Could you have predicted the success of the web, tablets and smartphones, privatized space travel, the rise of terrorism, or the myriad of small changes that impact how you live today?
Forbes have gathered a group of visionaries, leaders, and big thinkers to a group of visionaries, leaders, and big thinkers to spot trends in their areas of discipline and give us insight into where we are heading.
There will be change – sometime dramatic change – in our future, and there is.....hope.
According to a new Accor study, European business travelers book their hotels online, mostly directly via the hotel's website (43%) or through travel websites (33%). Location is their primary concern when choosing a hotel (for 66%). And free Wi-Fi is now an absolute prerequisite for one in two business travelers.
Bookassist Hotel Strategy Blog publishes up to the minute articles and commentary for hotels to help them maximise direct revenue through their websites and learn more about direct sales strategies, online marketing, website design and...
Lost in the hype of the shiny new device and the kerfuffle that has been the maps fiasco, was the inclusion of a new app called Passbook. The app promises to be an electronic wallet for all of your digital coupons, membership and gift cards, movie tickets and boarding passes. Passbook collects those items from other apps, emails or direct download through the Safari browser and conveniently keeps them all well organized in a single place. When it comes time to use one of your coupons or tickets, you simply have the cashier scan a bar code on the screen of your phone and you're on your way.
Press releases with an image or video get shared three times more, and people spend more time with them.
Corson-Knowles recommends this process:
Post the news on your web site Tweet the news with a link to the announcement on your web site (and have employees tweet it too) Post your news with a link to the announcement on Facebook (and have employees post it too) Pin any relevant news-related images or videos to Pinterest (with links back to your news page) Create and post a video on YouTube talking about the announcement and linking back to the announcement on your website Embed the YouTube video into a blog post and publish the blog post linking back to the announcement page Post the announcement page on other social networks such as Reddit, Digg and StumbleUpon “In my experience, the combined effect of all of this promotion as soon as the announcement is made is generally a 4x to 5x increase in traffic thanks to the improved search engine rankings of the news,” says Corson-Knowles.