So you want to be active in social media and engage with your consumers and followers, but you're not sure if you can handle a negative situation?Relax, it's not the end of the world. In this article, I'll be sharing with you a simple example that I faced not too long ago and how I managed to turn a potentially negative experience into a positive one.
With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.
The Ideas Factory campaign asks Facebook users to register and submit ideas for possible improvements, as well as voting for the best ideas submitted by others. And, of course, there are iPads to be won...
Site under fire over lack of user consent... A number of European privacy regulators are investigating Facebook’s facial recognition feature amid mounting concern about the technology, which attempts to identify people in photos uploaded to the website.
The social networking site has come under fire from the German, UK and Irish authorities for introducing the feature without permission from users.
“Again Facebook has changed its Privacy Declaration without the users’ consent. I do not think that Facebook’s action does conform to European and German data protection law,” said Peter Schaar, the German commissioner for data protection
As Facebook continues to innovate at a rapid pace, it is the marketer's job to translate those innovations into an enhanced experience for their current and potential fans and customers. In the last few months, there have been several changes that affect the looks of Facebook Pages, how they can be promoted, how brands can communicate on Facebook, the impact of sharing, and much, much more. But don't worry. We know that there is a lot to keep up with, so we wanted to lay out all of the recent changes in one spot to serve as a helpful guide.
Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually. Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, meaning your boss might just not notice you posting status updates and using FB chat while hard at work! Ok, so that probably doesn’t apply to most people who read this blog, but I’m sure you can picture it, we’ve all got friends who need this!
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in.
"One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it."
GetGlue is a service that helps you find your next favorite movie, book, music album or other every day thing (here's a list of supported categories). GetGlue shows you things that you'll like based on your personal tastes, what your friends like, and what's most popular on GetGlue. How Does GetGlue Work?
You can use GetGlue by visiting the GetGlue.com site, by downloading the browser add-on for use on popular pages around the web, or by using one of our mobile apps. When you visit pages about books, movies, music, etc. you can click thumbs-up or thumbs-down on things you like or dislike. GetGlue will then suggest you books, movies, music, etc. that you'll like based on your personal tastes and what your friends like.
While microblogging social network Twitter may lack an advertising platform for vendors, the company has been very successful in growing in-house advertising efforts.
The company’s “Promoted Trends” cost is currently $120,000 per day for advertisers, which is up significantly from the $25,000 to $30,000 it charged in April 2010, said Twitter’s director of revenue Adam Bain in a recent interview with ClickZ.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.