Social Media Guru
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For the most impressive & interesting social media-isms
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Facebook To Launch Crowdsourced Ad Format Next Week | Fast Company

Facebook To Launch Crowdsourced Ad Format Next Week | Fast Company | Social Media Guru | Scoop.it
Facebook Comment adsFacebook knows that its future lies in creating new and compelling ways for brands to advertise on its platform.
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Calculating the ROI of Social Media | Ad Age Stat - Advertising Age

Calculating the ROI of Social Media | Ad Age Stat - Advertising Age | Social Media Guru | Scoop.it
Using customer service as an example, here's how we calculate social media's ROI for a department.
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Majority of over-45s consider Facebook exit - Brand Republic News

Majority of over-45s consider Facebook exit - Brand Republic News | Social Media Guru | Scoop.it
Almost half of Facebook members are considering leaving the social network, according to a survey commissioned by Marketing.
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Hotel chain turns to social media gaming on Facebook to help fill jobs | Tnooz

Hotel chain turns to social media gaming on Facebook to help fill jobs | Tnooz | Social Media Guru | Scoop.it
Marriott is hoping popularity of Facebook games such as Farmville will trigger enthusiasm for its own new game, built as a major part of its recruitment strategy.
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Everloop Pioneers Kids' Social Playground As Facebook Lurks At The Gates | Fast Company

Everloop Pioneers Kids' Social Playground As Facebook Lurks At The Gates | Fast Company | Social Media Guru | Scoop.it
kid blocking cameraNow or in the near future, Facebook wants your kids. And your kids, face it, want their Facebook.
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Facebook app tests theory that first impressions count | Technology | guardian.co.uk

Facebook app tests theory that first impressions count | Technology | guardian.co.uk | Social Media Guru | Scoop.it
Keith Stuart: Mr Fante's Games of Judgement could tell us a lot about how we're perceived on Facebook...
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What Facebook fails to recognise | Beth Wellington | Comment is free | guardian.co.uk

What Facebook fails to recognise | Beth Wellington | Comment is free | guardian.co.uk | Social Media Guru | Scoop.it
Beth Wellington: Facebook has form for being cavalier with users' privacy, but its new facial recognition software has truly dangerous implications...
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Facebook IPO: Shares + Likes = $100bn valuation | Technology | guardian.co.uk

Facebook IPO: Shares + Likes = $100bn valuation | Technology | guardian.co.uk | Social Media Guru | Scoop.it
Report claims social networking firm will be pushed to go public in first quarter of 2012.
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Engaging with people on social networks in the Middle East

Engaging with people on social networks in the Middle East | Social Media Guru | Scoop.it
So you want to be active in social media and engage with your consumers and followers, but you're not sure if you can handle a negative situation?Relax, it's not the end of the world. In this article, I'll be sharing with you a simple example that I faced not too long ago and how I managed to turn a potentially negative experience into a positive one.
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Facebook Sees Big Traffic Drops in US and Canada as It Nears 700 Million Users Worldwide

Facebook Sees Big Traffic Drops in US and Canada as It Nears 700 Million Users Worldwide | Social Media Guru | Scoop.it
Facebook is still growing towards 700 million users, having reached 687 million monthly actives by the start of June, according to our Inside Facebook Gold data service.

Most of the new users continue to come from countries that are relatively late in adopting Facebook, as has been the trend for the past year.

But overall growth has been lower than normal for the second month straight, which is unusual.
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Rightmove crowdsources website improvements on Facebook

Rightmove crowdsources website improvements on Facebook | Social Media Guru | Scoop.it
With its new Facebook campaign, property website Rightmove is aiming to get people involved in suggesting new features for its website.

The Ideas Factory campaign asks Facebook users to register and submit ideas for possible improvements, as well as voting for the best ideas submitted by others. And, of course, there are iPads to be won...
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FT.com / Technology - Regulators probe Facebook’s facial recognition

FT.com / Technology - Regulators probe Facebook’s facial recognition | Social Media Guru | Scoop.it
Site under fire over lack of user consent...
A number of European privacy regulators are investigating Facebook’s facial recognition feature amid mounting concern about the technology, which attempts to identify people in photos uploaded to the website.

The social networking site has come under fire from the German, UK and Irish authorities for introducing the feature without permission from users.

