Sponsor PostI recently attended a digital media conference in with several well-known brands and companies openly discussing their social solutions. As we talked through sessions, over coffees, dinners, and into the wee hours of the night, 3 viewpoints...
Free Service Will Let Video Content Curators Dip Into World's Largest Rights-Cleared Clip Pool for Fast Video Creation
SANTA CLARA, CA--(Marketwire - Sep 13, 2011) - Stroome, the free, cloud-based video platform that lets users quickly edit, remix, discover and share video, will be demonstrating onstage at the prestigious DEMO Fall 2011 conference being held this week at the Hyatt Regency Silicon Valley.
Journalists, filmmakers, musicians, students, sports enthusiasts, travelers, activists, bloggers -- basically anyone who wants to create original content -- can use the Stroome service. Stroome users can work alone or find like-minded collaborators to create and share video. The Stroome cloud-based platform gives editors the option of keeping their video private or sharing it with everyone across the web and on social media sites. There is nothing to download -- it all happens in the browser....
Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change.
Bing, Google, and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. It’s less great news for sites that rely heavily on link buying.
Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s.
“As ideas, thoughts, questions and answers are shared more freely and easily than ever, the increased amount of information from social sources provides great benefits to users,” says a Microsoft spokesperson for Bing.
“The links that you build through social media, the references, the authority — all can have an impact in various ways on how you are ranked and listed even in ‘regular’ search results,” says Danny Sullivan, Editor-in-chief of Search Engine Land, in an email interview. “Social media allows for people to provide more trusted signals.”....
Remember that scene in Batman where he’s able to see the whole city through people’s cellphones, Mobli CEO and founder Moshiko Hogeg asks me on a visit to his office. “That’s our vision,” he says. “Anything worth seeing has someone there with a camera.”
Mobli, a social video and photo platform, is updating its platform and adding Android and BlackBerry apps to the service it launched on the iPhone in April.
Two guys walk into a bar. Ouch. Insert rimshot and cymbal here. Ok, probably not the funniest thing you’ve heard or seen today, but can you remember what that humorous moment was? I’ll bet you can. Was it a 30 second advertising spot? Was it your favorite morning radio DJ? 4 venture capitalists rapping? Or perhaps a YouTube video illustrating the power of the force?
Either way, by employing humor in their message these advertisers, radio personalities, or car manufacturers not only got their message in front of you, but they presented it in such a way that you remembered it.
While the previous examples illustrate messages that have a decent sized budget behind them, clever marketers know that adding a bit of humor to your social media campaigns can make the critical difference between yawn and yahoo!
We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years.
Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years. The previous generation built their personal brands on television, radio, magazines and newspapers.
If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.
For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.
From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.
Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon.
Earlier this week we looked at the remarkable growth of Tumblr, a blogging and curation service that now gets over 12 billion page views per month. Tumblr is mostly used as a consumer curation tool - it's an easy way for people to re-post articles, images and videos. But Tumblr can also be used to power a news website.
That's exactly what ShortFormBlog does.
The concept behind ShortFormBlog is very simple: to publish really short posts throughout the day. Smith told us in an interview that the site aims "to tell stories using visual storytelling, inspired in part by newspaper design."
The site publishes over 200 posts per week, an average of about 30 per day (higher on weekdays). There are currently four other contributors, other than Smith. The site can be consumed by following on Tumblr, or by RSS, Twitter and Facebook.....
For startups, a killer social media strategy is the key to success. If you’re feeling anti-social and think you can keep quiet — think again. You have to take part in the world you’re helping to create, and there’s a right way and a wrong way to do it.
Read on and sink your teeth into 11 steps startups should take to market themselves at launch.
Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter!
Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of linking building on Twitter will be....
Wibbitz provides a video player plugin for your site that takes static web content like images, headlines and video clips- in real-time and automatically creates an interactive video, giving users an engaging overview of the website by...
Via Robin Good
We share our photos, thoughts, locations and more on a ton of websites every day. From Twitter, to Instagram, to Foursquare, and more, each of us have a service or two which we use religiously on a daily basis. Glossi is the latest site which gives you one place to bring all of that information together.
Glossi possesses some similarities to Twylah, a service we recently reviewed, but rather than just present the latest and most popular topics you’ve shared on Twitter, Glossi pulls in all of your content from Facebook, Twitter, Instagram, Tumblr and Foursquare.
Once you’ve signed up for a free account, you can simply authorize the accounts of your choice, and Glossi will instantly create a sleek and attractive lifestream of sorts for you.....
In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like.
If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S. Supreme Court Justice Potter Stewart’s famous but ultimately vague application: “I know it when I see it.”
In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. Instead of striving for Merriam-Webster precision, social media strategists would do better to focus on case studies.
So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.
So you may be asking yourself — OK, what should I be doing with social media marketing?
How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?
Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.