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Achieving Social Media ROI for the Hospitality Industry | By Ron Callari - The buzz surrounding social media marketing hasn't gone unnoticed by the hotel industry and hoteliers are seeking to make inroads by engaging with th...
BTL pioneira no pré-agendamento de reuniões com o trade online
Daily deals or social coupons carry great potential advantages for hospitality operators, but a poorly structured deal could turn into a nightmare of lost revenue and unhappy customers. Two new reports from the Cornell Center for Hospitality Research (CHR) examine how social couponing is working for hospitality operators and their customers.
O Polo de desenvolvimento da Costa Alentenja mostra que os destinos turísticos já estão a começar a perceber que a promoção se faz online, com qualidade e em modelos de cooperativismo. Parabéns !
Resultados de um estudo, credível, efectuado pela Netsonda sobre a utilização dos utilizadores do Facebook em Portugal.
Just 0.13% market share separates second placed Expedia from market leader Thomson in the list of top UK travel websites.
Good news for the Hospitality and travel industry ! A new set of promotion and sales channels will open up ! In a talent raid, Facebook is snapping up Gowalla's team to work on its Timeline project.
"Olivier Soares is a very capable expert in tourism and destination marketing. He picked up on the article I wrote recently titled Tourism Marketing – Is this the best Portugal can do?. He is himself successful in using social media, and does a really good job of sharing content related to tourism- and destination marketing with his growing audience."
Entrevista com o responsável pelo projecto "QR City" na Laponia. (em Françês), um fantástico caso de sucesso por parte de uma cidade utilizando códigos QR para promoção turística e comercial.
The mobile device is now part of everyday life and becoming the hub for all traveler activity, replacing PC, telephone, kiosk, boarding pass.The traveler’s handheld device is now an integral part of the entire journey, not just from pre-trip planning and booking, but through the actual trip itself. But what does this mean for the travel industry? What are suppliers and intermediaries doing to take advantage of this trend in traveler behavior?