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Social Media Guru
For the most impressive & interesting social media-isms
Curated by Tim Spencer
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Facebook WiFi comes to some Netgear routers, allowing small businesses to offer free WiFi access

Facebook WiFi comes to some Netgear routers, allowing small businesses to offer free WiFi access | Social Media Guru | Scoop.it
Netgear has teamed up with Facebook to let small businesses offer their customers free WiFi access in exchange for checking in to a business Facebook Page.

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Mobile messaging apps: The threat to Facebook and other social networks

Mobile messaging apps: The threat to Facebook and other social networks | Social Media Guru | Scoop.it
These days it's common for most Web firms to be focused on mobile. Facebook, Twitter, Google, you name it, they're all building their smartphone (and feature phone offerings) in a bid ...
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This is why Twitter is worried about Line and other messaging apps stealing its ad money

This is why Twitter is worried about Line and other messaging apps stealing its ad money | Social Media Guru | Scoop.it
If you read Twitter's S-1 filing, or the resulting media reports, then you'll be aware that the company highlighted a few Asian messaging firms that it sees as potential threats.

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Co-op claims retail 'first' with Snapchat campaign | Marketing Magazine

Co-op claims retail 'first' with Snapchat campaign | Marketing Magazine | Social Media Guru | Scoop.it
Co-op claims retail 'first' with Snapchat campaign, The Co-operative claims it is the first major UK retailer to use Snapchat for marketing purposes, with a promotional campaign targeting students.
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This Is The Best Twitter Conversation You Will Read Today

This Is The Best Twitter Conversation You Will Read Today | Social Media Guru | Scoop.it
It starts as a chat between a mobile operator and a customer, and then it just gets weirder and weirder.
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Labour's Thunderclap heard by 4.5 million Twitter users

Labour's Thunderclap heard by 4.5 million Twitter users | Social Media Guru | Scoop.it
Party's #freezethatbill campaign was tweeted by 848 people simultaneously, ensuring wide reach but also annoyance. By Alex Hern.
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Pharma At The Social Media Tipping Point: A Report From #SMWKetchum

Pharma At The Social Media Tipping Point: A Report From #SMWKetchum | Social Media Guru | Scoop.it
The Pharma industry has been engaging with social media for several years now, but we’ve become far too accustomed to seeing Facebook pages that have been closed down, You Tube channels with commen...
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Paul McCartney launches free stickers for his 3.1m Line followers

Paul McCartney launches free stickers for his 3.1m Line followers | Social Media Guru | Scoop.it
Sir Paul McCartney launched a profile on mobile social networking app Line two weeks ago, and had signed up 270k fans by 25 October. Fou
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Now available: Scheduled Tweets | Twitter Blogs

Now available: Scheduled Tweets  | Twitter Blogs | Social Media Guru | Scoop.it
Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live wit......
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UK digital adspend hits record 6 month high of £3bn | IAB UK

UK digital adspend hits record 6 month high of £3bn | IAB UK | Social Media Guru | Scoop.it
Advertisers spent a record six-month figure of £3.04 billion in the first half of 2013.
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Snapchat – is it safe for brands to come in? | Tempero

Snapchat – is it safe for brands to come in? | Tempero | Social Media Guru | Scoop.it
Now the Snapchat app has shed some of its controversy around sexting, is it a safe place for brands to enter?
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'Iran president' tweets Twitter head

'Iran president' tweets Twitter head | Social Media Guru | Scoop.it
Twitter co-founder Jack Dorsey and an account used by Iran's President Hassan Rouhani discuss Iran's social media ban by tweet.
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Top 5 Social Media Predictions for 2014

Top 5 Social Media Predictions for 2014 | Social Media Guru | Scoop.it
When it comes to social media, what can we expect to see next year? Here are 5 social media predictions for 2014 from some of our key executives.
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Yep, games are going to be a giant cash cow for WeChat

Yep, games are going to be a giant cash cow for WeChat | Social Media Guru | Scoop.it
The tech world by now is pretty much fully awake to the fact that messaging apps are the new social networks, and that the likes of Japan's Line, South Korea's KakaoTalk, and China's WeChat (Weixin...
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Facebook experiments with introducing a 'sympathise' button

Facebook experiments with introducing a 'sympathise' button | Social Media Guru | Scoop.it
As Facebook users know all too well, there are times when the like button just won't do. You may want to show solidarity with your...
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David Cameron is trying to repair China’s “hurt feelings” with his new Sina Weibo account

David Cameron is trying to repair China’s “hurt feelings” with his new Sina Weibo account | Social Media Guru | Scoop.it
Today (Dec. 2) UK prime minister David Cameron and a retinue of more than 100 business representatives—the largest-ever British trade delegation to go to China—descended on Beijing. Cameron met with Chinese premier Li Keqiang, discussing a...
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Twitter and Viacom announce Twitter Amplify partnership

Twitter and Viacom announce Twitter Amplify partnership | Social Media Guru | Scoop.it
Viacom has announced a partnership which will see it deliver social video advertisements for its channels via Twitter Amplify.The...
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That Time Twitter Absolutely Tore Apart JPMorgan's Terrible Marketing Stunt

That Time Twitter Absolutely Tore Apart JPMorgan's Terrible Marketing Stunt | Social Media Guru | Scoop.it
JPMorgan Chase, the country's biggest bank by assets, and a company that's dealt with more than $30 billion-plus in fines and legal costs since 2009, thought hosting a Twitter question-and-answer session would be a good idea.
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A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages | TechCrunch

A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages | TechCrunch | Social Media Guru | Scoop.it
Facebook is apparently testing displaying star ratings, out of a possible five in total, on Pages on the desktop version of its site, according to a reliable..
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Facebook’s Q3 earnings – live

Facebook’s Q3 earnings – live | Social Media Guru | Scoop.it
The Tech blog from the Financial Times writes about the web, Silicon Valley, innovation and social media.
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BSkyB and Twitter to share Champions League video highlights - FT.com

BSkyB and Twitter to share Champions League video highlights - FT.com | Social Media Guru | Scoop.it
British Sky Broadcasting has teamed up with Twitter to share video highlights from Uefa Champions League football games in real time, a big step forward for Twitter’s TV strategy ahead of an initial public offering that could value it at $15bn.
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Advertisers remain wary to branch out on Twitter - FT.com

Advertisers remain wary to branch out on Twitter - FT.com | Social Media Guru | Scoop.it
Advertising on Twitter is the microblogging site’s biggest source of revenue but for many marketers, it is still very much an experiment.
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Twitter’s got the whole world in its hands - FT.com

Twitter’s got the whole world in its hands - FT.com | Social Media Guru | Scoop.it
As the social media company prepares for its initial public offering, FT reporters examine how different demographics use Twitter and what cultural impact the 140-character messages have had around the world.
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