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The Three Most Dangerous Social Media Metrics

The Three Most Dangerous Social Media Metrics | Social Media Ground | Scoop.it
Traffic? Comments? Nope. They don't matter as much as you think and here's why.
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Social Media Ground
Do you know why social is the future? Come here often and find out.
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Social Media Tools That Help Optimize Your Time

Social Media Tools That Help Optimize Your Time | Social Media Ground | Scoop.it
Do you struggle to keep up with social media tasks? Are you looking for ways to get more done? Whether you need help maintaining your social accounts, finding content to curate or monitoring competitors, there are ways to simplify these processes.
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Antarctica’s floating ice is melting—and that’s bad for rising sea levels

A state of loss.
Fang Feng's insight:

In a few dozen years, the world will be a very different place.

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In the run-up to the U.N.'s climate change conference, a few (small) signs of hope

In the run-up to the U.N.'s climate change conference, a few (small) signs of hope | Social Media Ground | Scoop.it
Amid a lot of doom and gloom, a few small signs of hope around climate change also have popped up this month.
Fang Feng's insight:

Finally, China took a baby step.

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MetLife Hopes Campaign Will Help Change Perceptions of Life Insurance

MetLife Hopes Campaign Will Help Change Perceptions of Life Insurance | Social Media Ground | Scoop.it
The campaign focuses on life, not death, in urging consumers to buy insurance.
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The Evolution of Social Media (2004-14) [INFOGRAPHIC]

The Evolution of Social Media (2004-14) [INFOGRAPHIC] | Social Media Ground | Scoop.it
While the roots of social media can be found in Friendster and Myspace, it’s probably fair to say that social didn’t really start to change the world until Facebook launched in 2004.
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New Career Opportunities Daily: The best jobs in media.
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The game-changing benefits of Social Media Data

The game-changing benefits of Social Media Data | Social Media Ground | Scoop.it
The benefits that social media data provides can be enumerated as under Increased registration rates In the speed age of technology, internet users resist filling forms to sign up or register for a...
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For 400 Years, We’ve Been Doing Charity All Wrong. One Guy Explains.

For 400 Years, We’ve Been Doing Charity All Wrong. One Guy Explains. | Social Media Ground | Scoop.it
Awesome, fun, interesting videos and graphics about stuff that matters.
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The Impact of Negative Social Media on Your Business [INFOGRAPHIC]

The Impact of Negative Social Media on Your Business [INFOGRAPHIC] | Social Media Ground | Scoop.it
Did you know that 50 percent of employees post about their employers on social media?
Sounds good, right? Positive word of mouth, and all that.
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What Happens to Your Online Presence When You Die? [Infographic]

What Happens to Your Online Presence When You Die? [Infographic] | Social Media Ground | Scoop.it
What happens to your data when you die? In its first eight years of existence, an estimated 30 million Facebook users passed away, leaving behind their pages and all of their data. While Facebook now offers to memorialize pages of users who have passed away, there is still a time period in which deceased users …
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Growing Up Mobile: How Brands on Facebook Can Reach Younger Users

Growing Up Mobile: How Brands on Facebook Can Reach Younger Users | Social Media Ground | Scoop.it
People in the 13-through-24 age group are optimistic, want to learn about other countries and cultures, forward-looking, value friends and family, and use social media to stay in touch with those friends and family, according to a study by culture...
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Hashtags 101: How to Create Your Own

Hashtags 101: How to Create Your Own | Social Media Ground | Scoop.it
Many new Twitter users have a love/hate relationship with hashtags. Usually, when you start out on Twitter, you hate them – they’re confusing, overused, and they look funny.
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Delaware becomes first state to give executors broad digital assets access

Delaware becomes first state to give executors broad digital assets access | Social Media Ground | Scoop.it
Meet the "Fiduciary Access to Digital Assets and Digital Accounts Act."
Fang Feng's insight:

This is weird.

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The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)

The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them) | Social Media Ground | Scoop.it
Learn how to avoid these common Twitter and LinkedIn mistakes.

Via massimo facchinetti
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Core Values Of Successful Tech Companies [Infographic]

Core Values Of Successful Tech Companies [Infographic] | Social Media Ground | Scoop.it
While most entrepreneurs are chasing profits, some spend their time building their companies from within.
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Apple's Tim Cook Plans To Give Away His Fortune To Charity

Apple's Tim Cook Plans To Give Away His Fortune To Charity | Social Media Ground | Scoop.it
(Adds details on Cook's growing public presence, background) March 26 (Reuters) - Apple Inc Chief Executive Tim Cook is joining the roster of the very rich who are giving away their wealth. Fortune magazine cited the h...
Fang Feng's insight:

Nice.

