Social media and the travel industry have a rich heritage, from reviews to personal blogs and photos. But much of the mainstream use social media in the travel industry is confined to marketing and PR.
The third time might just be the charm for Google. After watching its first two social networking initiatives, Buzz and Wave, flop, it looks like the search giant may have a hit on its hands with Google+.
BBC Worldwide (BBCW), the broadcaster’s commercial arm, is the first TV broadcaster to offer TV episodes to rent via Facebook as the social network continues in its bid to become a content distribution hub. BBCW will make episodes of popular TV series Doctor Who available via the social network, in some cases before they come out on DVD, with users able to pay for the content using Facebook Credits, the site’s virtual currency. The move comes as Facebook launches a new Facebook app, dubbed Facebook for Every Phone, aimed at ensuring that users can access the social network on almost any mobile device globally.
As Twitter raises even more money, it's getting more serious about making money. It's going to let brands deliver ads to users' "timelines" by early August, following through on plans it has talked about for more than a year.
Last month at the World Chamber Congress in Mexico City, Ekaterina Walter, Intel’s Social Media Strategist, spoke to thousands of attendees on how small-to-medium businesses (SMB) can utilize social media for engaging and growing their customer...
The internet is full of articles claiming to transform the reader into the Social Media equivalent of Charles Atlas. I have written some of them myself (though hopefully while highlighting that that things are seldom as simple as ticking a set of boxes). Bearing in mind the old adage that you learn more from your mistakes than your successes, here are some thoughts on Social Media failures; the first three are mine and the fourth a failure that seems very widespread. Lest this article becomes too depressing, I will close with a more positive piece of Social Media news
THE STARWOOD hotel chain's "Four Points by Sheraton" sub-brand, which is targeted toward business travellers, is holding a contest to find the funniest, most outrageous business travel story—"the more unique the better." There's a $25,000 prize for the winner. Interestingly, you enter via Facebook—apparently Four Points thinks getting business travellers to "like" their Facebook page is so important that they are willing to pay $25,000 to encourage the practice.
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