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Seven useful social media case studies from 2013

Seven useful social media case studies from 2013 | Social Media Guru | Scoop.it
We get sent a huge number of social case studies at Econsultancy so I thought it would be useful to collate a list of some of the most interesting ones I’ve seen in the past few months.
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Snapchat launches Snapcash money transfer service - Telegraph

Snapchat launches Snapcash money transfer service - Telegraph | Social Media Guru | Scoop.it
Snapchat has unveiled a new feature that allows users to send money to friends via private messages
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Old Navy Selfiebration Machine - YouTube

Old Navy Selfiebration Machine - YouTube | Social Media Guru | Scoop.it
The clothing shop is kicking off its 20th birthday by creating the Selfiebration machine, a 15 foot tall behemoth that converts Twitter photos into balloon a...
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Snapchat ads are coming soon, says chief - FT.com

Snapchat ads are coming soon, says chief - FT.com | Social Media Guru | Scoop.it
Snapchat’s tens of millions of users will soon see advertising on the messaging app, as the three-year-old start-up makes its first efforts to earn money. “People are going to see the first ads on Snapchat soon,” Evan Spiegel, Snapchat’s chief
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Topshop's Social Catwalk with Instagram + Facebook - YouTube

On Sunday 14th September at 3pm GMT Topshop Unique reveals it's most social catwalk show yet. http://bit.ly/XMknEb In a fashion week first, we'll be presenti...
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Royal baby: Soreen Malt Loaf, WKD and other brands cashing in on Twitter

Royal baby: Soreen Malt Loaf, WKD and other brands cashing in on Twitter | Social Media Guru | Scoop.it
The Duke and Duchess of Cambridge have announced that they are expecting another infant human, the highly anticipated follow-up to baby George who has captivated the world since his birth last year, opening hospitals, dancing the hula and pledging to bore a hole to the centre of the Earth and open a shelter there by 2017.
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LOVOO Drives Installs by 95% with Twitter Image App Cards

LOVOO Drives  Installs by 95% with Twitter Image App Cards | Social Media Guru | Scoop.it
LOVOO began focusing it’s mobile and performance marketing in late 2013 using various channels such as Facebook, Twitter and AdWords to drive brand awareness and high quality mobile downloads across their core markets in the UK, EU, and Brazil ...
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Acura TLX's new assembly line is on Twitter

Acura TLX's new assembly line is on Twitter | Social Media Guru | Scoop.it
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.
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Radamel Falcao no5 on most-followed Premier League player list

Radamel Falcao no5 on most-followed Premier League player list | Social Media Guru | Scoop.it
Radamel Falcao's arrival at Manchester United has seen him move straight into number five on the top 10 most-followed Premier League footballers on Twitter list.
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Emoji-only social network Emojli is the new Yo (Wired UK)

Emoji-only social network Emojli is the new Yo (Wired UK) | Social Media Guru | Scoop.it
"No words. No spam. Just emoji." Welcome to Emojli, the emoji-only social network you've been waiting for
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State – global opinion network

State – global opinion network | Social Media Guru | Scoop.it
The simplest way to get your opinions heard. Just state about whatever matters to you, get counted and instantly see where you stand. When everyone’s opinion counts, the full picture emerges. This could make good things happen.
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Twitter tests click-to-call button in sponsored ads

Twitter tests click-to-call button in sponsored ads | Social Media Guru | Scoop.it
In an effort to make its service increasingly attractive to advertisers, Twitter is testing a click-to-call button in sponsored tweets enabling users to quickly and easily respond to ads offering, for example, special deals at places like restaurants.
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How Primark achieved 1.7m Facebook Likes in just six months

How Primark achieved 1.7m Facebook Likes in just six months | Social Media Guru | Scoop.it
The low-cost clothing brand has entered the top five of the 100 UK retailers on social media for the first time.
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Futurescape Strategy Reports on Media and Tech Futures

Futurescape Strategy Reports on Media and Tech Futures | Social Media Guru | Scoop.it
Futurescape publishes strategy reports on mobile messaging, Social TV, and media and tech futures.

