What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the glossy magazine ad: cinemagraphs.
Facebook wants to show the world that its ads really work. Today, the social networking giant unveiled a new online tool that will allow advertisers across the globe to test the effectiveness of the ads they post to Facebook. The tool offers what Facebook calls “conversion lift” testing, and in essence, it’s a means of…
Snapchat’s tens of millions of users will soon see advertising on the messaging app, as the three-year-old start-up makes its first efforts to earn money. “People are going to see the first ads on Snapchat soon,” Evan Spiegel, Snapchat’s chief
The Duke and Duchess of Cambridge have announced that they are expecting another infant human, the highly anticipated follow-up to baby George who has captivated the world since his birth last year, opening hospitals, dancing the hula and pledging to bore a hole to the centre of the Earth and open a shelter there by 2017.
LOVOO began focusing it’s mobile and performance marketing in late 2013 using various channels such as Facebook, Twitter and AdWords to drive brand awareness and high quality mobile downloads across their core markets in the UK, EU, and Brazil ...
Apply Magic Sauce translates individuals' digital footprints into psychological profiles. It generates a Big Five Personality Profile, prediction of age, gender, sexual, religion and politics preferences.
Birds Eye launches pay-by-picture pop-up restaurant, Birds Eye has opened a pop-up restaurant where diners pay by taking a picture of their meal, as part of a digital campaign to promote its new range of premium evening meals. | Marketing Magazine
Social Brands 100: Irn-Bru, Volvic and Haribo top of most 'social' FMCG brands, Irn-Bru is the most engaging FMCG brand on social media according to research from content marketing agency Headstream, which compiled a top 10 that also includes Volvic, Haribo and Ginsters. | Marketing Magazine
In the midst of Fashion Month around the world, Quartz created an interactive chart of the Instagram fashion universe, based on an analysis of 1.8 million accounts. You can read more about our methodology and explore the feature for yourself here. We shared some of our initial observations of the chart in the original post. Here some other things...
Vita Coco gets into summer festival spirit with Vine demo, Vita Coca provides a quick hydration how-to as Marketing, with the help of the social video experts at Unruly, rounds up this week's hottest branded Vines. | Marketing Magazine
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