eT-Marketing - Digital world for Tourism
5.3K views | +0 today
Follow
eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
Your new post is loading...
Your new post is loading...
Rescooped by Olivier P. Soares from Travel Tech and Innovation
Scoop.it!

Travel agents increase use of GDS but hotel rate parity impacts booking preferences

Travel agents increase use of GDS but hotel rate parity impacts booking preferences | eT-Marketing - Digital world for Tourism | Scoop.it
There are two channels that travel agents use more than in the past - none other than the GDS and hotel/chain websites, reveals a study.

Via Luis Costa
Olivier P. Soares's insight:

GDS is still a powerfull tool, just need to know how to use it wisely... especially now with Google hotel finder...

more...
No comment yet.
Rescooped by Olivier P. Soares from Social Media Content Curation
Scoop.it!

Curate Your Favorite Websites And RSS Feeds With Backstitch

Curate Your Favorite Websites And RSS Feeds With Backstitch | eT-Marketing - Digital world for Tourism | Scoop.it

iGoogle will be shutting down on November 1st, 2013.
Backstitch is a good replacement to iGoogle.

Backstitch is a web service that allows you to organize and display information from your favorite websites, services and from RSS feeds that you specify.
Backstitch also offer a browser bookmarklet that allows you to quickly add content to your startpage. You can create multiple pages according to your interests.

The mission from "about page" on Backstitch:
"Content is being constantly created online; from news stories to videos and tweets to status updates. With so much information, it is more difficult than ever to sift through all the noise and find only what's important to us. backstitch brings together all of your favorite websites and services into a beautifully organized experience for you to call your own personal web."

Here are some excerpts from past review article by TechCrunch:
There’s not really a “new” problem to solve. It’s exactly the same issue that personalized homepages always sought to address: information overload.

But unlike some previous attempts in this space (Netvibes immediately comes to mind), Backstitch users personalize the content, not the design of the website.

On Backstitch, users can add content from around the web including social services like Facebook, Twitter, Instagram, LinkedIn and even App.net. Plus they can add deal sites like Woot and Groupon, feeds from news sites and blogs, and more.
The service also uses something they’re calling “semantic labeling,” which converts the web content into consistent formats so articles, photos, status updates and products are all displayed using a similar interface.
This technique allows them to render the content using a standard user interface toolkit, and it allows for personalized filtering, as well as the ability to pipe info from one service to another..."

Free to use.

Try out it: http://backstit.ch

Review article by TechCrunch:
http://techcrunch.com/2012/09/18/still-missing-igoogle-try-backstitch-instead

 


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Olivier P. Soares from Content Curation World
Scoop.it!

Search, Collect, Organize and Publish Video Collections on Your Site with Huzzaz

Search, Collect, Organize and Publish Video Collections on Your Site with Huzzaz | eT-Marketing - Digital world for Tourism | Scoop.it
A new way to collect, organize, discover, and watch the best videos on the web.

Via Robin Good
more...
Asil's curator insight, October 12, 2013 4:38 PM

According to the site, they have the ability to strip the ads off the videos you put on your lists.  Makes me wonder how YouTube and Vimeo will react once they realize they aren't getting ad-views.  And if there are no ad-views, how the makers will feel about the loss of revenue?

The founder is James Yang.  There's a nice article about him on Social Times: http://socialtimes.com/huzzaz-makes-it-easy-to-create-and-share-video-playlists_b136571

From the article: Huzzaz is a passion project. “I just want to create something that helps make the world a better place.”

Alfredo Corell's curator insight, October 13, 2013 2:32 PM

video curation tools

in beta-version

free to register have a go!!!

Gianfranco Marini's curator insight, October 15, 2013 3:28 AM

Mi limito a tradurre all'impronta la recensione di Robin Good

 

Huzzaz è un servizio web based per la video curation che consente di ricercare, filtrare, organizzare e pubblicare raccolte di clip video su un tema specifico.

 

Grazie a un motore di ricerca è semplice trovere clip su Uoytube e Vimeo e aggiungerle a una delle nsotre collezioni. Grazie a un bookmarklet è anche possibile aggiungere immediatamente contenuti video che troviamo durante la navigazione.

 

Le collezioni video realizzate possono essere facilmente condivise nei principali social network o incorporate.

 

Molte facile da utilizzare, Huzzaz è un utile strumento per scoprire video e per la video curation

 

LINK UTILI

http://huzzaz.com/beta per ottenere un invito per registrarsi su Huzzaz

Rescooped by Olivier P. Soares from E-tourisme
Scoop.it!

