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Social Media: 3 Steps from 3 Great Companies - Forbes

Social Media: 3 Steps from 3 Great Companies - Forbes | Social Media Headlines | Scoop.it
Sponsor PostI recently attended a digital media conference in with several well-known brands and companies openly discussing their social solutions.  As we talked through sessions, over coffees, dinners, and into the wee hours of the night, 3 viewpoints...
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Stroome Brings Easy Video Collaboration and Social Sharing to the Cloud

Stroome Brings Easy Video Collaboration and Social Sharing to the Cloud | Social Media Headlines | Scoop.it

Free Service Will Let Video Content Curators Dip Into World's Largest Rights-Cleared Clip Pool for Fast Video Creation


SANTA CLARA, CA--(Marketwire - Sep 13, 2011) - Stroome, the free, cloud-based video platform that lets users quickly edit, remix, discover and share video, will be demonstrating onstage at the prestigious DEMO Fall 2011 conference being held this week at the Hyatt Regency Silicon Valley.


Journalists, filmmakers, musicians, students, sports enthusiasts, travelers, activists, bloggers -- basically anyone who wants to create original content -- can use the Stroome service. Stroome users can work alone or find like-minded collaborators to create and share video. The Stroome cloud-based platform gives editors the option of keeping their video private or sharing it with everyone across the web and on social media sites. There is nothing to download -- it all happens in the browser....

 

[read full article http://j.mp/p34uYz and visit official website http://www.stroome.com]


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, September 13, 2011 12:35 PM
Thank you for appreciation and sharing!
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How Social Media Affects Content Relevance in Search | Mashable

How Social Media Affects Content Relevance in Search | Mashable | Social Media Headlines | Scoop.it

Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change.

 

Bing, Google, and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. It’s less great news for sites that rely heavily on link buying.

Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s.


“As ideas, thoughts, questions and answers are shared more freely and easily than ever, the increased amount of information from social sources provides great benefits to users,” says a Microsoft spokesperson for Bing.

 

“The links that you build through social media, the references, the authority — all can have an impact in various ways on how you are ranked and listed even in ‘regular’ search results,” says Danny Sullivan, Editor-in-chief of Search Engine Land, in an email interview. “Social media allows for people to provide more trusted signals.”....

[read full article http://j.mp/nAZrnG]


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Facebook Tips for Small-Business Owners - TheStreet

Facebook Tips for Small-Business Owners - TheStreet | Social Media Headlines | Scoop.it
There's a right way to post on Facebook for the small-business owner who wants to maximize the social network's marketing power.
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Mobli's Social Broadcasting App Is the Closest You'll Get to Being Batman

Mobli's Social Broadcasting App Is the Closest You'll Get to Being Batman | Social Media Headlines | Scoop.it

Remember that scene in Batman where he’s able to see the whole city through people’s cellphones, Mobli CEO and founder Moshiko Hogeg asks me on a visit to his office. “That’s our vision,” he says. “Anything worth seeing has someone there with a camera.”

 

Mobli, a social video and photo platform, is updating its platform and adding Android and BlackBerry apps to the service it launched on the iPhone in April.

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How to use humor in social media, and sell it to the boss

How to use humor in social media, and sell it to the boss | Social Media Headlines | Scoop.it

Two guys walk into a bar. Ouch. Insert rimshot and cymbal here. Ok, probably not the funniest thing you’ve heard or seen today, but can you remember what that humorous moment was? I’ll bet you can. Was it a 30 second advertising spot? Was it your favorite morning radio DJ? 4 venture capitalists rapping? Or perhaps a YouTube video illustrating the power of the force?

 

Either way, by employing humor in their message these advertisers, radio personalities, or car manufacturers not only got their message in front of you, but they presented it in such a way that you remembered it.

 

While the previous examples illustrate messages that have a decent sized budget behind them, clever marketers know that adding a bit of humor to your social media campaigns can make the critical difference between yawn and yahoo!

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10 Steps To Promote Brand “You” With Social Media

10 Steps To Promote Brand “You” With Social Media | Social Media Headlines | Scoop.it

 

We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years.

 

Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years. The previous generation built their personal brands on television, radio, magazines and newspapers.

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10 Tips on Curating Social Media Content for Your Nonprofit or Foundation

10 Tips on Curating Social Media Content for Your Nonprofit or Foundation | Social Media Headlines | Scoop.it

I’ve discovered that curation is the best way to build an organization’s following and it’s often the first step in engaging supporters: first as audience members and then as contributors.

