eT-Marketing - Digital world for Tourism
5.3K views | +0 today
Follow
eT-Marketing - Digital world for Tourism
The digital world @ the Service Of Tourism. Context: Hotels, Holiday Renting, Serviced Apartments, Hostels, DMC, Restaurants, MICE, Tours, Cruises. Topics: Social Media, Online Distribution, Metasearch, CRM, Big Data, Paid media, Owned Media and Earned Media, Apps and Platforms.
Your new post is loading...
Your new post is loading...
Scooped by Olivier P. Soares
Scoop.it!

HotelTonight's NFC integration opens door to fully mobile hotel booking - Mobile Commerce Daily - Applications

HotelTonight's NFC integration opens door to fully mobile hotel booking - Mobile Commerce Daily - Applications | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:
Aos poucos lá chegaremos ! Os hoteleiros tem de perceber que estes "goodies" não tem nada a ver com o facto de gostarmos de tecnologias, ou sermos "geeks" ! Tem a ver com o facto de gostarmos de serviço, eficiência e facilidade de acesso a serviços e conforto.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Google Has New Targeted Ads That Encourage You Dive Into Apps

Google Has New Targeted Ads That Encourage You Dive Into Apps | eT-Marketing - Digital world for Tourism | Scoop.it
Google is now taking the plunge into deep linking to an app from an ad.
more...
No comment yet.
Rescooped by Olivier P. Soares from Travel Tech and Innovation
Scoop.it!

Google Keyword Planner Now Shows Trademarked Terms

Google Keyword Planner Now Shows Trademarked Terms | eT-Marketing - Digital world for Tourism | Scoop.it
“ At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark.”
Via Luis Costa
more...
No comment yet.
Rescooped by Olivier P. Soares from hotel-marketing
Scoop.it!

Google Hotel Finder testé pour vous

Google Hotel Finder testé pour vous | eT-Marketing - Digital world for Tourism | Scoop.it

France 3 Google Hotel Finder testé pour vous France 3 Hotel marketing, un site de conseils pour les hôteliers se frotte les mains.


Via Thomas Yung
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

TripAdvisor TripBarometer

TripAdvisor TripBarometer | eT-Marketing - Digital world for Tourism | Scoop.it
Check out #TripBarometer by @TripAdvisor: the world’s largest accommodation and traveler survey, revealing this year’s top travel trends.
Olivier P. Soares's insight:

Great and thorough study on travelers top trends and behaviours !

more...
No comment yet.
Rescooped by Olivier P. Soares from visualizing social media
Scoop.it!

Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | eT-Marketing - Digital world for Tourism | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
more...
Stéphane Hardel's curator insight, December 15, 2013 6:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2014 5:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

Philippe Trebaul's curator insight, March 20, 2016 12:41 AM

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.

Scooped by Olivier P. Soares
Scoop.it!

Chineses são quem mais reserva viagens por smartphone - Ambitur

Chineses são quem mais reserva viagens por smartphone - Ambitur | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

Os Chineses estão no topo da lista de reservas turísticas por smartphone ou tablet, de acordo com os dados divulgados recentemente pela consultora IPK International, durante o 21º Fórum World Travel Monitor da IPK, que se realizou de 29 a 30 de Outubro, em Pisa. A China está em 1º lugar, com 4%, seguindo-se os EUA, Japão e Europa, cada um com 2% das viagens reservadas com telemóvel.

 

 
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Destinate - Understanding the Value of the Traveller

Destinate - Understanding the Value of the Traveller | eT-Marketing - Digital world for Tourism | Scoop.it
Hexagonal - Clean Multipurpose Responsive Website
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

NatWest BigHospitality round table on branded independent and OTAs

NatWest BigHospitality round table on branded independent and OTAs | eT-Marketing - Digital world for Tourism | Scoop.it
Hotel groups are starting to fight back against the power of Online Travel Agencies (OTAs) by demanding fairer play on pricing, improving the booking systems on their own websites and introducing black-out dates.
Olivier P. Soares's insight:

Are they really fighting back ? Let's hope that at least they are realizing that the direct channel is the one that needs nurturing,  and requires "protection". 

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

How to Get More Positive Customer Reviews, Using Get Five Stars - Small Business Trends

How to Get More Positive Customer Reviews, Using Get Five Stars - Small Business Trends | eT-Marketing - Digital world for Tourism | Scoop.it
How to Get More Positive Customer Reviews, Using Get Five Stars
Small Business Trends
Online reviews have become important — and positive reviews are crucial for businesses. Two customer review trends are important to know.
Olivier P. Soares's insight:

Very, very interesting app to leverage gathering of reviews with (legitimate) customers, and subsequent process of directing the customers to further publish their feedback on the most relevant review platforms (Google, Tripadvisor, etc...)

more...
No comment yet.
Rescooped by Olivier P. Soares from Web marketing hotelier
Scoop.it!

Les coûts de distribution des hôteliers dérapent

Les coûts de distribution des hôteliers dérapent | eT-Marketing - Digital world for Tourism | Scoop.it
lechotouristique.com -
Avec la montée en puissance des grandes centrales de réservations hôtelières, les frais de distribution explosent chez les...