Le marketing de destination, un modèle à réinventer

Le marketing de destination, un modèle à réinventer | eT-Marketing - Digital world for Tourism | Scoop.it
Plusieurs phénomènes bousculent le modèle actuel de l'organisme de gestion de la destination. Il devra s'adapter pour rester pertinent auprès des voyageurs... et de ses membres!

Via Yohann Rippe, Maude Riout
more...
David PADEAU's comment, August 14, 2013 1:39 AM
Très bon article sur le remodelage du marketing territorial !
David PADEAU's curator insight, August 14, 2013 5:33 AM

Plusieurs phénomènes bousculent le modèle actuel de l'organisme de gestion de la destination. Il devra s'adapter pour rester pertinent auprès des voyageurs... et de ses membres ! Cet article complet et pertinent de Frédéric Gonzalo, vous décrit très bien les enjeux de ce remodelage du marketing territorial ! A partager ...

Rescooped by Olivier P. Soares from Le tourisme pour les pros
Scoop.it!

Nouveaux sites web de destinations touristiques (septembre 2013)

Nouveaux sites web de destinations touristiques (septembre 2013) | eT-Marketing - Digital world for Tourism | Scoop.it
Après une pause estivale bien méritée, me voilà de retour plein d'énergie, de motivation et de nouvelles idées d'articles pour cette rentrée !

Via Gengembre Dominique
more...
No comment yet.
Rescooped by Olivier P. Soares from L'office de tourisme du futur
Scoop.it!

Les Google Glass comme guide touristique multimedia, ça marche!

Les Google Glass comme guide touristique multimedia, ça marche! | eT-Marketing - Digital world for Tourism | Scoop.it

Une stratup sudaficaine a lancé un guide de voyage opérable par les google glass. Gps, commentaires, tout y est. La vidéo est assez bluffante...


Via Jean Luc Boulin
more...
Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *'s curator insight, August 22, 2013 3:42 AM

Multitasking touristique? Progrès réservé aux très bons conducteurs? Gadget? Regardez la vidéo et dites-nous!

Magali Jacolin's comment, August 27, 2013 6:12 AM
Peut-être pourrait-on le réserver aux piétons ? :)
Serge Dielens * Phygital Marketing Communication expert @ EdgeCommunication.be *'s comment, August 27, 2013 8:40 AM
Bonne suggestion! Difficile à imposer dans un monde ultra libéral? ;-)
Rescooped by Olivier P. Soares from Chiffres clés etourisme
Scoop.it!

Travel Booking 2.0: How The Travel Booking Giants Stack Up in 2013

Travel Booking 2.0: How The Travel Booking Giants Stack Up in 2013 | eT-Marketing - Digital world for Tourism | Scoop.it
With the announcement that Travelocity will basically become a virtual clone of Expedia in 2014, the lay of the land in the online travel market will be shifting. While Expedia will bolster its ...

Via Philippe Fabry
more...
Philippe Fabry's curator insight, August 26, 2013 10:04 AM

Quelques chiffres clés des géants monidaux du etourisme.

Scooped by Olivier P. Soares
Scoop.it!

Kayak adds hotel reviews and sentiment analysis to hotel pages

Kayak adds hotel reviews and sentiment analysis to hotel pages | eT-Marketing - Digital world for Tourism | Scoop.it

How exactly is Kayak’s new feature any different from what you might get from looking on Yelp, TripAdvisor, or any other hotel review site? Company Chief Product Officer Giorgos Zacharia tells us that it’s based off of verified travelers, that means those who have actually stayed in the hotel. So the time when Travelocity or the hotel calls you directly to ask how your stay was? That is passed along to Kayak for inclusion.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

The Digital Elite, a new class of travelers

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Algarve quer recuperar 100 mil dormidas no próximo inverno

Algarve quer recuperar 100 mil dormidas no próximo inverno | eT-Marketing - Digital world for Tourism | Scoop.it
Turismo de Portugal anuncia plano de combate à sazonalidade para recuperar, até março de 2014, 25 das dormidas que o Algarve perdeu nos últimos seis anos.
Olivier P. Soares's insight:

Boa ideia ! Agora para ser uma boa iniciativa é preciso "fazer acontecer" !

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

La industria turística pierde por no conocer el verdadero coste de los pagos | TecnoHotel

La industria turística pierde por no conocer el verdadero coste de los pagos | TecnoHotel | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

Mais um exemplo que gerir por "sensações" pode induzir em erro !

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Booking.com n’est pas votre ami « etourisme.info

Booking.com n’est pas votre ami « etourisme.info | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

Um artigo muito importante ! Nao vou tão longe de dizer que a Booking.com nao é nossa amiga, mas temos de facto de saber aproveitar o bom e negociar... O resto !

