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David Cameron is trying to repair China’s “hurt feelings” with his new Sina Weibo account

David Cameron is trying to repair China’s “hurt feelings” with his new Sina Weibo account | Social Media Guru | Scoop.it
Today (Dec. 2) UK prime minister David Cameron and a retinue of more than 100 business representatives—the largest-ever British trade delegation to go to China—descended on Beijing. Cameron met with Chinese premier Li Keqiang, discussing a...
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Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users | Social Media Guru | Scoop.it
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.  There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs.
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Teen faces murder charge after posing for Snapchat selfie with victim

A 16-year-old from Pennsylvania is facing murder charges after allegedly killing a classmate and sharing a picture of himself with the victim's body over Snapchat.
Maxwell Marion Morton was...
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Facebook Rolls Out a Tool for Testing Ads With Control Groups | WIRED

Facebook Rolls Out a Tool for Testing Ads With Control Groups | WIRED | Social Media Guru | Scoop.it
Facebook wants to show the world that its ads really work. Today, the social networking giant unveiled a new online tool that will allow advertisers across the globe to test the effectiveness of the ads they post to Facebook. The tool offers what Facebook calls “conversion lift” testing, and in essence, it’s a means of…
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A Teenager’s View on Social Media

A Teenager's View on Social Media - Backchannel - Medium
Written by an actual teen
Tim Spencer's insight:

nice summary of how pictures are used across the networks

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Twitter rolls out ‘while you were away’ recap feature

Twitter rolls out ‘while you were away’ recap feature | Social Media Guru | Scoop.it
New service shows what Twitter thinks are the best tweets users may have missed since their last logon at top of timelines
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Snapchat launches Snapcash money transfer service - Telegraph

Snapchat launches Snapcash money transfer service - Telegraph | Social Media Guru | Scoop.it
Snapchat has unveiled a new feature that allows users to send money to friends via private messages
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Old Navy Selfiebration Machine - YouTube

Old Navy Selfiebration Machine - YouTube | Social Media Guru | Scoop.it
The clothing shop is kicking off its 20th birthday by creating the Selfiebration machine, a 15 foot tall behemoth that converts Twitter photos into balloon a...
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Snapchat ads are coming soon, says chief - FT.com

Snapchat ads are coming soon, says chief - FT.com | Social Media Guru | Scoop.it
Snapchat’s tens of millions of users will soon see advertising on the messaging app, as the three-year-old start-up makes its first efforts to earn money. “People are going to see the first ads on Snapchat soon,” Evan Spiegel, Snapchat’s chief
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Topshop's Social Catwalk with Instagram + Facebook - YouTube

On Sunday 14th September at 3pm GMT Topshop Unique reveals it's most social catwalk show yet. http://bit.ly/XMknEb In a fashion week first, we'll be presenti...
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Royal baby: Soreen Malt Loaf, WKD and other brands cashing in on Twitter

Royal baby: Soreen Malt Loaf, WKD and other brands cashing in on Twitter | Social Media Guru | Scoop.it
The Duke and Duchess of Cambridge have announced that they are expecting another infant human, the highly anticipated follow-up to baby George who has captivated the world since his birth last year, opening hospitals, dancing the hula and pledging to bore a hole to the centre of the Earth and open a shelter there by 2017.
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LOVOO Drives Installs by 95% with Twitter Image App Cards

LOVOO Drives  Installs by 95% with Twitter Image App Cards | Social Media Guru | Scoop.it
LOVOO began focusing it’s mobile and performance marketing in late 2013 using various channels such as Facebook, Twitter and AdWords to drive brand awareness and high quality mobile downloads across their core markets in the UK, EU, and Brazil ...
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Acura TLX's new assembly line is on Twitter

Acura TLX's new assembly line is on Twitter | Social Media Guru | Scoop.it
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.
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Social media fanatics could soon be able to live in Facebook Town

Social media fanatics could soon be able to live in Facebook Town | Social Media Guru | Scoop.it
Newsbeat may have found the perfect place for Facebook addicts to live. The social media giant may be building its own town.
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Apply Magic Sauce - Prediction API - Test

Apply Magic Sauce - Prediction API - Test | Social Media Guru | Scoop.it
Apply Magic Sauce translates individuals' digital footprints into psychological profiles. It generates a Big Five Personality Profile, prediction of age, gender, sexual, religion and politics preferences.
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Birds Eye launches pay-by-picture pop-up restaurant

Birds Eye launches pay-by-picture pop-up restaurant | Social Media Guru | Scoop.it
Birds Eye launches pay-by-picture pop-up restaurant, Birds Eye has opened a pop-up restaurant where diners pay by taking a picture of their meal, as part of a digital campaign to promote its new range of premium evening meals. | Marketing Magazine
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Facebook launches 'Say Thanks' personalised greeting card service

Facebook launches 'Say Thanks' personalised greeting card service | Social Media Guru | Scoop.it
Facebook is getting into the Christmas spirit with the launch of a personalised greeting card service, Say Thanks.Members will be able to...
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Build Your Own Mercedes-Benz GLA on Instagram - YouTube

We all take photos and make friends on Instagram, but did you know you could build a Mercedes-Benz? To celebrate the launch of the all-new 2015 GLA, we’ve cr...
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Social Brands 100: Irn-Bru, Volvic and Haribo top of most 'social' FMCG brands

Social Brands 100: Irn-Bru, Volvic and Haribo top of most 'social' FMCG brands | Social Media Guru | Scoop.it
Social Brands 100: Irn-Bru, Volvic and Haribo top of most 'social' FMCG brands, Irn-Bru is the most engaging FMCG brand on social media according to research from content marketing agency Headstream, which compiled a top 10 that also includes Volvic, Haribo and Ginsters. | Marketing Magazine
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What we learned from mapping the fashion Instagram universe

What we learned from mapping the fashion Instagram universe | Social Media Guru | Scoop.it
In the midst of Fashion Month around the world, Quartz created an interactive chart of the Instagram fashion universe, based on an analysis of 1.8 million accounts. You can read more about our methodology and explore the feature for yourself here. We shared some of our initial observations of the chart in the original post. Here some other things...
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Arty Snaps – Contagious Communications

Arty Snaps – Contagious Communications | Social Media Guru | Scoop.it
US Museum nails Snapchat’s new Geofilter feature with meme-friendly art/comedy content
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Vita Coco gets into summer festival spirit with Vine demo

Vita Coco gets into summer festival spirit with Vine demo | Social Media Guru | Scoop.it
Vita Coco gets into summer festival spirit with Vine demo, Vita Coca provides a quick hydration how-to as Marketing, with the help of the social video experts at Unruly, rounds up this week's hottest branded Vines. | Marketing Magazine
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