This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Spending on social media continues to soar, but measuring its impact remains a challenge for most companies.
"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.
Now, it appears social media and seo are coming together.
I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".
First-Ever Guide to Online Media Ethics Huffington Post We're inundated with pseudo-information as well as good tips through social media in never-ending news cycles so it's incumbent upon us to go that extra mile and check on their veracity.
Announced this morning on their Webmaster Central blog, Google has released an official Google Publisher Plugin for WordPress. While still in the beta stage, this new plugin offers an easier way for WordPress site owners to integrate Google products within their sites.
The key benefit of this plugin is the ability to access Google services without having to leave the WordPress platform.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.