 

With social media, nonprofits and foundations are quickly becoming like local television stations sharing the latest news on their issues to build an audience for the values we’re “selling”.

 

As Rosenbaum puts it, content curation is “about adding value from humans who add their qualitative judgement to whatever is being gathered and organized.”

 

[read full  article http://j.mp/rb35OA]


Via Robin Good, Giuseppe Mauriello
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The Power of ReTweeting: The 7 Reasons to RT on Twitter

The Power of ReTweeting: The 7 Reasons to RT on Twitter | Social Media Headlines | Scoop.it

If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.

 

For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.

 

From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.

 

http://podjam.tv/2011/08/30/the-power-of-retweeting-the-7-reasons-to-rt-on-twitter/


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The Top 10 Social Analytics Tools for 2011

The Top 10 Social Analytics Tools for 2011 | Social Media Headlines | Scoop.it

Here are the ones that have stood out for us this year (so far):

 

http://PageLever.com – Facebook fan page insights and analytics on steroids.

 

http://PeopleBrowsr.com – One of the most comprehensive social media planning and monitoring tools ever released.

 

http://kyoo.com – Not a classic analytics tool, but it does give you a snapshot of online buzz relating to selected keywords.

 

http://SiteTrail.com – Have you ever wanted to get an idea of how a competitor’s website is performing? Well, now you can thanks to SiteTrail.com.

 

http://TwentyFeet.com – This helps you aggregate all of your social media performance data in the one place.

 

http://Tiny.ly – Tiny.ly is a URL shortener (like Bit.ly) but packs in real-time sharing and usage stats into the mix. Very handy.

 

http://Tweeb – an app for your iPhone that delivers bespoke Twitter analytics.

 

http://SimplyMeasured.com – Treat yourself to a free social media competitor analysis here.

 

http://CrowdBooster.com – This is an engagement dashboard which has some serious analytics capabilities built in.

 

Social Tracking Plugin from Google – Google has gone social in a big way in 2011 and this handy plugin works well alongside your standard analytics reporting.

http://www.google.com/support/analyticshelp/bin/answer.py?answer=1316556&topic=1316551


Via Robin Good
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Beth Kanter's comment, September 5, 2011 12:14 PM
looks good
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How To Get The Best Out of Facebook EdgeRank

How To Get The Best Out of Facebook EdgeRank | Social Media Headlines | Scoop.it

Have you heard of Facebook's EdgeRank algorithm?

 

You know, the one that decides whether fans see your posts or not.

 

Here some in depth info and an infographic explaining EdgeRank importance and how to make it work for you.


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Social Media: The Three Big Myths

Social Media: The Three Big Myths | Social Media Headlines | Scoop.it
Recent Gallup research debunks significant myths regarding social media: that it helps companies efficiently acquire customers, that social networkers are all the same, and that social networking is an online-only phenomenon.
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Audit Your Social Media Progress | Energise 2-0 Social Media

Audit Your Social Media Progress | Energise 2-0 Social Media | Social Media Headlines | Scoop.it
RT @CheckBuzz: Audit Your Social Media Progress http://ow.ly/6fPov #socialmedia #audit #ROI...
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How Tumblr is Changing Journalism: ShortFormBlog is News Curation Service | ReadWriteWeb

How Tumblr is Changing Journalism: ShortFormBlog is News Curation Service | ReadWriteWeb | Social Media Headlines | Scoop.it

Earlier this week we looked at the remarkable growth of Tumblr, a blogging and curation service that now gets over 12 billion page views per month. Tumblr is mostly used as a consumer curation tool - it's an easy way for people to re-post articles, images and videos. But Tumblr can also be used to power a news website.

That's exactly what ShortFormBlog does.

 

The concept behind ShortFormBlog is very simple: to publish really short posts throughout the day. Smith told us in an interview that the site aims "to tell stories using visual storytelling, inspired in part by newspaper design."

 

The site publishes over 200 posts per week, an average of about 30 per day (higher on weekdays). There are currently four other contributors, other than Smith. The site can be consumed by following on Tumblr, or by RSS, Twitter and Facebook.....

[read full article http://j.mp/pcgOsd]


Via Giuseppe Mauriello
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9 Facebook Marketing Success Stories You Should Model | Social Media Examiner

9 Facebook Marketing Success Stories You Should Model | Social Media Examiner | Social Media Headlines | Scoop.it

Are you curious what other companies are doing to achieve success with Facebook marketing? You’ve come to the right place.