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Forgotten Madrid suffers tourism slump - FRANCE 24

Forgotten Madrid suffers tourism slump - FRANCE 24 | eT-Marketing - Digital world for Tourism | Scoop.it
Forgotten Madrid suffers tourism slump FRANCE 24 Located in the heart of Spain, far from the architectural gems of Barcelona and the white-walled villages of Andalusia, Madrid boasts several top museums such as the Prado but has failed to develop a...
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Google Hotel Finder & The War for Hotel SERP Listings - Search Engine Journal

Google Hotel Finder & The War for Hotel SERP Listings - Search Engine Journal | eT-Marketing - Digital world for Tourism | Scoop.it
Have you tried searching for a hotel lately on Google? If you have, you noticed a plethora of new Google hotel related search results. This is Google Hotel
Olivier P. Soares's insight:

Extremely important to get a solid understanding of the Google Hotel Finder "mechanics" !

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Lloyd’s List, el periódico más viejo del mundo dejará de imprimirse y solo tendrá versión online | Noticiasdot.com

Lloyd’s List, el periódico más viejo del mundo dejará de imprimirse y solo tendrá versión online | Noticiasdot.com | eT-Marketing - Digital world for Tourism | Scoop.it
Lloyd’s List, que fue fundado en 1734, dejará de imprimirse para tener únicamente una versión online. Este periódico es el más viejo del mundo y e...
Olivier P. Soares's insight:

Signs of the times !...

more...
No comment yet.
Rescooped by Olivier P. Soares from Destination marketing
Scoop.it!

Améliorer en 5 étapes la performance de sa Campagne vidéo sur Youtube : des pistes à suivre pour les destinations

Améliorer en 5 étapes la performance de sa Campagne vidéo sur Youtube : des pistes à suivre pour les destinations | eT-Marketing - Digital world for Tourism | Scoop.it

"Précédemment, nous avions abordé les bénéfices d’une campagne adwords vidéo avec notamment une présentation des différentes performances provenant des publicités Youtube. Cette fois ci nous allons plus loin  en vous donnant plusieurs pistes afin d’améliorer la performance de vos campagnes Youtube."


Via Julien Dos Reis Pedro
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Google vs. Yahoo! - A virtual race to acquire the global travel market - Travelandtourworld.com

Google vs. Yahoo! - A virtual race to acquire the global travel market - Travelandtourworld.com | eT-Marketing - Digital world for Tourism | Scoop.it
The pursuit for the top position in the online market between Yahoo and Google has kept the world tourism industry on their toes. To the dismay of strong
Olivier P. Soares's insight:

And incredibly relevant topic to understand if you want to increase your direct bookings at higher rentability.

more...
No comment yet.
Rescooped by Olivier P. Soares from Public relations, Social Media & Marketing
Scoop.it!

Localized Online Ads Mean Stronger Holiday Sales


Via Nuno Fraga Coelho
more...
No comment yet.
Rescooped by Olivier P. Soares from Social Media For U
Scoop.it!

Facebook lança álbuns compartilhados

Facebook lança álbuns compartilhados | eT-Marketing - Digital world for Tourism | Scoop.it
Até agora, quando criamos um álbum no Facebook, apenas nós eramos capazes de enviar fotos para ele, com um limite de 1.000 fotos cada. Isso muda a partir de

Via Helder Gonçalves
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

What hotels need to know as Google expands Knowledge Graph

What hotels need to know as Google expands Knowledge Graph | eT-Marketing - Digital world for Tourism | Scoop.it
For the past few days you might have noticed a new black bar appearing at the top of some Google search results.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

The History of SEO

SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were ret
Olivier P. Soares's insight:

Very interesting presentation to explain the past and present of SEO, and what it
Means to us.

more...
No comment yet.
Rescooped by Olivier P. Soares from Travel Tech and Innovation
Scoop.it!

Airbnb, Priceline and Travelocity are clunkiest sites to use, survey finds

Airbnb, Priceline and Travelocity are clunkiest sites to use, survey finds | eT-Marketing - Digital world for Tourism | Scoop.it
Ease of use should indeed increase conversions, but it's difficult to compare the complexity of dealing with apartment hosts on Airbnb with simply completing a hotel booking from one brand on Hilton.com.

Via Luis Costa
Olivier P. Soares's insight:

Estudo muito interessante acerca da usabilidade de sites de viagens, quais os critérios e métricas relevantes (inclui pdf). 

more...
Rescooped by Olivier P. Soares from Content Curation World
Scoop.it!

How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | eT-Marketing - Digital world for Tourism | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good
more...
Jeff Domansky's curator insight, July 1, 2013 2:25 PM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 10:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
Stephen Zimmett's curator insight, September 7, 2014 12:16 AM

Some good informaion