What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs.
Facebook wants to show the world that its ads really work. Today, the social networking giant unveiled a new online tool that will allow advertisers across the globe to test the effectiveness of the ads they post to Facebook. The tool offers what Facebook calls “conversion lift” testing, and in essence, it’s a means of…
Snapchat’s tens of millions of users will soon see advertising on the messaging app, as the three-year-old start-up makes its first efforts to earn money. “People are going to see the first ads on Snapchat soon,” Evan Spiegel, Snapchat’s chief
Facebook’s investments in building out its empire beyond its original social network have pushed costs up by more than 80 per cent, squeezing margins in the first quarter. The world’s largest social network is pouring money into its “family of apps”,
Apply Magic Sauce translates individuals' digital footprints into psychological profiles. It generates a Big Five Personality Profile, prediction of age, gender, sexual, religion and politics preferences.
Birds Eye launches pay-by-picture pop-up restaurant, Birds Eye has opened a pop-up restaurant where diners pay by taking a picture of their meal, as part of a digital campaign to promote its new range of premium evening meals. | Marketing Magazine
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