Buyers are industry leaders at:

International advertising and media agencies
TV broadcasters and producers
Cable, satellite and mobile operators
Media owners and publishers
Industry analysts and government agencies

Global companies purchasing reports include Adobe, AT&T, BBC, BSkyB, CBS, ChannelNews Asia, Digitas, Discovery Communications, Disney, Eutelsat, Fox, Havas, HBO, Irdeto, ITV, Kantar Media, MediaCom, NDS, MTV, Ogilvy, Orange, Philips, Publicis, Samsung, Sharp, Singapore MDA, StarHub, TF1, UBS, Virgin Media and Warner Bros.
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Facebook launches 'Say Thanks' personalised greeting card service

Facebook launches 'Say Thanks' personalised greeting card service | Social Media Guru | Scoop.it
Facebook is getting into the Christmas spirit with the launch of a personalised greeting card service, Say Thanks.Members will be able to...
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Build Your Own Mercedes-Benz GLA on Instagram - YouTube

We all take photos and make friends on Instagram, but did you know you could build a Mercedes-Benz? To celebrate the launch of the all-new 2015 GLA, we’ve cr...
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Social Brands 100: Irn-Bru, Volvic and Haribo top of most 'social' FMCG brands

Social Brands 100: Irn-Bru, Volvic and Haribo top of most 'social' FMCG brands | Social Media Guru | Scoop.it
Social Brands 100: Irn-Bru, Volvic and Haribo top of most 'social' FMCG brands, Irn-Bru is the most engaging FMCG brand on social media according to research from content marketing agency Headstream, which compiled a top 10 that also includes Volvic, Haribo and Ginsters. | Marketing Magazine
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What we learned from mapping the fashion Instagram universe

What we learned from mapping the fashion Instagram universe | Social Media Guru | Scoop.it
In the midst of Fashion Month around the world, Quartz created an interactive chart of the Instagram fashion universe, based on an analysis of 1.8 million accounts. You can read more about our methodology and explore the feature for yourself here. We shared some of our initial observations of the chart in the original post. Here some other things...
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Arty Snaps – Contagious Communications

Arty Snaps – Contagious Communications | Social Media Guru | Scoop.it
US Museum nails Snapchat’s new Geofilter feature with meme-friendly art/comedy content
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Vita Coco gets into summer festival spirit with Vine demo

Vita Coco gets into summer festival spirit with Vine demo | Social Media Guru | Scoop.it
Vita Coco gets into summer festival spirit with Vine demo, Vita Coca provides a quick hydration how-to as Marketing, with the help of the social video experts at Unruly, rounds up this week's hottest branded Vines. | Marketing Magazine
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Gary Lineker introduces the world’s first twitter vending machine

Gary Lineker introduces the world’s first twitter vending machine | Social Media Guru | Scoop.it
Gary Lineker has been the face of Walkers crisps for over 20 years.
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Can Snapchat make money without losing its cool?

Can Snapchat make money without losing its cool? | Social Media Guru | Scoop.it
Snapchat is an unconventional company. From its faux-apologies to its reported rejection of a $3 billion acquisition offer from Facebook, the Los Angeles startup is anything but predictable. And...
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#LastSelfie

This is "#LastSelfie" by 41? 29! on Vimeo, the home for high quality videos and the people who love them.
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Nissan launches 'Innovation that Excites' channel on MSN

Nissan launches 'Innovation that Excites' channel on MSN | Social Media Guru | Scoop.it
Nissan Motor GB Limited has worked with Microsoft to help launch MSN Innovation, an editorial channel on MSN. Designed to showcase...
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Macmillan Children’s Books uses ‘interactive Instagram adventure’ to engage teens

Macmillan Children’s Books uses ‘interactive Instagram adventure’ to engage teens | Social Media Guru | Scoop.it
Macmillan Children’s Books has launched an interactive Instagram campaign to promote new teen novel Thirteen. In a move to drive deeper...
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