“Again Facebook has changed its Privacy Declaration without the users’ consent. I do not think that Facebook’s action does conform to European and German data protection law,” said Peter Schaar, the German commissioner for data protection
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Four things Google needs to do to beat Facebook on the social web - Fortune Tech

Four things Google needs to do to beat Facebook on the social web - Fortune Tech | Social Media Guru | Scoop.it
By Ben Elowitz, contributor
Facebook is the social king today, but Google doesn’t have to give up on the Internet’s future.
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Twitter to introduce advertising into your tweet stream, will it turn people off? | The Wall Blog

Twitter to introduce advertising into your tweet stream, will it turn people off? | The Wall Blog | Social Media Guru | Scoop.it
Twitter is reportedly planning more in your face advertising in an effort to boost the number of ways it can generate revenues and is talking to advertisers...
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8 Facebook changes marketers need to know (single page view) - iMediaConnection.com

8 Facebook changes marketers need to know (single page view) - iMediaConnection.com | Social Media Guru | Scoop.it
As Facebook continues to innovate at a rapid pace, it is the marketer's job to translate those innovations into an enhanced experience for their current and potential fans and customers. In the last few months, there have been several changes that affect the looks of Facebook Pages, how they can be promoted, how brands can communicate on Facebook, the impact of sharing, and much, much more. But don't worry. We know that there is a lot to keep up with, so we wanted to lay out all of the recent changes in one spot to serve as a helpful guide.
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Sony scores with Infamous Anarchy companion game on Facebook | VentureBeat

Sony scores with Infamous Anarchy companion game on Facebook | VentureBeat | Social Media Guru | Scoop.it
Infamous 2 is one of the big console game releases of the summer, and now Sony is trying to enhance that hit with its companion Facebook game. So far, the Facebook version is doing pretty well.
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Diesel: The Facebook Spreadsheet App

Diesel: The Facebook Spreadsheet App | Social Media Guru | Scoop.it
Here is the latest digital campaign from Diesel, it’s called “Be Stupid At Work” and is centred around a desktop application called the “Excellbook”. Weird right? Well, it’s pure genius actually.
Diesel’s Excellbook becomes your entire Facebook stream, it just happens to have been fed into an Adobe Air App that looks like a spreadsheet, meaning your boss might just not notice you posting status updates and using FB chat while hard at work! Ok, so that probably doesn’t apply to most people who read this blog, but I’m sure you can picture it, we’ve all got friends who need this!
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The Science of Social Timing Part 1: Facebook and Twitter Social Networks

The Science of Social Timing Part 1: Facebook and Twitter Social Networks | Social Media Guru | Scoop.it
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in.
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25% of hotels still ignoring social media: report

25% of hotels still ignoring social media: report | Social Media Guru | Scoop.it
Of the industries impacted by the internet, the travel and hospitality industries are amongst those impacted greatest.
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Twitter vs. Facebook: A Breakdown of 2010 Social Demographics - @UniqueVisitor

Twitter vs. Facebook: A Breakdown of 2010 Social Demographics - @UniqueVisitor | Social Media Guru | Scoop.it
"One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it."
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GetGlue: Check-in To Entertainment

GetGlue: Check-in To Entertainment | Social Media Guru | Scoop.it
GetGlue is a service that helps you find your next favorite movie, book, music album or other every day thing (here's a list of supported categories). GetGlue shows you things that you'll like based on your personal tastes, what your friends like, and what's most popular on GetGlue.
How Does GetGlue Work?

You can use GetGlue by visiting the GetGlue.com site, by downloading the browser add-on for use on popular pages around the web, or by using one of our mobile apps. When you visit pages about books, movies, music, etc. you can click thumbs-up or thumbs-down on things you like or dislike. GetGlue will then suggest you books, movies, music, etc. that you'll like based on your personal tastes and what your friends like.
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Cost of Twitter’s Promoted Trends revealed: $120K per day | VentureBeat

Cost of Twitter’s Promoted Trends revealed: $120K per day | VentureBeat | Social Media Guru | Scoop.it
While microblogging social network Twitter may lack an advertising platform for vendors, the company has been very successful in growing in-house advertising efforts.

The company’s “Promoted Trends” cost is currently $120,000 per day for advertisers, which is up significantly from the $25,000 to $30,000 it charged in April 2010, said Twitter’s director of revenue Adam Bain in a recent interview with ClickZ.
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