Via Thomas Yung
Olivier P. Soares's insight:

Despite of knowing what needs to be done, the fact is that hoteliers keep on driving their distribution costs upwards.... past the dependecy levels.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

WIT - WEB IN TRAVEL : Airbnb poised to build up brand and supply pipeline in Asia

WIT - WEB IN TRAVEL : Airbnb poised to build up brand and supply pipeline in Asia | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

Very interesting story from Airbnb that should remind Hotelierss the importance of listening to clients needs AND segmentation / profiling.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

E-tourisme : comment améliorer son référencement naturel sur Google ?

E-tourisme : comment améliorer son référencement naturel sur Google ? | eT-Marketing - Digital world for Tourism | Scoop.it
Lors du Forum du Tourisme numérique à Deauville, l'agence web CINS, spécialisée dans la création de site Internet, a animé un atelier sur le référencement naturel (SEO). Quels sont les points clés d’un référencement naturel réussi ? Quels sont les outils disponibles pour assurer une visibilité...
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Retailers Seek Partners in Social Networks

Retailers Seek Partners in Social Networks | eT-Marketing - Digital world for Tourism | Scoop.it
Brick and mortar stores like Target and Walmart are engaging heavily with social networks, notably Pinterest, to clinch holiday sales.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Google llega a la planificación de viajes con Tour Builder | TecnoHotel

Google llega a la planificación de viajes con Tour Builder | TecnoHotel | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

Google extends it's reach in the travel industry !!!

more...
No comment yet.
Rescooped by Olivier P. Soares from Travel Tech and Innovation
Scoop.it!

Google Hotel Finder goes mobile

Google Hotel Finder goes mobile | eT-Marketing - Digital world for Tourism | Scoop.it

All you need to do is go to google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user rating and distance.

 

 

Published since 1997, HOTELMARKETING.COM is the Internet hotel marketing magazine for hotel marketers, hoteliers and online travel marketers.


Via Luis Costa
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Las mejores soluciones de Revenue Management | TecnoHotel

Las mejores soluciones de Revenue Management | TecnoHotel | eT-Marketing - Digital world for Tourism | Scoop.it
Olivier P. Soares's insight:

Excelentes referências de ferramentas e empresas para soluções de Revenue management. 

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Here's how the OTAs are outspending hotel brands on paid search

Here's how the OTAs are outspending hotel brands on paid search | eT-Marketing - Digital world for Tourism | Scoop.it
Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on paid search. So how does this ad spend play out across all search engines?
Olivier P. Soares's insight:
Interesting to note the singular performance of the mobile channel, which proves to be a real opportunity for independent hotels.
more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Treating Meta Search Marketing as a Distribution Channel Results in Loss of Direct Revenues for Hoteliers : HeBS Blog

Treating Meta Search Marketing as a Distribution Channel Results in Loss of Direct Revenues for Hoteliers : HeBS Blog | eT-Marketing - Digital world for Tourism | Scoop.it
www.hebsdigital.com
Olivier P. Soares's insight:

Excellent article which highlights the role played by meta search, how they are essential in product visibility, and a solid tool to leverage against OTA (assuming you are looking at it as a hotelier). Again, google hotel finder is a key driver...

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

The Hotel Traveler's Road to Decision 2012 – Think Insights – Google

The Hotel Traveler's Road to Decision 2012 – Think Insights – Google | eT-Marketing - Digital world for Tourism | Scoop.it
What's a traveler's path to purchase when booking hotels? Google teamed up with OTX to conduct a study of business, leisure, and affluent travelers.
Olivier P. Soares's insight:

Is it 100% objective ?  Maybe not, but the study highlights key findings that are relevant.

more...
No comment yet.
Scooped by Olivier P. Soares
Scoop.it!

Google Hotel Finder: aspectos a tener en cuenta para nuestro Hotel - Pedro López Sánchez

Google Hotel Finder: aspectos a tener en cuenta para nuestro Hotel - Pedro López Sánchez | eT-Marketing - Digital world for Tourism | Scoop.it
Google Hotel Finder será un canal fundamental para la comercialización hotelera y tenemos que saber controlar este canal por el bien de nuestro Hotel
more...
No comment yet.
Rescooped by Olivier P. Soares from E-Tourisme Mobile
Scoop.it!

Google's Travel Efforts Are All Converging on One Killer Product: Google Maps

Google's Travel Efforts Are All Converging on One Killer Product: Google Maps | eT-Marketing - Digital world for Tourism | Scoop.it
Even as Apple has been trying to rework its maps efforts — with a radical new redesign for iOS 7 and Hopstop acquisition — Google has been consistently adding features in its Google ...

Via clement thirode
Olivier P. Soares's insight:

Google & travel are decisevely becomingthe new bread & butter: Inseparable !

more...
No comment yet.
Rescooped by Olivier P. Soares from Travel Tech and Innovation
Scoop.it!

An Introduction to Facebook's New Page Insights

An Introduction to Facebook's New Page Insights | eT-Marketing - Digital world for Tourism | Scoop.it
Facebook Page Insights is where page managers go to get key page performance metrics. There's a lot of data just waiting to be uncovered in the newest version of Facebook's analytics. Get familiar with the metrics you can track in this guide.

Via Luis Costa
more...
No comment yet.