By Mark Pack - http://bit.ly/AkNt7j
The swift rising of new social network Pinterest is understandably resulting in people falling ravenously on any data for who is using it, how and why.
The risk is that a single source of data ends up being widely circulated and taken as gospel, when an alternative analysis tells a very different story.
A great case in point at the moment is Pinterest and the Visual.ly Infographic comparing Pinterest traffic in the US and the UK - http://bit.ly/wdcGMp.
It’s a nicely presented and useful piece of analysis… but it takes its data from only one source which for a relatively low traffic site (as Pinterest currently is in the UK) can be rather risky.
Compare Visual.ly’s data (from Compete) with the data from a rival metric firm (Nielsen) for the same month of December 2011 and this is what you get: