.


If you are focused on trying to raise your Klout or other influence score I have only one answer for you… you are measuring the wrong metric!

Via Martin Gysler