 

 

This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices.

You’re guaranteed to find inspiration for your Facebook marketing efforts here.

 

These tactics will work for just about any business—large or small, B2B or B2C. So let’s dig in!....

[read full article http://j.mp/oD2O4F]


Via Giuseppe Mauriello
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Social Media Marketing: How

Social Media Marketing: How | Social Media Headlines | Scoop.it
Social media marketing has now become an important feature in the propagation of business and advertising. Since the exposure found on these websites is unassailable, it cannot be ignored.
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Bringing Order to Twitter Chaos: Twylah's Topic Tracker

Bringing Order to Twitter Chaos: Twylah's Topic Tracker | Social Media Headlines | Scoop.it

If you're suffering from info overload on your Twitter stream, Twlylah might just be the answer to help you track your favourite topics . . .

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Social media key in employment marketing

Social media key in employment marketing | Social Media Headlines | Scoop.it
Lines blurring between human resources and marketing as companies turn proactive to reach people not actively searching for other job openings, and social media vital in such initiatives, expert says.
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A Social Media Strategy for Startups in 11 Steps

A Social Media Strategy for Startups in 11 Steps | Social Media Headlines | Scoop.it

For startups, a killer social media strategy is the key to success. If you’re feeling anti-social and think you can keep quiet — think again. You have to take part in the world you’re helping to create, and there’s a right way and a wrong way to do it.

 

Read on and sink your teeth into 11 steps startups should take to market themselves at launch.

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Yes, You Really Can Build Links With Twitter Curating Content | SEOmoz

Yes, You Really Can Build Links With Twitter Curating Content | SEOmoz | Social Media Headlines | Scoop.it

Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter!

 

Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of linking building on Twitter will be....

[read full article and view video http://j.mp/nfVO86]


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Automatically Convert Text Articles Into Interactive Video Clips Summaries: Wibbitz

Automatically Convert Text Articles Into Interactive Video Clips Summaries: Wibbitz | Social Media Headlines | Scoop.it
Wibbitz provides a video player plugin for your site that takes static web content like images, headlines and video clips- in real-time and automatically creates an interactive video, giving users an engaging overview of the website by...
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Glossi creates a lifestream of your content from your social networks in minutes | The Next Web

Glossi creates a lifestream of your content from your social networks in minutes | The Next Web | Social Media Headlines | Scoop.it

We share our photos, thoughts, locations and more on a ton of websites every day. From Twitter, to Instagram, to Foursquare, and more, each of us have a service or two which we use religiously on a daily basis. Glossi is the latest site which gives you one place to bring all of that information together.

 

Glossi possesses some similarities to Twylah, a service we recently reviewed, but rather than just present the latest and most popular topics you’ve shared on Twitter, Glossi pulls in all of your content from Facebook, Twitter, Instagram, Tumblr and Foursquare.

 

Once you’ve signed up for a free account, you can simply authorize the accounts of your choice, and Glossi will instantly create a sleek and attractive lifestream of sorts for you.....

[read full article http://j.mp/pvsWSD]


Via Giuseppe Mauriello
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Lisa Loeffler's comment, September 5, 2011 3:01 PM
Kind of taking scoop.it to next level. I look forward to when brands use this more instead of just consumers. The BIG picture across a brand on ALL SM networks is pretty powerful.
Giuseppe Mauriello's comment, September 5, 2011 3:11 PM
Hi Lisa,
It would be very interesting that SME use some of these tools about content curation in the next future!
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9 Reasons Why Your Content Is Not Shared on Social Networks: New Research

9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Social Media Headlines | Scoop.it
Find out how to motivate your customers to share your content and the mistakes you need to avoid for a strong social media content strategy.
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15 Case Studies to Get Your Client On Board With Social Media

15 Case Studies to Get Your Client On Board With Social Media | Social Media Headlines | Scoop.it

In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like.

 

If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S. Supreme Court Justice Potter Stewart’s famous but ultimately vague application: “I know it when I see it.”

 

In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. Instead of striving for Merriam-Webster precision, social media strategists would do better to focus on case studies.


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The 7 Essential Elements of Effective Social Media Marketing | Copyblogger

The 7 Essential Elements of Effective Social Media Marketing | Copyblogger | Social Media Headlines | Scoop.it

So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).


We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.


So you may be asking yourself — OK, what should I be doing with social media marketing?


How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.....

[read full article http://j.mp/oWbN3C]


Via Giuseppe Mauriello
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