How Marketers Can Use Empire Avenue by (e)VICTORIA #EAv | Social Media Headlines |
"The game for social media addicts can potentially help marketers build their brands." - Victoria Harres/PR Newsiwre

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Victoria offers examples of brands using Empire Avenue to build an EA community of investors and market the brand. that's what makes this post different from others that may have pointed out similar strategy. In particular, look at the options under Sponsor. This is not unlike brands marketing on Zynga, but appears to be much more affordable with real dollars.