eT-Marketing - Digital world for Tourism
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eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
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Rescooped by Olivier P. Soares from Designing service
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Social tourism marketing: power of in-tweet: why loosing 50% visitors?

Social tourism marketing: power of in-tweet: why loosing 50% visitors? | eT-Marketing - Digital world for Tourism | Scoop.it
With decreasing attention span of online audiences it is all about fast, effective and effortless content consumption. In-tweet services and options meet this challenge. Here are examples on using in-tweet slides, video and twitter cards in tourism marketing - with very encouraging analytics results. Plus: some research on how greater players use it and on options to come very soon.In a recent post I wrote about in-tweet slides from SlideShare to increase awareness. In the meantime, we posted several presentations for hotels and vacation providers in Germany and for a Germany travel agency on

Via Fred Zimny
Olivier P. Soares's insight:

Excellent usage examples of Twitter and Twitter cards in the hospitality sector !

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Top 5 Digital Marketing Tips in 2015 for the Travel Industry

Top 5 Digital Marketing Tips in 2015 for the Travel Industry | eT-Marketing - Digital world for Tourism | Scoop.it
Learn best practices in digital marketing for the travel and hospitality industry in 2015
Olivier P. Soares's insight:

WEBSITE + SEO + SEM + Email Marketing and your own special sauce.

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Rescooped by Olivier P. Soares from Tourism Social Media
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Are Facebook and Travel a Good Match?

Are Facebook and Travel a Good Match? | eT-Marketing - Digital world for Tourism | Scoop.it

"I’ve worked in the travel industry for nearly a decade and a lot has changed.  That includes the growing buzz around mobile and social – specifically Facebook.  Consumers use it and use it intensely (over 20 minutes per session).So, naturally, businesses are trying to harness that attention to drive interest and bookings."


Via Wendy Forbes
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Sun Tzurismo 2.0 - Das Operações as Comunicações

Sun Tzurismo 2.0 - Das Operações as Comunicações | eT-Marketing - Digital world for Tourism | Scoop.it

Todos conhecem, e muitos já lerem, o livro de Sun Tzu, “A arte da guerra”. Há muito que eu queria desen­vol­ver algumas analogias dos ensi­na­men­tos deste mestre da guerra com a nova realidade do turismo online, e graças a opor­tu­ni­dade concedida pela Publi­tu­ris, vou apro­vei­tar para dar liberdade expres­siva a minha loucura...

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Google City Searches Now Include Hotel Booking Info In Knowledge Graph

Google City Searches Now Include Hotel Booking Info In Knowledge Graph | eT-Marketing - Digital world for Tourism | Scoop.it
Average star rating and costs for city hotels are listed, along with "View hotels" link that delivers results page for hotels in the relevant city.
Olivier P. Soares's insight:
Another very important reason why hotels need to pay attention to google hotel finder !
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Implementing a direct channel management strategy that wins consumers’ confidence | Eyefortravel

Implementing a direct channel management strategy that wins consumers’ confidence | Eyefortravel | eT-Marketing - Digital world for Tourism | Scoop.it

One of the best things hotels can do to better manage their distribution costs is just to fully understand what all of the costs are in the first place and what levers they can pull to drive the right mix into their hotel at any given time,

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How is Google Flight Search performing so far? Go on, have a guess | Tnooz

How is Google Flight Search performing so far? Go on, have a guess | Tnooz | eT-Marketing - Digital world for Tourism | Scoop.it
An extraordinary amount of interest in September when Google finally launched its long-awaited Flight Search product, five months after securing approval for buying ITA Software.

Via Kristelle Siarza
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Keep Exploring: Social Media and Reputation Management in Canada’s Tourism Strategy - {Travel Daily News}

Keep Exploring: Social Media and Reputation Management in Canada’s Tourism Strategy - {Travel Daily News} | eT-Marketing - Digital world for Tourism | Scoop.it
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