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Top 5 Web Design Trends For 2015 | Infographic

Top 5 Web Design Trends For 2015 | Infographic | Social Media Ground | Scoop.it

Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Single Page Designs – stay ahead of the curve and get on trend for the New Year. Our easy to follow visual guide will show you the way. 


Via Lauren Moss
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Tony Guzman's curator insight, January 29, 9:55 AM

This infographic shares five trends in web design for this year.

Nedko Aldev's curator insight, March 5, 4:25 AM

 

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Scott Wachtel's curator insight, March 13, 4:05 PM

Major points are spot on. if you're not optimized for mobile reach you are limiting your exposure and potential income.

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Brain magic

Brain magic | Social Media Ground | Scoop.it
First, Keith Barry shows us how our brains can fool our bodies -- in a trick that works via podcast too. Then he involves the audience in some jaw-dropping (and even a bit dangerous) feats of brain magic.
Fang Feng's insight:

This is amazing. How did he do it?

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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Social Media Ground | Scoop.it
Do you need an easy way to find new content to pin? Would you like to see pins from people other than those you follow? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.
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16 Years Ago, A Doctor Published A Study. It Was Completely Made Up, And It Made Us All Sicker.

16 Years Ago, A Doctor Published A Study. It Was Completely Made Up, And It Made Us All Sicker. | Social Media Ground | Scoop.it
Here's the deadly results when people say things about science without actually looking at science.
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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Social Media Ground | Scoop.it
Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority.

But while it is great to capture that high ranking position, it often presented a challenge when it came to actually driving that traffic back to the brand site. It was either a challenge due to the ability to place prominent gateway links on the social property pages itself, or there was really no purpose or logical reason to send the user to an additional page.

Take YouTube, for example. The video site is a great property for capturing “how to” and instructional queries; however, the only way to get the viewer to your brand site is via an overlay on the video or a link inside the description. Furthermore, the searcher’s actual query – e.g. “how to remove grass stains” — is often already answered in the video itself, thus eliminating the need for further research (or a visit to the website).

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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David Sousa's curator insight, November 23, 2014 5:08 PM

A new player is emerging in the social search landscape and it’s Pinterest. According to the article, over the last 12-18 months, the number of search engine results containing Pinterest content has nearly doubled. Its biggest search topics have to do with beauty, hair, and home, which has seen an increase of over 400 percent year-over-year. That is insane! Pinterest users going in with a certain mindset when searching for topics. They know what they want to view and fully expect to be brought to the product page when they click on the image or link they are viewing. A big part that is playing in the success of Pinterest is that it is delivering high quality and value traffic. The charts within the article show the overwhelming dominance that Pinterest has in terms of referral traffic. I have never used Pinterest before. I mainly thought of it as a site for females because most topics of pins are beauty, hair, clothing, and other topics that I am obviously not interested in. But it appears that it is becoming more than that now. I could probably go in with the mindset of looking for sports related pins or helpful workout tips which would make the site more interesting for me to use. However, I am trying to step away from social media and other networks so I doubt I will ever enter the world of Pinterest. It is interesting to see that it is making a rise in terms of social searching.

Rachel Turner Dool's curator insight, December 1, 2014 10:38 PM

A platform to continue to watch

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The 10 Most Popular People on Twitter [STATS]

The 10 Most Popular People on Twitter [STATS] | Social Media Ground | Scoop.it
Katy Perry maintains her position as Twitter’s most-popular individual, and will soon become the first profile to reach 60 million followers on the platform.
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New Career Opportunities Daily: The best jobs in media.
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7 Reasons Why SMBs Use Social Media [STUDY]

7 Reasons Why SMBs Use Social Media [STUDY] | Social Media Ground | Scoop.it
Social media has quickly proven itself to be an asset for brands of all shapes and sizes across almost every industry around the globe, but it’s been especially valuable for small and medium-sized businesses (SMBs).
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Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet | Social Media Ground | Scoop.it
So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.
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Security Bloggers Network

Security Bloggers Network | Social Media Ground | Scoop.it
All the security news fit to print.
Fang Feng's insight:

There is a LOT of good information for cyber security professionals.

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Rescooped by Fang Feng from Mastering Facebook, Google+, Twitter
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20 LinkedIn Mistakes That Turn Off Potential Customers (Infographic)

20 LinkedIn Mistakes That Turn Off Potential Customers (Infographic) | Social Media Ground | Scoop.it
Are you getting good results on LinkedIn? The professional social network is a force to be reckoned with. It’s a great tool for businesses looking to increase traffic and leads, as well as for peop…

Via Stefano Principato, massimo facchinetti
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