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Social Media Guru
For the most impressive & interesting social media-isms
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Expedia and Lastminute.com partner with travel Facebook app Gekko | News | New Media Age

Expedia and Lastminute.com partner with travel Facebook app Gekko | News | New Media Age | Social Media Guru | Scoop.it
Major online travel brands including Booking.com and Expedia have agreed a deal to sell holidays directly from Facebook travel app Gekko.
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Social media and travel: move beyond marketing

Social media and travel: move beyond marketing | Social Media Guru | Scoop.it
Social media and the travel industry have a rich heritage, from reviews to personal blogs and photos. But much of the mainstream use social media in the travel industry is confined to marketing and PR.
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Google+ Privacy: 5 Settings You Need to Know

Google+ Privacy: 5 Settings You Need to Know | Social Media Guru | Scoop.it
Whether you're lurking around Google's new social network or are already actively using it, knowing your Google+ privacy and security settings is essential.
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How Well Does Social Media Support SMB Customer Acquisition? - eMarketer

How Well Does Social Media Support SMB Customer Acquisition? - eMarketer | Social Media Guru | Scoop.it
Small and medium-sized businesses look for new customers on social media. Small businesses are delving into social media marketing with fervor.
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50 Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age

50 Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age | Social Media Guru | Scoop.it
On her Social Media and PR blog, Commentz, Sarah Evans and her staff compile a lot of stats. She cherry-picked the most relevant for marketers.
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Brands want in on Google+

Brands want in on Google+ | Social Media Guru | Scoop.it
The third time might just be the charm for Google. After watching its first two social networking initiatives, Buzz and Wave, flop, it looks like the search giant may have a hit on its hands with Google+.
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Consumers Embrace Social Media for Brand Feedback - eMarketer

Consumers Embrace Social Media for Brand Feedback - eMarketer | Social Media Guru | Scoop.it
But still more likely to address complaints to brands more directly.
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Google+ Gets a Leg Up on Facebook

Google+ Gets a Leg Up on Facebook | Social Media Guru | Scoop.it
Google+, Google’s social network, has defeated the privacy problem that has plagued Facebook and expanded video chatting to as many as 10 people.
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Facebook content plans get boost as BBC offers TV rentals :: StrategyEye - Industry Intelligence

BBC Worldwide (BBCW), the broadcaster’s commercial arm, is the first TV broadcaster to offer TV episodes to rent via Facebook as the social network continues in its bid to become a content distribution hub. BBCW will make episodes of popular TV series Doctor Who available via the social network, in some cases before they come out on DVD, with users able to pay for the content using Facebook Credits, the site’s virtual currency. The move comes as Facebook launches a new Facebook app, dubbed Facebook for Every Phone, aimed at ensuring that users can access the social network on almost any mobile device globally.
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Doritos: The Dip Desperado Advergame

Doritos: The Dip Desperado Advergame | Social Media Guru | Scoop.it
It’s not very often that you see a TVC that promotes a Facebook app so it was very exciting to see this latest Doritos integrated campaign offering from the UK
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Why Google+ Business Profiles Will Trump Facebook Pages | PCWorld Business Center

Why Google+ Business Profiles Will Trump Facebook Pages | PCWorld Business Center | Social Media Guru | Scoop.it
The business profiles coming to Google+ pose a huge threat to Facebook Pages and offer a potentially great opportunity for businesses.
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Twitter Ads Will Get Harder To Ignore: “Promoted Tweets” Coming To Your Timeline This Summer

Twitter Ads Will Get Harder To Ignore: “Promoted Tweets” Coming To Your Timeline This Summer | Social Media Guru | Scoop.it
As Twitter raises even more money, it's getting more serious about making money. It's going to let brands deliver ads to users' "timelines" by early August, following through on plans it has talked about for more than a year.
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» Over 2/3 of Google+ users are ready to say goodbye to Facebook » TNW Google

» Over 2/3 of Google+ users are ready to say goodbye to Facebook » TNW Google | Social Media Guru | Scoop.it
Google+ may be the new 'social' kid on the block, but The Next Web's readers have been weighing in with their opinions and, well, it seems Google could be on to a winner with its new ...
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What Can Small Businesses Learn from Intel's Social Media Strategy?

What Can Small Businesses Learn from Intel's Social Media Strategy? | Social Media Guru | Scoop.it
Last month at the World Chamber Congress in Mexico City, Ekaterina Walter, Intel’s Social Media Strategist, spoke to thousands of attendees on how small-to-medium businesses (SMB) can utilize social media for engaging and growing their customer...
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TechCrunch | AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social

TechCrunch | AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | Social Media Guru | Scoop.it
American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare.
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Consumers Embrace Social Media for Brand Feedback - eMarketer

Consumers Embrace Social Media for Brand Feedback - eMarketer | Social Media Guru | Scoop.it
But still more likely to address complaints to brands more directly.
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A web of supportHow social networks were used to support those left stranded during the #MumbaiBlasts

A web of supportHow social networks were used to support those left stranded during the #MumbaiBlasts | Social Media Guru | Scoop.it
AT 6:54 pm the first bomb went off at Zaveri Bazaar, a crowded marketplace in South Mumbai. In the next 12 minutes two more followed in different locations in the city.
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TechCrunch | Larry Page On Google+: Over 10 Million Users, 1 Billion Items Being Shared Per Day

TechCrunch | Larry Page On Google+: Over 10 Million Users, 1 Billion Items Being Shared Per Day | Social Media Guru | Scoop.it
Google CEO Larry Page headlined Google's earnings call today and of course revealed some interesting statistics on Google's most recent product, Google+.
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Facebook game to fight extremism: more gamification

Facebook game to fight extremism: more gamification | Social Media Guru | Scoop.it
A Jordanian TED fellow is fighting extremism with comic book heroes and social media games.
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MediaShift . How to Correct Social Media Errors | PBS

MediaShift . How to Correct Social Media Errors | PBS | Social Media Guru | Scoop.it
On a platform you control, such as your own website, you can correct a story and acknowledge the error. But on platforms you can't control, what's the best way to proceed?
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Google+ Statistics on SocialStatistics.com

Google+ Statistics on SocialStatistics.com | Social Media Guru | Scoop.it
See the Top 100 most popular Google+ users and add yourself to the list. Best way to get more followers...
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4 [Social Media] Failures and a Success | Social Media Today

4 [Social Media] Failures and a Success | Social Media Today | Social Media Guru | Scoop.it
The internet is full of articles claiming to transform the reader into the Social Media equivalent of Charles Atlas. I have written some of them myself (though hopefully while highlighting that that things are seldom as simple as ticking a set of boxes). Bearing in mind the old adage that you learn more from your mistakes than your successes, here are some thoughts on Social Media failures; the first three are mine and the fourth a failure that seems very widespread. Lest this article becomes too depressing, I will close with a more positive piece of Social Media news
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Starwood's storytelling contest and the lure of Facebook

Starwood's storytelling contest and the lure of Facebook | Social Media Guru | Scoop.it
THE STARWOOD hotel chain's "Four Points by Sheraton" sub-brand, which is targeted toward business travellers, is holding a contest to find the funniest, most outrageous business travel story—"the more unique the better." There's a $25,000 prize for the winner. Interestingly, you enter via Facebook—apparently Four Points thinks getting business travellers to "like" their Facebook page is so important that they are willing to pay $25,000 to encourage the practice.
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Facebook adds in Skype video chat

Facebook adds in Skype video chat | Social Media Guru | Scoop.it
Facebook announces a partnership with Skype to add a video chat service to the social networking site.
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